Sale Announcement Email Examples and Templates

Sale Teaser and Early Access Emails

Sent in the run-up to the sale. A teaser shares the dates and what's included, while early access gives subscribers and past buyers first pick of sizes and stock.

Save the Date Sale Teaser

Subject: [discount] off everything, starting [day]

Preview: The dates, what's included, what isn't, and how to shop it a day early.

Hi [first name],
Our [season] sale starts on [date] at [time] and runs until [end date].
Here's what to expect:
[discount] off everything, taken off automatically at checkout
Up to [bigger discount] off [category]
Not included: gift cards and [excluded items]
As a subscriber, you'll get an early access link the evening before, so you're in before popular sizes and colors start selling through.
If something has caught your eye, add it to your wishlist now and it will be waiting for you.
[Browse What's Included]
See you [day],
[Store name]

Schedule it 2 to 3 days before launch for your whole list. Leave out customers who paid full price in the past week, or offer them a price adjustment instead.

Subscriber Early Access Link

Subject: The sale is open, but only for subscribers until [time]

Preview: Full size runs, before the public sale opens. Your private link is inside.

Hi [first name],
You're on our email list, so you get in first. Sale prices went live for subscribers a few minutes ago and stay private for the next [number] hours.
Right now every size is in stock, including the ones that usually disappear first in [product name] and [product name].
The link below works on any device. Forward it to a friend if you like, we don't mind.
Everyone else gets in at [time] on [date].
[Shop Early Access]
Happy shopping,
[Store name]

Time it for the minute early access goes live, 12 to 24 hours ahead of the public sale. Six hours later, send a second version with a fresh subject to subscribers who haven't clicked.

Early Access for Past Buyers

Subject: You bought [product type] from us, so you shop first

Preview: The [category] sale opens to you tonight, a day before anyone else hears about it.

Hi [first name],
You've bought [product type] from us before, so our [category] sale opens to you first.
From [time] tonight, you can take [discount] off every [product type] we carry. Our wider list gets the same prices a day later.
Worth a look while everything's in stock:
[product name] is back in the colors that sold out last time
Our newest [product name] is included too
Stock is limited to what's on our shelves, and we won't reorder until [month].
[Shop Before Everyone Else]
Good to see you again,
[Store name]

Send 24 hours before a category sale goes public, to customers who bought from that category within the past year and haven't received the general early access email.

Sale Launch Announcement Emails

Sent the moment prices drop, to your whole list. Lead with the discount, the end date and any exclusions, so readers know the deal before they click.

Whole Store Sale Announcement

Subject: It's on: [discount] off everything we sell, until [date]

Preview: The full terms in four lines, including what's left out and how returns work.

Hi [first name],
Our [season] sale has started. Take [discount] off every product in the shop until [date] at [time], [time zone].
The short version:
Prices are already reduced on the product pages and in your cart
Shipping is free above [amount], and sale orders count
Returns work exactly like any other order: [number] days, no fuss
Only gift cards and [excluded items] are left out.
[See Every Sale Price]
Enjoy,
[Store name]

Send it as the sale goes public, around mid-morning where most of your customers live. Skip anyone with an early access order.

Single Category Sale Launch

Subject: This week only: [discount] off all [category]

Preview: Why we're reducing just this one range, and where to start if you're new to it.

Hi [first name],
For the next [number] days, everything in our [category] range is [discount] off, in every size and color we have in stock.
Why now? [your reason, such as new-season stock arriving next month and needing the shelf space].
Not sure where to start? These are the three our customers reorder most:
[product name]
[product name]
[product name]
The sale ends [day] at midnight, and everything outside [category] stays at full price.
[Shop the Category Sale]
Thanks,
[Store name]

On day one of a category sale, email customers who browsed or bought that category in the past 90 days first, then everyone else 4 hours later.

Plain-Text Overstock Sale Note

Subject: We ordered too many [product name]

Preview: So they're [discount] off until they're gone. A short note from [founder name].

Hi [first name],
I'll be straight with you: we ordered too many [product name] this season. Our stockroom is full of them, and our next delivery of new products arrives in [number] weeks.
So until they're gone, they're [discount] off. Same product, same quality, just more of it than we planned for.
Want to try one, or keep a spare in the cupboard? This is the moment. When the extra stock is gone, the price goes back to [full price].
[Shop the Overstock]
Thanks for reading,
[founder name]
[Store name]

Use only when you really have too much of one product. Send it as plain text from the founder's name, and no more than once a season so it stays believable.

