ActiveCampaign Alternatives

GetResponse is typically used by marketing teams and operators who run recurring email campaigns and automated follow-ups, often alongside landing pages and webinar-based lead capture. It also shows up in agency workflows where multiple people contribute to campaign production and approvals.

Teams usually work in cycles: build lists through forms, landing pages, or webinar registrations, then segment contacts by behavior and attributes. Day to day, they draft emails, set up automation workflows for nurture or re-engagement, and route sends through role-based access and approvals before monitoring performance and iterating.

HubSpot Email Marketing is typically used by marketing and revenue teams that want email campaigns tied closely to a shared contact database. It often sits alongside CRM and lifecycle tracking so targeting and follow-up are based on known contact activity.

Teams organize contacts into lists and segments, draft emails in a visual editor, and schedule one-off sends like newsletters or announcements. Day to day work includes updating audiences from forms and CRM activity, coordinating reviews, and checking post-send engagement reports to adjust future sends.

Brevo is typically used by small-to-midsize teams that manage customer communications across email and SMS, often alongside basic contact management and sales follow-up. It commonly shows up in ecommerce, services, and creator-led businesses running recurring campaigns and lifecycle messages.

Teams centralize contacts, segment audiences, and build messages for scheduled campaigns and automated sequences like sign-up, cart recovery, post-purchase, and win-back. Day to day, work cycles between preparing templates, syncing list data, launching sends, and reviewing performance to adjust timing, targeting, and content.

Drip is typically used by ecommerce and direct-to-consumer marketing teams that run lifecycle messaging tied to shopping behavior. It tends to sit with the team responsible for retention, promotions, and customer segmentation.

Teams connect customer and order data, then build automated sequences that trigger when people subscribe, browse, add to cart, purchase, or go inactive. Day to day, marketers adjust segments, update message timing and content, run scheduled campaigns, and review performance to refine flows.

Customer.io is used by lifecycle, growth, and product teams that coordinate messaging based on real user behavior and account data. It tends to fit organizations where marketing and engineering share responsibility for data quality and customer communications.

Teams pipe in events and profile attributes from their product and systems, then build automated journeys that react to signups, feature usage, and milestones. Day to day, they iterate on segments, timing rules, branching logic, and message content, with reviews and QA before campaigns go live.

Mailchimp is used by marketing teams and operators who run email-led campaigns and need a central place to manage audiences, messages, and performance. It often shows up in teams that coordinate recurring newsletters, promotions, and lifecycle touchpoints.

Teams typically import or sync contacts, organize them into audiences and segments, then build and schedule campaigns on a calendar-based cadence. Day to day work includes drafting emails, setting triggers for automated journeys, reviewing reports, and adjusting segmentation and timing based on engagement.

Omnisend is typically used by ecommerce teams that run retention marketing tied closely to store activity such as browsing, carts, and purchases. It is often owned by a lifecycle marketer or ecommerce manager coordinating messaging across customer touchpoints.

Teams connect their store so shopper events and product data sync into messaging. Day to day, they schedule promotional sends around launches and sales, while maintaining always-on flows like welcome, cart recovery, post-purchase, and win-back, then adjust targeting and timing based on performance.