Case study Kupinarate.ba WooCommerce
How Kupinarate.ba grew repeat purchases by 34% with managed retention marketing
A WooCommerce store went from sending the same newsletter to everyone to running targeted lifecycle flows, abandoned cart recovery, and product recommendations - all managed by Jellyreach.
- Consumer electronics & home goods
- 75,000+ contacts
- 5,000+ products
- Email + SMS
- Results at 60 days
- Repeat purchase rate
- +34%
- Repeat purchase rate
- Abandoned carts recovered
- 12%
- Abandoned carts recovered
- Email revenue vs before
- 3.2x
- Email revenue vs before
- Average flow open rate
- 38%
- Average flow open rate
A growing store with no retention strategy
Kupinarate.ba is a WooCommerce store based in Bosnia selling consumer electronics and home goods. The catalog has over 5,000 products across multiple categories, with a growing customer base of 75,000+ contacts.
Before Jellyreach, the store's email marketing was a monthly newsletter blast - the same message sent to every contact. There was no abandoned cart recovery, no post-purchase follow-up, no segmentation. First-time buyers rarely came back.
The team knew retention was a gap but didn't have the bandwidth to set up and manage a full program. They had tried one of the larger email platforms before but never got past the initial setup.
Before Jellyreach
Full retention program, live in 3 weeks
We connected Kupinarate's WooCommerce store to Jellyreach, synced customer data, order history, and the full product catalog. Within 3 weeks, the following was live and running.
Abandoned Cart Flow
3-step sequence with product images and pricing pulled from the catalog. First email at 1 hour, second at 24 hours, third at 72 hours with related products.
Welcome Series
4-step flow for new subscribers. Introduces the store, highlights popular categories, and sends a first-purchase incentive based on browsing behavior.
Post-Purchase Flow
Thank you email with order details, a product review request at 7 days, and cross-sell recommendations at 14 days based on what they bought.
Win-Back Flow
Re-engagement for customers who haven't purchased in 90 days. Personalized product suggestions based on purchase history and category preferences.
Product Recommendations
Category-based and purchase-correlation recommendations in every flow email. Built from actual catalog relationships, not generic bestsellers.
Behavioral Segmentation
12 segments based on purchase frequency, order value, category preference, and engagement level. Campaigns now target the right customers.
Measured at 60 days after launch
Within the first two months, Kupinarate saw a clear shift in how customers engaged with the store. The automated flows were doing the work no one on the team had time for - recovering abandoned carts, following up after purchases, and re-engaging lapsed customers.
The share of customers who came back for a second order, measured 60 days after the flows went live.
Of abandoned carts recovered through the 3-step flow.
Revenue from email compared to the pre-Jellyreach period.
Across all lifecycle flows, versus 15% on old newsletter blasts.
"We knew we were leaving money on the table with abandoned carts and one-time buyers, but we never had the time to set it all up. Jellyreach handled everything - the flows were live in weeks, and we started seeing recovered revenue almost immediately."
Managed service meant it actually got done
Handled end to end
Strategy, setup, flow building, template design, and ongoing optimization. The store team didn't need to learn a new tool or carve out hours they didn't have.
Native WooCommerce data
Product images, prices, and catalog data flow into every email automatically. Recommendations are built from real purchase correlations and category relationships.
Full visibility on the platform
Everything runs on the Jellyreach platform, so Kupinarate sees every flow, campaign, and metric - and knows what's working without running it themselves.
See what managed retention marketing could do for your store
A retention audit maps the revenue you're missing and builds a roadmap to capture it. Free, 30 minutes, no commitment.
Book a Free Retention Audit