Small Business Saturday Email Examples

Hi [first name],
I started [Store name] with [number] products and a spare room in [city], with no idea if anyone would buy them. You did, and that's why we're still here.
This Saturday is Small Business Saturday, the day people make a point of buying from independent shops. If you've been meaning to pick something up from us, this is the weekend to do it. Every order is still packed by someone on our team of [number].
[See What's New]
Thank you for keeping us going,
[founder name]
[Store name]

Hi [first name],
Small Business Saturday is one of our biggest weekends, and we want you in before the crowd.
Our sale opens to subscribers on Friday at [time], a full night before everyone else. That means first pick of our handmade pieces, which we can't restock before the holidays, including [product name].
The offer: [discount] off everything, plus free shipping on orders over [amount].
[Get Early Access Friday]
See you Friday night,
[Store name]

Hi [first name],
When you buy from an independent shop, you're buying from actual people, so here are ours.
[name] designs every [product type] and still tests each one personally.
[name] runs the stockroom and has packed nearly every order since [month].
[name] answers your emails, usually before lunch.
This Saturday, all three of them will be working the busiest shift of our year. If you order from us, one of them will be the reason it arrives wrapped just right.
[Meet the Team]
Thanks for supporting us,
[Store name]

Hi [first name],
Some people are impossible to shop for. For them, there's our digital gift card.
Choose any amount from [amount] to [amount]
Schedule it to arrive on the exact day you pick
Add a personal message, and we'll send it with a note from us
Buying one this weekend? Gift cards bought on Small Business Saturday come with a [amount] bonus card for you to keep.
[Send a Gift Card]
Happy gifting,
[Store name]

Hi [first name],
Buying gifts this weekend? Here's when to order so they arrive in time for the holidays:
Standard shipping: order by [date]
Express shipping: order by [date]
Local pickup in [city]: order by [date]
International orders: order by [date]
Our own small team packs everything, so these dates are real, not a guess. If you're cutting it close, reply to this email and we'll tell you honestly whether it will make it.
[Plan My Gift Order]
Happy wrapping,
[Store name]

Hi [first name],
One less thing to do this season: every order placed this Small Business Saturday weekend gets free gift wrap.
Tick the gift box at checkout, type your message, and we'll handwrite it on a card and tuck it inside. Prices are left off the packing slip, and you can ship it straight to the person you're surprising.
The offer runs until Sunday at midnight.
[Wrap My Gift]
Wrapping away,
[Store name]