12 ActiveCampaign Alternatives In 2022
When considering alternatives to ActiveCampaign, users most likely look for email marketing automation with cool features like segmentation and event tracking for the right price.
Among hundreds of email marketing automation softwares, the question is - How to pick the best ActiveCampaign alternative?
That’s why we went through tons of recommendations and sorted out the list that we think will narrow your choice.
Here is the list of ActiveCampaign alternatives ordered by the starting price per year for 10k customers:
- Jellyreach - $99.00 forever (lifetime deal offer)
- EngageBay Marketing - $239.88 per year
- MailerLite - $420.00 per year
- Moosend - $528.00 per year
- SendX - $539.88 per year
- Aweber - $793.88 per year
- Constant Contact - $888.25 per year
- Mailchimp - $947.88 per year
- ConvertKit - $1,190.00 per year
- Omnisend - $1,380.00 per year
- Klaviyo - $1,800.00 per year
- Drip - $1,848 per year
In this post, we’ll cover the core features of each software and show more detailed pricing.
Let’s start.
#1 Jellyreach
Jellyreach is email and SMS marketing automation software. It’s created primarily for eCommerce, but other businesses can also use it to improve email marketing.
There is integration for the Shopify platform so you can sync data with no coding skills. Also, you can use the API or simply import CSV.
It’s a beginner-friendly solution, and you won’t need training and certificates to get started.
After easy onboarding, you can easily browse the tool and always know what are your next steps.
You get to use pre-designed email templates and pre-built scenarios to start campaigns and automations.
Key features
Creating emails. Drag & drop editor, Rich-text editor, Email templates.
Delivery. Automation, Personalization, Segmentation
Channels. Email, SMS, Viber
Reporting. Campaign reports
Support. Email and chat
Pricing
For a limited time Jellyreach is offering a lifetime deal for all plans. This is a great chance to cut recurring costs, and get forever access with just one payment.
#2 EngageBay
EngageBay is an all-in-one platform for CRM, marketing, sales, and customer support. Here we will look at marketing since we are focusing on ActiveCampaign alternatives.
EngageBay allows you to engage with email, SMS, and push notifications. You can generate leads, create email campaigns, and automate marketing.
There are pre-built email templates, and you can use a drag and drop editor to create emails. Other features include segmentation, landing pages, and web forms.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation
Channels. Email, SMS, Browser notifications
Reporting. Campaign reports.
Support. Email and chat
Pricing
Depending on plans, you are limited in sending emails, and in using some of the features. For example, in a Growth plan, you can send 20k branded emails and use a maximum of 20 lists, 20 forms, 20 landing pages, etc. The pricing is based on the number of contacts, features, and emails.
- Free: 500 contacts, 1000 branded emails
- Basic: $12.99 per month, 1,000 contacts. 1500 branded emails
- Growth: $19.99 per month, 20,000 contacts, 20,000 branded emails
- Pro: $49.99 per month, 30,000 contacts, 30,000 branded emails
For yearly billing, you get 20% off.
#3 MailerLite
If you are looking for an affordable international tool with support for various languages, then MailerLite is a tool to consider. The interface is available in 5 different languages.
The tool is clen, easy-to-use, and a good value for money. Naturally, for lower pricing, you can expect some drawbacks. In MailerLite’s case, there is a lack of more advanced automation and reporting.
Some users might be interested in the MailerLite mobile app that is currently available on IOS only.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation
Channels. Email
Reporting. Campaign reports
Support. Email and chat
Pricing
MailerLite pricing plans are Free and Premium. The price is based only on the number of contacts. In other words, you get to use all features as you start recurring payments.
- 1,000 contacts - Free
- 2,500 contacts - $15 per month
- 5,000 contacts - $30 per month
- 10,000 contacts - $50 per month
- 15,000 contacts - $75 per month
- 20,000 contacts - $100 per month
- 25,000 contacts - $120 per month
- 30,000 contacts - $140 per month
- 35,000 contacts - $165 per month
- 40,000 contacts - $180 per month
- 45,000 contacts - $195 per month
- 50,000 contacts - $210 per month
- 60,000 contacts - $260 per month
- 70,000 contacts - $285 per month
- 80,000 contacts - $300 per month
- 90,000 contacts - $340 per month
- 100,000 contacts - $360 per month
You can pay for Add-ons like Dedicated IP.
#4 Moosend
Moosend is an email marketing platform with various features, including marketing automation, segments, personalization, and more.
It’s an easy-to-use solution for managing your email campaigns and mailing lists. Users rate highly Moosend marketing automation and interface. Also, they offer phone support.
Generally speaking, Moosend offers a good value for money since they give you many cool features covering the most things you will need for your email marketing.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat, Phone
Pricing
Moosend has Free (up to 1.5k contacts), Pro, and Enterprise plans. The pricing is based on imported contacts and available features. Here is the pricing for the Pro plan.
