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Thanksgiving Email Examples

Last updated: September 25, 2026

These Thanksgiving email examples cover the whole holiday week, from a gratitude note that sells nothing to early Black Friday access, host gifts, shipping cutoffs, a closure notice and the thank-you you send after. Every example has a subject line, preview text and full body copy. Most go out between the Monday before Thanksgiving and the Monday after.

Need subject lines too? Thanksgiving Email Subject Lines

Thanksgiving Gratitude Emails

Sent early in Thanksgiving week to thank customers without asking for anything, which makes the sale emails later in the week feel earned rather than pushy.

No-Sale Gratitude Note

Subject: No sale in this one. Just thank you
Preview: A short note from our team for Thanksgiving week, with nothing to buy.
Hi [first name],
You'll get plenty of sale emails this week, including a couple from us. This isn't one of them.
We just wanted to say thank you. For every order, every question you sent our way, every review and every time you told a friend about us. A small shop only works when people choose it on purpose, and you did.
We hope you get a slow, warm day with people you love, and seconds of whatever's best on the table.
[Hit Reply and Say Hello]
Happy Thanksgiving,
[Store name]
Send on the Tuesday before Thanksgiving to your full list, with no discount, product grid or banner, so it reads like a personal note.

Year of Thanks Recap

Subject: What you helped us do this year
Preview: [number] orders, [number] new products and one very busy packing table.
Hi [first name],
Before the holiday rush, we looked back at the year you helped us have.
Together we shipped [number] orders to [number] countries
We launched [number] new products, including [product name], which started as a customer suggestion
We [a milestone, such as hiring our first full-time packer]
None of it happens without customers who keep coming back. So from all [number] of us, thank you.
[See the Year in Photos]
Thank you for this year,
[Store name]
Send on the Monday of Thanksgiving week to customers who have ordered at least once this year, and fill in only numbers you can verify.

Closed for Thanksgiving Notice

Subject: We're closed Thursday so our team can be home
Preview: What that means for orders, replies and delivery times this week.
Hi [first name],
Our whole team is taking Thanksgiving Day off to be with family and friends, so here's what to expect:
The shop stays open, and you can order any time
Orders placed Wednesday after [time] ship on Friday
Emails sent Thursday get a reply by Friday afternoon
We're grateful for customers who understand that a small shop is made of people. Thank you for letting ours have the day.
[Check Delivery Dates]
See you Friday,
[Store name]
Send on the Monday or Tuesday before Thanksgiving to all subscribers and anyone with an open order, and add the same notice to your site banner.

Early Black Friday Access Emails

Sent in the days before Thanksgiving to give subscribers first access to your Black Friday offer, before their inboxes fill up on Friday morning.

Black Friday Early Access Invite

Subject: Skip Friday: our sale opens early for you
Preview: Subscribers shop our Black Friday prices from Wednesday at [time]. Mark the date.
Hi [first name],
Nobody wants to spend Thanksgiving weekend refreshing a sale page. So we're opening our Black Friday sale early, for subscribers only.
When: Wednesday at [time], two days before everyone else
What: [discount] off sitewide, plus [bonus offer]
Where: a private link we'll email you that morning
The sale stays open all weekend, but the early days are when full size runs and every color are still on the shelves.
[Add a Reminder to My Calendar]
Talk Wednesday,
[Store name]
Send on the Monday before Thanksgiving to subscribers and past buyers, then follow with the private link on Wednesday morning when access opens.

Early Access Opens Wednesday

Subject: You're in early: Black Friday prices start now
Preview: Your private link works until Friday, when the sale opens to everyone.
Hi [first name],
Our Black Friday sale just opened, two days early, for subscribers only.
Everything is [discount] off, and orders over [amount] get [bonus offer]. The pieces that ran out first last year, like [product name], are fully stocked right now.
Order by [time] today and it ships before Thanksgiving. Order after that, and it ships Friday morning.
[Shop My Early Access]
Happy early shopping,
[Store name]
Send at 7 a.m. on the Wednesday before Thanksgiving to everyone who got the invite, and resend at 7 p.m. to those who did not open.

After Dinner Couch Shopping

Subject: Full? Put your feet up and shop from the couch
Preview: Our sale is already open, and it takes less effort than clearing the table.
Hi [first name],
Dinner's done, the dishes can wait, and everyone's gone quiet on the couch. Sounds like the right moment for this.
Our Black Friday prices are already live, so there's no alarm to set for tomorrow: [discount] off everything, free shipping over [amount] and free gift wrap all weekend.
Three quick picks if you're shopping for others:
For the host: [product name]
For the hard-to-buy-for: [product name]
For yourself, obviously: [product name]
[Shop From the Couch]
Enjoy the rest of your evening,
[Store name]
Send at 7 p.m. local time on Thanksgiving Day, once most meals are over, to subscribers who have not yet bought during early access.

