Singles Day Email Examples
Last updated: September 25, 2026
These Singles Day email examples cover the run-up to November 11, from teaser and early access emails to the 11.11 sale itself, last-hour reminders and follow-ups once it ends. Each comes with a subject line, preview text and full body copy you can adapt, whether your angle is treating yourself, buying ahead for the holidays or grabbing a one-day deal.
Need subject lines too? Singles Day Email Subject Lines
Countdown and Teaser Emails
Sent in the week before November 11 to build anticipation, explain Singles Day to customers who have never heard of it and collect early interest.
What Is Singles Day Explainer
Subject:
Why November 11 is the best day to treat yourself
Preview:
It began as a celebration of being single. Now it's a day for self-gifting.
Hi [first name], Ever heard of Singles Day? It falls on November 11, written 11.11, because the date is all ones. It started as a celebration of being single and has grown into a major shopping day in many countries, built around buying something nice for yourself. We're joining in with a one-day sale on the 11th. No partner, occasion or excuse required. Want a reminder the morning it starts? Tap below and we'll send one. [Remind Me on 11.11] Until the 11th, [Store name]
Send 7 days before November 11 to your whole list, especially if you have never run a Singles Day sale and customers may not know the date.
Early Access Sign-Up
Subject:
Get into our 11.11 sale a few hours early
Preview:
One tap puts you on the early list. Doors open for you at [time] on November 10.
Hi [first name], Our Singles Day sale opens on November 11, but a short list of subscribers gets in first, on the evening of November 10 at [time]. Joining takes one tap. You'll get a private link that evening and first pick of the limited pieces, including [product name], which we only made [number] of. The early list closes on [date], and we won't reopen it. [Join the Early List] See you on the 10th, [Store name]
Send 4 days before November 11 to engaged subscribers who opened or clicked in the last 60 days, then close the list the day before.
Gift Yourself Wishlist Prompt
Subject:
Make your 11.11 wishlist before the sale starts
Preview:
Save the pieces you want now, and we'll tell you the moment they drop in price.
Hi [first name], A Singles Day habit worth starting: make a list of the things you'd buy yourself if nobody else did. Save your favorites to your wishlist before November 11. When the sale goes live, we'll email you the price on each saved item, so you can check out in a minute instead of hunting. Stuck on where to start? Our team's picks under [price] are in the link below. [Start My Wishlist] Happy browsing, [Store name]
Send 2 or 3 days before November 11 to shoppers who browsed in the last 30 days, then follow up on the day with their saved items.
11.11 Sale Day Emails
Sent on November 11 itself, while the sale is live, to announce the offer, highlight self-gift picks and give the day a clear structure that rewards opening.
Singles Day Sale Launch
Subject:
It's 11.11: [discount] off, today only
Preview:
The sale runs until 11:59 tonight, and the limited pieces are listed first.
Hi [first name], Singles Day is here, and our sale is live until 11:59 p.m. tonight. [discount] off everything with code [discount code] Free shipping when you spend [amount] or more A free [gift item] with every order over [amount], while they last It's one day only, so we've put the limited pieces at the top of the sale page. If there's something you've had your eye on for a while, today's the day to buy it for yourself. [Shop the 11.11 Sale] Happy 11.11, [Store name]
Send at 7 a.m. on November 11 to your full list, excluding anyone who already bought through early access the night before.
Treat Yourself Gift Guide
Subject:
11 things worth buying for yourself today
Preview:
From small treats under [price] to the one you've been putting off for months.
Hi [first name], Singles Day is the one shopping day that's all about you, so we made a gift guide with exactly one person in mind. Under [price]: [product name], the small upgrade you'll use every day Under [price]: [product name], for slow Sunday mornings The big one: [product name], the piece you keep coming back to All of it is [discount] off until midnight. No gift wrap needed, unless you want it. [See the Self-Gift Guide] Treat yourself, [Store name]
Send around lunchtime on November 11 to subscribers who have not opened the launch email, since a curated list gives them a fresh reason to open.
Hourly Flash Deal Drop
Subject:
The 11 a.m. deal: [product name] at [sale price]
Preview:
The first of four timed deals today, each one live for exactly 60 minutes.