- 1.5k contacts - FREE
- 5k contacts - $30 per month
- 10k contacts - $55 per month
- 25k contacts - $125 per month
- 50k contacts - $205 per month
- 75k contacts - $260 per month
- 100k contacts - $390 per month
- 150k contacts - $585 per month
- 200k contacts - $760 per month
To get advanced features like custom reporting, on-boarding & migration, and more, you need to get in touch for a Custom plan quote.
#5 SendX
As stated on their website SendX is affordable and intuitive email marketing software. They do stand out in simple UI, good automation, and deliverability.
What might be the issue is that they are expensive considering the competition. Also, users are not the most satisfied with the integrations.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email, Browser notifications
Reporting. Campaign reports.
Support. Email
Pricing
The pricing is based on imported contacts. Available plans are Business and Enterprise. Here is the pricing for the Business plan.
- 2.5k contacts - $19.99 per month
- 5k contacts - $39.99 per month
- 10k contacts - $59.99 per month
- 15k contacts - $79.99 per month
- 20k contacts - $119.99 per month
- 50k contacts - $229.99 per month
- 60k contacts - $279.99 per month
- 70k contacts - $299.99 per month
- 80k contacts - $319.99 per month
- 85k contacts - $359.99 per month
- 100k contacts - $399.99 per month
The difference is that you get Advanced Customer Success in the Enterprise plan.
#6 Aweber
Aweber is a well-known, established email marketing app that allows you to create a mailing list, design newsletters, automate email marketing, and get email campaigns statistics.
One thing that users should be aware of is the fact that Aweber charges for all the contacts, even when they subscribe. This may not be the best practice, but they are not the only ones charging like this.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email, Browser notifications
Reporting. Campaign reports.
Support. Email, Chat, Phone
Pricing
The pricing is based on imported contacts. There is a Free plan for up to 500 contacts. After that, you get to use a Pro plan.
- 2.5k contacts - $29.99 per month
- 5k contacts - $49.99 per month
- 10k contacts - $69.99 per month
- 25k contacts - $149.99 per month
Aweber is mainly for SMB clients. You can notice that by looking at pricing. Still, if your contact list is bigger than 25k, you need to contact them to get quotes.
#7 Constant Contact
In the beginning, Constant Contact was a general email marketing solution, but later on, they focused on eCommerce.
Just like Aweber and a few others, Constant Contact has been in email marketing for a long time, specifically since 1995. With this longevity, you can be confident that this is a stable, reliable solution.
A high deliverability rate is probably the feature where Constant Contact stands out.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat, Phone
Pricing
The pricing is based on imported contacts and available features. Two plans are Email and Email Plus. Here is the pricing for the Email plan.
- 2.5k contacts - $45.00 per month
- 5k contacts - $65.00 per month
- 10k contacts - $95.00 per month
- 15k contacts - $195.00 per month
- 25k contacts - $225.00 per month
- 30k contacts - $295.00 per month
- 35k contacts - $315.00 per month
- 50k contacts - $335.00 per month
To get some of the more advanced features, you need to use Email Plus.
#8 Mailchimp
Every second, Mailchimp users send more than 10k emails. They are a leading platform in email marketing.
Mailchimp editor is clean, simple, and powerful. Also, they support hundreds of integrations, and they have built-in CRM.
Still, Mailchimp gets costly when your requirements increase, whether it’s related to a bigger contacts list, support, or more advanced features.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat.
Pricing
Depending on the contact list and available features, you get to choose plans. Mailchimp marketing pricing plans are Free (up to 2k contacts), Essentials, Standard, and Premium. Here is the pricing for the Essentials plan.
- 2.5k contacts - $30.99 per month
- 5k contacts - $52.99 per month
- 10k contacts - $78.99 per month
- 15k contacts - $135.00 per month
- 20k contacts - $170.00 per month
- 25k contacts - $200.00 per month
- 30k contacts - $230.00 per month
- 40k contacts - $260.00 per month
- 50k contacts - $270.00 per month
As your contact list pass a certain number, you have to take a bigger plan. For example, if you have more than 50k contacts, you have to switch to the Standard plan.
#9 ConvertKit
As stated on their website, ConvertKit is the creator marketing platform for publishers, whether you're promoting a book, podcats, newsletter, album, or collection.
It will help you to grow your audience by creating landing pages and sign-up forms, and then to sell and promote your work online with sales funnels.
More than any other marketing automation software, ConvertKit has a clear focus on a specific niche, which is the community of content creators.
Key features
Creating emails. Rich-text editor.
Leads generation. Web forms, Landing pages.
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat.
Pricing
ConvertKit offers a free plan with basic features for up to 300 contacts. Paid plans are Creator that starts from $15 and Creator Pro that starts from $59. The difference is in features availability.
Plans go from 0 to 500k contacts. If you have more than 500k contacts, you need to contact them to get a quote. Here is the list for Creator plan if you choose yearly contract:
- 300 contacts - $15 per month
- 1k contacts - $29 per month
- 5k contacts - $79 per month
- 8k contacts - $99 per month
- 10k contacts - $119 per month
- 15k contacts - $149 per month
- 25k contacts - $199 per month
- 35k contacts - $259 per month
- 45k contacts - $319 per month
- 55k contacts - $379 per month
- 65k contacts - $439 per month
- 75k contacts - $499 per month
- 85k contacts - $559 per month
- 95k contacts - $619 per month
- 105k contacts - $679 per month
- 400k contacts - $2,299 per month
- 500k contacts - custom
If you choose yearly contacts, you get two months for free.
