Subscription Box Email Examples
Last updated: February 6, 2026
Subscription box emails are crucial for engaging customers at various stages of their journey. These emails guide new subscribers, provide value to existing ones, and encourage re-engagement or retention.
Subscription Box Intro Emails
Send these emails immediately after a user subscribes to your box. Make sure subscribers feel welcomed and excited about their choice.
Welcome to the Family
Subject:
Welcome to your new adventure! 🎉
Preview:
Discover what's inside your subscription box.
Hi there, We're thrilled to have you join our subscription box family! Get ready to discover amazing surprises every month. Curated just for you, each box is packed with delightful items. Stay tuned for your first box—it’s on the way! [Explore More] Cheers, The Team
Send immediately after a user subscribes to welcome them onboard.
Your First Box Awaits
Subject:
Your first box is coming soon!
Preview:
Exciting things are headed your way!
Hi there, Get ready! Your first subscription box is being prepared and will be shipped soon. Every box is a new journey filled with exciting products. We can’t wait for you to experience what’s inside! [Track Your Box] Best, The Team
Send 24 hours after subscription confirmation to build excitement.
Subscription Benefits Overview
Subject:
Unlock all the benefits 🔑
Preview:
Make the most of your subscription.
Hey, As a valued subscriber, you’re entitled to exclusive benefits! From early access to discounts, there’s so much to explore. Don’t forget to follow us on social media for tips and updates. Let your subscription make life more exciting! [Discover Benefits] Warm regards, The Team
Send 2-3 days after the initial subscription to inform about benefits.
Subscription Box Highlights Emails
These emails should be sent monthly when a subscriber’s box is shipped. Highlight what’s inside the current box.
What's in Your Box
Subject:
This month's box has arrived! 📦
Preview:
Discover your new favorite items inside.
Hello, This month’s subscription box is here, and it’s packed with goodies! This selection has been curated to delight and inspire—perfect for a special treat. Dive in and enjoy! [Unbox Now] Cheers, The Team
Send immediately once the box is shipped each month to highlight the contents.
Meet Your New Faves
Subject:
New discoveries await you!
Preview:
Get ready for your box surprise.
Hey there, Your box is filled with wonderful items picked just for you. From trending products to exclusive finds, you're in for a treat! Discover what you’ve been missing. Happy unboxing! [Reveal More] Best, The Team
Send the day after the box is delivered to remind them of its contents.
Sneak Peek at This Month
Subject:
Sneak peek inside your box đź‘€
Preview:
A hint of what's coming your way!
Hey, Curious about this month’s selection? Here’s a little teaser of what's waiting in your box. Get set to be surprised and delighted by each item! Anticipation is half the fun! [See Sneak Peek] Kind regards, The Team
Send a week before the box ships to build excitement with a sneak peek.
Subscription Box Reminder Emails
Use these emails to re-engage subscribers who haven’t interacted with their box or are at risk of canceling.
Don't Miss Out
Subject:
Still haven't unboxed your treasure?
Preview:
Your box is waiting for you!
Hi, It looks like you haven’t had the chance to enjoy your latest subscription box. Don’t let these amazing products go to waste—each item was picked with you in mind! Take a moment to unbox them and indulge. [See What's Inside] Warm regards, The Team
Send one week after delivery if no interaction is detected from the subscriber.
Renewal Reminder
Subject:
Time to renew your subscription đź•’
Preview:
Stay connected with upcoming surprises.
Hey, Just a friendly reminder that your subscription is nearing its renewal date. Keep the excitement going with upcoming boxes full of surprises. We promise the next one is just as thrilling! Renew your subscription today. [Renew Now] Cheers, The Team
Send two weeks before the subscription renewal date to remind them.
Rejoin the Adventure
Subject:
We miss you! Rejoin today ❤️
Preview:
Discover new surprises again.
Hey, We’ve missed having you as part of our subscription family! Our latest boxes are full of surprises you’ll love. Rejoin us and revive the excitement of discovering new products every month. Invite the adventure back! [Rejoin Now] Kindly, The Team
Send to subscribers who haven’t renewed after 30 days post-cancellation.
Subscription Box Closing Emails
These emails are meant for the final push. Sent to remind subscribers about last chance offers or final reminders.
Final Renewal Offer
Subject:
Last chance to renew & save!
Preview:
Don't miss out on upcoming boxes.
Hi, This is your final chance to renew your subscription and enjoy the best offers we have. Don’t miss out on exciting upcoming deliveries! Renew now and continue your subscription journey. [Renew & Save] Best, The Team
Send 2-3 days before the final renewal date to create urgency.
Goodbye, Final Call
Subject:
We're sad to see you go
Preview:
A final farewell with special offers.
Hello, It seems like this is goodbye! We hope you enjoyed your journey with us. Before you leave, here's a special offer just for you. Reconnect anytime—our doors are always open. Thanks for being with us! [Rejoin Today] Warm regards, The Team
Send 1-2 days before the subscription officially closes to invite them back.
Farewell and Thank You
Subject:
Thank you for being with us!
Preview:
We appreciate your journey with us.
Hi there, Thank you for being a part of our subscription box family. We appreciate your time with us and all the shared moments of surprise and delight. We hope to see you again someday! [Explore Again] With gratitude, The Team
Send immediately after a subscription ends to express gratitude and leave the door open.
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