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Learn more on topics like CDP, customer segmentation, marketing automation, et al.

Email marketing is the core of any eCommerce business. It’s not a brainer - good email marketing increases customer retention, sales, and revenue. ...
Klaviyo is a highly rated solution for email and SMS marketing, with a focus on eCommerce businesses. They claim to serve more than 265k clients.  A...
Not so long ago, marketing automation was something that only enterprise companies could pull off. Nowadays, there are plenty of affordable solution...
Mailchimp is the most popular email marketing solution in the world, with a market share of around 70%. There are many reasons for that.  Mailchimp ...
When ConvertKit released the tool in 2013, Mailchimp had already been in business for more than a decade. ConvertKit market share is 0.22%, while Mai...
Mailchimp and Klaviyo are big names in email marketing, and great tools as well. It’s not unusual to look for their comparison when considering solu...
Among hundreds of email marketing automation softwares, the question is - How to pick the best ActiveCampaign alternative? When considering alterna...
Organization structure in company exist to make and maintain efficient workflow. It should be set up in a way that makes the most of processes in comp...
The sales art in B2B is different in many ways than all other types of sales. It’s different from the beginning, so to provide a full explanation of...
Getting a new customer is one of the main goals in business. We all know what it takes to do that, and we can all agree that it is a pain in the neck ...
In this guide, you’ll learn about sales basics and all the stages in the sales process. After you read it you should be able to understand how sa...
Are you considering the career of a salesman? Maybe you're already into it but feel overwhelmed? Do you think you’re alone in the struggle to close ...
Now that we have inbound marketing, outbound marketing is simply a waste of money, and usually a lot of money. Small businesses can’t afford that. ...
How to get more likes on Facebook Page is probably the question that you have asked yourself too many times, haven’t you? Facebook pages are grea...
It’s often thought that digital marketing books are outdated and that only blogs are worth reading, but that’s not true at all. Both types of c...
Getting more followers on Instagram is almost everything that matters. Otherwise, user reach will be very low. Of course, I’m talking about organic ...
The question is not whether you should do content marketing, but how good your content is. Before you start creating your content you should know w...
A landing page is very important part of every PPC campaign. You can drive thousands of users and pay thousands of dollars, but if you struggle wit...
Negative keywords are the way to exclude keywords that aren't right matched to your campaigns. Unfortunately, they are also a common mistake in run...
PPC spy tools are very important since there’s no advertiser who doesn’t want to know how much his competitors are spending. In fact, these day...
Google handles 5.5 billion searches a day. That’s a lot of traffic and a big part of it are high converting queries. Creating an effective text a...
What are differences between Facebook and Google Ads is a really common question. Differences are huge, but both platforms have their pros and cons...
Ads mistakes are common and even experienced Ads specialists make them. There’s nothing wrong with that. In fact, we mostly learn from our mistakes...
Facebook is one of the most powerful advertising platforms and it will remain so. There are about 2.89 billion monthly active users which is a huge a...