#10 Omnisend
Omnisend is well established platform for eCommerce email and SMS marketing automation.
You'll find all the integrations to major eCommerce platforms, including Shopify, Shopify Plus, BigCommerce, WooCommerce and others.
Therefore, if you're eCommerce business, Omnisend is a solution to consider. Otherwise, you should consider other alternatives for ActiveCampaign.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates
Delivery. Automation, Personalization, Segmentation
Channels. Email, SMS (US, Canada, UK, Australia)
Reporting. Advanced reports
Support. Email and chat
Pricing
Omnisend offers a free plan for up to 250 contacts and 500 emails per month. Paid plans are Standard and Pro. Here are the prices for the Standard plan.
- 5k contacts - $65.00 per month
- 10k contacts - $115.00 per month
- 15k contacts - $175.00 per month
- 30k contacts - $270.00 per month
- 50k contacts - $330.00 per month
- 75k contacts - $520.00 per month
- 100k contacts - $720.00 per month
- 150k contacts - $1,120.00 per month
- 200k contacts - $1,420.00 per month
When you reach 200k contacts, you need to contact them to get a qoute.
#11 Klaviyo
Klaviyo is an email and SMS marketing automation solution. Most Klaviyo users are eCommerce businesses.
Apart from Mailchimp, Klaviyo is probably the most popular software on this list and the most expensive one.
For beginners, Klaviyo can be overwhelming. That’s why there are many resources like videos and articles, plus you can find freelancers helping businesses to get the most out of Klaviyo.
Key features
Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates
Delivery. Automation, Personalization, Segmentation
Channels. Email, SMS (US, Canada, UK, Australia)
Reporting. Advanced reports
Support. Email and chat (limited to working hours)
Pricing
There is a free plan for up to 250 contacts. The good thing about Klaviyo’s pricing is that they are giving full access to all paid plans. Therefore, the pricing is based only on the number of contacts.
If you’re using plaid plans are on the scale from $20 contacts for up to 500 contacts to $1,700 for up to 150k contacts.
- 500 contacts - $20.00 per month
- 1k contacts - $30.00 per month
- 1.5k contacts - $45.00 per month
- 2.5k contacts - $60.00 per month
- 3k contacts - $70.00 per month
- 3.5k contacts - $80.00 per month
- 5k contacts - $100.00 per month
- 5.5k contacts - $110.00 per month
- 6.5k contacts - $140.00 per month
- 10k contacts - $150.00 per month
- 10.5k contacts - $175.00 per month
- 11k contacts - $200.00 per month
- 15k contacts - $350.00 per month
- 20k contacts - $375.00 per month
- 30k contacts - $500.00 per month
- 50k contacts - $700.00 per month
- 100k contacts - $1,200.00 per month
- 150k contacts - $1,500.00 per month
For more than 150k contacts you need to get in touch. For SMS, a free plan is up to 50 contacts. Then it goes from $5 to $1,870 for 40k contacts
#12 Drip
Drip is an email and SMS marketing solution for eCommerce brands.
It allows you to create multi-channel campaigns including email, SMS, social, and onsite pop-ups. Pre-built automation templates are called playbooks and they include welcome series, abandoned cart, and postpurchase campaigns.
As you can expect from eCommerce-focused software Drip integrates with the most popular platforms like Shopify, WooCommerce, and BigCommerce.
Key features
Creating emails. Drag & drop editor, Custom HTML, Email templates
Delivery. Automation, Personalization, Segmentation
Channels. Email, SMS, Pop-ups
Reporting. Advanced reports
Support. Email
Pricing
Drip offers a 14-day free trial. Paid plans are straightforward - there is Email and Email + SMS. In other words, all features are included in paid plans, with the difference in available channels. The price is determined by the number of contacts. Here are the prices for Email plan.
- 500 contacts - $19
- 2,500 contacts - $39
- 3,000 contacts - $49
- 5,000 contacts - $89
- 7,000 contacts - $109
- 10,000 contacts - $154
- 20,000 contacts - $289
- 35,000 contacts - $529
- 50,000 contacts - $699
- 70,000 contacts - $899
- 100,000 contacts - $1,199
- 150,000 contacts - $1,699
For more than 150k contacts, you need to get in touch.
Conclusion
ActiveCampaign is a great customer experience automation software. They claim to have more than 150k customers. Along with Mailchimp and a few others, ActiveCampaign is a mainstream tool.
Nevertheless, no solution fits everyone. If you read this post there is a great chance that you are not fully satisfied with ActiveCampaign.
They offer a lot of features, but their price is increasing. Therefore, I assume that pricing is the main reason to consider the alternatives.
That’s why in this post, we showed the pricing of potential alternatives in more detail. We will periodically update this list.