Sale Reminder Emails

Sent mid-sale to people who haven't ordered yet. Instead of repeating the launch email, show what's selling, what's running low and clear up the questions that stall a checkout.

Halfway Point Bestsellers Update

Subject: Halfway through the sale: here's what's going fast

Preview: The most-ordered items so far, and how many of each are left this morning.

Hi [first name],
We're halfway through our sale, and a few products are clearly the favorites. Here's where stock stands this morning:
[product name]: [number] left across most sizes
[product name]: only [number] remaining
[product name]: sold out in [color], other colors available
[product name]: plenty left, and still [discount] off
When these sell out, we can't get more before the sale ends.
Everything stays reduced until [time] on [date].
[See What's Left]
Talk soon,
[Store name]

Send at the midpoint of any sale lasting four days or more, and only to people who haven't bought anything yet. Pull the stock numbers the same morning.

Viewed Items Now Reduced

Subject: The [product name] you looked at is [discount] off

Preview: It's part of our sale until [date], and it was still in stock when we sent this.

Hi [first name],
You were looking at the [product name] recently, so we thought you'd want to know it's now [discount] off in our sale.
Sale price: [sale price], down from [full price]
Still available in: [available sizes or colors]
Sale ends: [date]
Still weighing it up? The product page has a full size guide and [number] customer reviews, or you can reply here with any question.
[Take Another Look]
Best,
[Store name]

Trigger once per sale for subscribers who viewed a discounted product within the past 30 days without buying it. Wait until day two so it doesn't land on top of the launch email.

Sale Questions Answered

Subject: Your sale questions, answered before you check out

Preview: Returns on sale items, delivery times, combining codes and paying full price last week.

Hi [first name],
Every sale brings the same handful of questions, so here are the answers in one place:
Can I return sale items? Yes, within [number] days, like any other order.
When will my order ship? Usually in [number] working days, though a busy sale can add one more.
Can I add another discount code? No, sale prices don't stack with other codes.
I paid full price last week. Can I get the difference? Yes. Send us your order number before [date] and we'll refund it.
[Back to the Sale]
Hope that helps,
[Store name]

Send on day two or three to people who clicked through from a sale email without buying. Rewrite the answers so they match your actual return and price-adjustment rules.

Last Day, Extension and Follow-Up Emails

Sent as the sale closes and after it ends. Give the exact end time, extend only for a real reason, and follow up with customers who missed out.

Last Day With Exact Cutoff

Subject: Closing at [time] tonight: what's still in stock

Preview: The final hours at [discount] off, and the items most likely to sell out before then.

Hi [first name],
Our sale closes tonight at [time], [time zone]. After that, full prices come back, including on anything sitting in your cart.
If you're still deciding, here's what's left:
[product name]: most sizes still in stock
[product name]: [number] left
[product name]: only [color] left
Anything ordered before the cutoff still ships by [date].
[Shop the Final Hours]
Until next time,
[Store name]

On the final morning, email everyone who hasn't placed a sale order yet. Three hours before close, follow with a short note to shoppers who still have items in their cart.

Sale Extension With a Reason

Subject: Sale extended to [day], and here's why

Preview: Same prices for [number] more days, then it really does end.

Hi [first name],
We're extending our sale until [day] at [time].
The reason: [the real reason, such as a shipment that arrived late and left popular sizes out of stock]. We'd rather give everyone a fair chance than stick to the original date.
Nothing else changes: same [discount] off, same returns policy, same free shipping over [amount].
We won't extend it again. On [day] at [time], full prices return.
[Shop the Extended Sale]
All the best,
[Store name]

Send on the morning the sale was meant to end, and only for a genuine reason. Extend once, by 24 to 72 hours, or future deadlines stop being believed.

Sold-Out Item Back at Sale Price

Subject: [product name] is back, and we kept the sale price

Preview: You joined the waitlist during the sale. The lower price is yours until [date].

Hi [first name],
During our sale, [product name] sold out before you could order one, and you asked us to tell you when it was back.
It's back in stock today. Because you were waiting, we're holding the sale price for you: [sale price] instead of [full price], until [date].
Enter [discount code] when you check out. The code applies to this product only.
[Get It at the Sale Price]
Thanks for hanging on,
[Store name]

Send the day a product that sold out during the sale is restocked, only to customers who joined its waitlist while the sale was running.

Sale Announcement Email Examples