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Learn more on topics like CDP, customer segmentation, marketing automation, et al.
Google makes lots of cash through its advertising system called Ads. Lots of cash.
In fact, the Finance & Insurance industry alone brings them $4...
Google earns whenever someone clicks on your ad through their advertising system Google Ads.
For that reason, they want to provide the best ads to it...
YouTube is the second largest search engine in the world. The first one after Google.
SimilarWeb data says that every month more than 22.3 billion vi...
Why would you be interested in marketing evolution? If you think it’s waste of time, think again. Would it be better to anticipate the changes or to...
Sales funnel is a path that enables you to see how customers have been acquired.
Customer acquisition would be much harder without sales funnel bec...
At the first glance, it really may seem that reviewing products is the most obvious way to earn money from affiliate marketing.
That might be the cas...
New advertisers are usually not sure how much money they should invest into Google AdWords.
The answer is not simple as that.
It really depends ...
Lots of small businesses have problems with sales. Entrepreneurs often don’t know how to sell the products.
Personally, I think content marketing i...
Around 200 billion emails are sent every day. In this blog post, I want to show you how to optimize your open rates and what you should do to see high...
Appearing on search engines as faster as possible is the goal of every new website.
However, new sites are unknown and search engines like Google m...
Achieving a high Google positions is very important to every business owner. If you check out the following photo, you’ll see a strong correlation b...
Lots of E-commerce businesses are born every year, and lots of them fail every year. There are many reasons why this is happening.
In this blog pos...
SEO experts say that SEO is harder today because Google is not as stupid as it was years ago. If you remember, a back then you could build spammy link...
Quality Score is a metric invented by Google Ads team which estimates the quality of your ad and landing page.
Google always tend to display the best...
Marketing is an important type of every business. Without marketing, any company would surely fail.
However, there are so many types of marketing s...
Among many other things, Google is the most powerful advertising company in the world.
A big part of their income is coming from the two platforms - ...
Advertising on social media networks has its pros and cons just like everything in the life.
Personally, I think there are more advantages than dis...
There’s no a marketer who doesn’t discuss content marketing.
Personally, I think that content marketing is the only type of marketing that smal...
I’ve seen so many times that marketers are searching for Google Ads Keyword Planner alternative.
For that reason, I’ve decided to write a blog po...
Blogging is an important part of every successful company because blog lets you reach lots of potential clients.
Some companies don't even hire sal...
Email marketing has its pros and cons, just like everything in life.
Most digital marketing experts talk about ROI. Since email marketing ROI is obv...
Google’s revenues in 2016 were around $90 billion. In fact, the most revenues come from its advertising platform - Google Ads.
The revenue tells us...
Since you probably found this blog post on Google search, you are familiar with the importance of email marketing.
Nevertheless, here’s a short e...
Advertising on Facebook means that you need to track lots of different metrics, and here are some of them:
CPC
CTR
Average Cost per Convers...