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Trial Expiration Email Examples

Last updated: January 5, 2026

Trial expiration emails are crucial for converting free trial users into paying customers. They remind users of their trial period's end and encourage them to explore subscription options.

Trial expiration announcement emails

Send these emails 5-7 days before the trial ends to alert users of the upcoming expiration.

Heads Up: Trial Ending Soon

Subject: Your trial ends soon ⏰
Preview: Don't miss out on our full features!
Hi there,

We hope you've enjoyed our service! Just a friendly reminder that your trial will end in a few days. We wanted to make sure you have ample time to explore all our features.

If you need any assistance, feel free to reach out to our support team. Ready to continue? Explore our subscription plans today!

[Explore Plans]

Cheers,
The Team
Send 5-7 days before the trial period ends to prepare users for the transition.

Trial Expiration Notice

Subject: Trial Expiration Alert!
Preview: Your access will end soon. Explore plans.
Hello,

We wanted to remind you that your trial is about to finish. This means you'll soon lose access to our premium features. Don't let this stop your progress—consider choosing a subscription plan that suits you best.

Act now to prevent any interruption in service!

[View Subscription Options]

Best,
The Team
Ideal 6 days before trial expiration as a prompt to start considering subscriptions.

Countdown to Trial End

Subject: Countdown: Trial ends in 5 days
Preview: Keep enjoying our features. Choose a plan today!
Hey,

Time flies when you're having fun! Your trial will end in 5 days, but you can keep the good times rolling by selecting the perfect plan for you.

Need help deciding? Check out our comparisons and find what fits best.

[Explore Options]

Take care,
The Team
Send 5 days before trial expiration to create urgency around selecting a plan.

Trial expiration main message emails

Deliver these messages 2-3 days before the trial ends to highlight benefits and subscription options.

Keep the Momentum Going

Subject: Don't lose access to your progress 🔥
Preview: Your trial is about to end. Here's why you should stay.
Hi there,

You've accomplished so much during your trial! Don't let it end here. By continuing with our premium features, you can achieve even more.

Check out our plans that offer unmatched value and benefits tailored to your needs.

[Subscribe Now]

Cheers,
The Team
Best sent 3 days before the trial ends, reinforcing the value of continued usage.

Stay with Us for More Benefits

Subject: Unlock the full experience
Preview: Your trial ends soon. See what lies ahead!
Hello,

Your journey doesn't need to stop! By choosing a subscription, you'll retain access to all the great features you’ve enjoyed—and some you haven’t yet discovered.

Let us help you make the most out of our service.

[View Plans]

Best,
The Team
Send 2 days before trial expiration to highlight ongoing benefits.

Experience the Full Package

Subject: Full access at your fingertips 🎉
Preview: Your trial ends soon. Elevate your experience!
Hey,

Why stop now? Experience everything we have to offer by continuing with a subscription. Our plans are designed to fit any user, and there's more to discover beyond your trial.

Don’t miss out on the full experience—subscribe today!

[Get Full Access]

Warm regards,
The Team
Ideal 2 days before trial ends to encourage choosing a subscription package.

Trial expiration reminder emails

Send these emails 1 day before the trial ends to alert users and provide a last-minute push.

Last Day of Free Trial!

Subject: Final day: Your trial ends soon! ⏰
Preview: Act now to maintain your benefits!
Hi there,

Your trial period ends today! We hope you’ve enjoyed everything so far. To keep accessing all the premium features, you’ll want to subscribe now.

We’d hate to see you go! Select a plan that suits your needs today.

[Choose a Plan]

Cheers,
The Team
Send 1 day before the trial period ends for maximum urgency.

Trial Expiration Reminder

Subject: Trial ending today—don't miss out!
Preview: Your access will end soon unless you subscribe.
Hello,

Today marks the last day of your trial. Have you decided how you'd like to proceed? Continuing your journey with us is easy—simply choose a subscription plan today.

No time to waste, take action now and retain access!

[Sign Up Now]

Best,
The Team
Best sent on the final day of the trial to prompt immediate action.

Maintain Your Access

Subject: Trial ends today! Keep your access 🔒
Preview: Subscribe now to continue your journey.
Hey,

This is your last call to keep enjoying our premium features. Your trial ends today, but there's still time to continue without interruption.

Choose the best plan for you and enjoy seamless service.

[See Plans]

Take care,
The Team
Use on the last day of the trial as a final call to action.

Trial expiration closing emails

Send these emails 1-2 days after the trial has ended to encourage conversion or gather feedback.

We Miss You Already

Subject: Missed us? Come back today! ❤️
Preview: Your trial ended, but we have options for you.
Hi there,

We're sorry to see your trial has ended. But it's not too late to return and enjoy all the benefits once more.

Get on board with a subscription plan that fits your needs. We’d love to have you back!

[Return to Us]

Warm regards,
The Team
Send 1-2 days after the trial ends to re-engage users.

Let's Keep Going Together

Subject: Still interested? Rejoin us! 🔄
Preview: Your trial may be over, but we have options.
Hello,

Your trial has come to an end, but that doesn’t mean the journey is over. Come back anytime by choosing the right plan for you.

Explore the possibilities and keep accessing our premium features.

[Explore Options]

Best,
The Team
Ideal for sending 2 days after the trial for users who haven’t converted.

Your Feedback Matters

Subject: Share your thoughts with us! 📝
Preview: Your opinion matters. Tell us what you think.
Hey,

Your trial has ended, and we would love to hear about your experience. Your feedback is invaluable to us and helps us improve continuously.

Please take a moment to share your thoughts and help us serve you better.

[Provide Feedback]

Thank you,
The Team
Send 2 days after trial expiration to gather feedback from users.

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