Mailchimp Alternatives

Brevo is typically used by marketing and operations teams that run recurring email and SMS communications while also needing a shared customer record for segmentation and follow-up. It often sits with small-to-mid teams that handle both promotional and transactional messaging.

Teams import and maintain contacts, then group them into lists and segments to coordinate newsletters, announcements, and lifecycle sends. A common cadence is weekly campaigns paired with always-on automations like cart recovery and post-purchase messages, monitored through campaign reporting to adjust targeting and timing.

Constant Contact is commonly used by small organizations and service-based teams that need a repeatable way to send email campaigns and manage subscriber lists. It often shows up where marketing is handled alongside other day-to-day responsibilities.

Teams typically import or grow contacts through forms, organize them into lists or segments, then build emails with a drag-and-drop editor. Work runs on a calendar cadence—draft, review, schedule, and monitor results—while maintaining unsubscribe handling and list hygiene between sends.

Campaign Monitor is commonly used by marketing teams and agencies that run scheduled email campaigns and need repeatable processes for building, approving, and sending branded messages to segmented audiences.

Teams typically import or sync subscriber lists, maintain custom fields for segmentation, and assemble emails from shared templates. Work often follows a campaign cadence: draft, review, schedule by time zone, send, then monitor opens and clicks to inform the next send or automated follow-up.

Mailjet is used by marketing and product teams that need to send both campaign emails and application-triggered messages from one system. It often shows up where developers and marketers share ownership of templates and sending operations.

Teams typically set up sending domains, build reusable templates, and organize contacts into lists or segments for targeted sends. Marketers run scheduled newsletters and announcements, while product teams connect transactional email via SMTP or API and monitor deliverability and event logs.

MailerLite is commonly used by small marketing teams, creators, and agencies that run email newsletters and lifecycle messaging without a large operations layer. It typically supports teams that want one place to manage subscribers, campaigns, and simple automations.

Teams build subscriber lists and groups, collect signups through forms or landing pages, and run a steady cadence of broadcasts alongside automated flows. Day to day work centers on drafting emails, segmenting recipients, setting triggers from behaviors, and reviewing engagement to adjust future sends.

GetResponse is typically used by marketing teams and agencies that run recurring email campaigns and automated lead-nurture programs, often alongside landing pages and webinar-driven acquisition.

Teams organize contacts into lists and segments, then build newsletters and triggered journeys that react to behavior like opens, clicks, site events, or purchases. Work often follows a weekly campaign rhythm plus always-on automation, with roles and approvals controlling sending.

ActiveCampaign is typically used by marketing and revenue teams that want email campaigns and lifecycle automation to run from a shared contact record. It often sits alongside lightweight CRM processes where marketing and sales coordinate handoffs.

Teams centralize contacts, sync behavioral data from forms, site tracking, and integrations, then build automations that segment audiences and trigger messages based on actions. Day to day, marketers iterate on journeys while sales works deals in pipelines with tasks, notes, and automated follow-ups.