Hi [first name], We're doing Singles Day a little differently: four timed deals, each live for exactly 60 minutes. Right now, until noon: [product name] for [sale price], down from [regular price]. Still to come today: 3 p.m.: [product name] 7 p.m.: [product name] 11 p.m.: the one we're keeping a surprise The sitewide [discount] off runs all day on everything else. [Grab the 11 a.m. Deal] See you at 3, [Store name]
Send at 11 a.m. on November 11, then repeat at each drop time to subscribers who have clicked at least once that day.
Final Hours Emails
Sent in the closing hours of November 11, when the deadline does the persuading: the end time, what is left in stock and a reason to buy ahead for the holidays.
Three Hours Left Reminder
Subject:
3 hours left: our Singles Day sale ends at midnight
Preview:
Your code still works until 11:59 p.m. These pieces are still in stock.
Hi [first name], A quick one: our Singles Day sale ends at 11:59 p.m. tonight, about three hours from now. Code [discount code] still takes [discount] off everything, and these are still available: [product name], most sizes [product name], in [color] and [color] [product name], only a handful left After midnight, prices go back to normal until our next sale. [Use My Code Tonight] Good night, and good shopping, [Store name]
Send at 9 p.m. on November 11 to everyone who opened a Singles Day email but has not ordered, and skip anyone who bought today.
Abandoned Cart Before Midnight
Subject:
Your 11.11 price disappears at midnight
Preview:
Your cart is saved with the discount applied. Checkout takes about a minute.
Hi [first name], You've still got [product name] in your cart, with the Singles Day discount already applied. The price you saw today is [sale price]. From midnight, it goes back to [regular price]. If you were deciding between sizes, our fit guide is linked on the product page, and exchanges are free for [number] days, so you can order now and swap later. [Finish Checking Out] Just a friendly nudge, [Store name]
Trigger 1 hour after a cart is abandoned on November 11, and send no later than 10 p.m. so shoppers still have time to act.
Holiday Gifts at 11.11 Prices
Subject:
Get holiday gifts done at Singles Day prices
Preview:
Order tonight and we'll gift wrap it for free. Returns stay open until [date].
Hi [first name], Singles Day is about treating yourself, but nobody's stopping you from getting ahead on the holidays. Everything is still [discount] off until midnight, and every gift bought today comes with: Free gift wrap and a handwritten note, added at checkout Extended returns until [date], so the recipient can swap sizes after the holidays Hiding it from someone? Choose a different delivery address at checkout. [Shop Gifts at 11.11 Prices] Happy early gifting, [Store name]
Send at 6 p.m. on November 11 to customers who bought gifts from you last holiday season, since they tend to plan their gift list early.
Singles Day Follow-Up Emails
Sent from November 12 onward to thank buyers, handle the shipping questions a one-day rush creates and give a second chance to shoppers who browsed but never bought.
Thank You and Shipping Update
Subject:
Thank you for your Singles Day order
Preview:
A big day for us means a busy packing week. Here's when yours ships.
Hi [first name], Thank you for treating yourself with us on Singles Day. Orders from November 11 are packed in the order they came in, and yours, [order number], is scheduled to ship by [date]. You'll get a tracking link the moment it leaves. If you need to change your address or add something, reply to this email before [date] and we'll take care of it. [Check My Order Status] We hope you love it, [Store name]
Send on November 12 to every Singles Day buyer, especially if order volume will push shipping beyond your usual dispatch time.
Missed the Sale Second Chance
Subject:
Missed 11.11? Your price is still here for 48 hours
Preview:
We kept the discount open for subscribers who didn't make it in time.
Hi [first name], Singles Day came and went, and it's easy to miss a one-day sale in a busy week. So for subscribers only, we've kept the 11.11 price open for 48 more hours. Code [discount code] still takes [discount] off everything until [date] at midnight. This is the only extension, and it won't be posted anywhere else. [Shop With My Code] No pressure, just a second chance, [Store name]
Send on the morning of November 12 to subscribers who opened a Singles Day email but did not buy, and exclude anyone who ordered.
Singles Day Buyer Review Request
Subject:
How is your [product name] treating you?
Preview:
A short review helps the next person choose, and gets you [discount] off.
Hi [first name], Your Singles Day treat arrived about two weeks ago, so we'd love to know: was it worth it? A short review helps other shoppers pick the right size, color or scent. Tell us what you like, what surprised you and anything you'd change. As a thank-you, every review gets a [discount] code for your next order, whether it's positive or critical. [Write a Review] Thanks for helping, [Store name]
Send 14 days after delivery to customers whose order was placed on November 11, once tracking confirms the package arrived.
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