Hosting and Delivery Emails

Sent in the week or two before Thanksgiving to shoppers getting ready for the holiday itself: gifts for the host, extras for the table and the dates an order must be placed by.

Host Gift Guide

Subject: Going to someone's for Thanksgiving? Bring one of these
Preview: Thoughtful host gifts under [price], ready to ship or pick up before Thursday.
Hi [first name],
If someone else is cooking this year, don't show up with a last-minute grab from the gas station.
Our host gift picks, all under [price]:
[product name], wrapped and ready to hand over
[product name], for the kitchen they're proud of
[product name], for the slow morning after
Add a gift note at checkout and we'll handwrite it for you.
[Shop Host Gifts]
Happy hosting, or being hosted,
[Store name]
Send 10 days before Thanksgiving to your full list, and resend 5 days out to anyone who clicked but did not buy.

Holiday Prep Checklist

Subject: A Thanksgiving prep list you can actually use
Preview: Tick things off a week early, and let us handle the bits we sell.
Hi [first name],
A week out from Thanksgiving is the sweet spot: early enough to fix anything missing, late enough to know who's coming.
A quick list:
Count chairs, plates and serving dishes against your guest list
Sort out containers for sending leftovers home
Finish the table: [product name] or [product name] makes it feel complete
Have a host gift ready if you're the guest
The last two are where we come in, and both arrive in time if you order by [date].
[Get the Table Ready]
Happy prepping,
[Store name]
Send 7 days before Thanksgiving to subscribers who have bought home, kitchen or gift products before, one day ahead of your shipping cutoff.

Order by Date for Thursday

Subject: Order by [date] to have it before Thanksgiving
Preview: Every shipping cutoff for the holiday week in one place, including express and pickup.
Hi [first name],
Want your order on the table, or under your arm, by Thursday? Here's when to order:
Standard shipping: by [date]
Express shipping: by Tuesday at [time]
Pickup from our [city] studio: by Wednesday at [time]
Orders placed after these cutoffs still ship, just after the holiday. Unsure whether yours will make it? Reply with your zip code and we'll check for you.
[Order in Time]
Thanks for planning ahead,
[Store name]
Send 8 days before Thanksgiving, 2 days before your standard shipping cutoff, then a shorter express-only reminder the day before that cutoff.

Weekend Wrap-Up and Thank You Emails

Sent from the Sunday after Thanksgiving into the following week to close out the sale, thank everyone who ordered and make holiday gift returns painless.

Leftovers Sale Last Call

Subject: Leftovers: the last few sale pieces, until midnight
Preview: Our sale closes tonight. What's left is below, in the sizes we still have.
Hi [first name],
Like any good Thanksgiving, our sale has leftovers, and they're only around until midnight tonight.
Still [discount] off:
[product name], [number] left
[product name] in [color] and [color]
[product name], last of this batch until [month]
Once these are gone, we won't restock them before the holidays. Orders placed today ship on Monday.
[Grab the Leftovers]
Thanks for a great weekend,
[Store name]
Send at 10 a.m. on the Sunday after Thanksgiving, before Cyber Monday emails arrive, to anyone who clicked a sale email during the weekend.

Thank You for Your Holiday Order

Subject: Thank you for shopping with us this weekend
Preview: Your order is in the queue, and this is the date it ships.
Hi [first name],
Thank you for your order this Thanksgiving weekend. It was a busy few days for our small team, and every order reminded us why we do this.
Your order [order number] is being packed in the order it came in, and it ships by [date]. We'll send tracking as soon as it's on the move.
Need to change something? Reply before [date] and we'll update it.
[See Where My Order Is]
Thanks again,
[Store name]
Send on the Monday after Thanksgiving to everyone who ordered from Wednesday to Sunday, especially if dispatch times are longer than usual.

Holiday Gift Returns Note

Subject: Bought a gift? Returns are open until [date]
Preview: Gift receipts and extended returns, so nobody has to pretend the size is right.
Hi [first name],
If anything you bought over Thanksgiving weekend is a gift, here's some good news: returns and exchanges on those orders are open until [date].
Want to include a gift receipt? Reply with your order number and the recipient's name, and we'll email one you can forward or print. It shows the item, not the price.
Exchanges go out as soon as the return is scanned, so nobody waits long for the right size.
[Get a Gift Receipt]
Wishing you an easy season,
[Store name]
Send 3 to 5 days after Thanksgiving weekend to customers whose orders included gift wrap, a gift note or a different shipping address.

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