Replenishment Email Examples
Last updated: September 25, 2026
Replenishment email examples remind customers to reorder a product before it runs out, timed to how long it usually lasts. Below are replenishment and repurchase reminder emails you can adapt: timed reorder reminders, subscribe and save offers, follow-ups and product-specific examples, plus how to time them.
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Timed Reorder Reminder Emails
Send these shortly before a product typically runs out, based on its size and how customers use it. The goal is a reorder in one click.
Running Low Reminder
Subject:
Running low on [product name]?
Preview:
Your last order was [number] days ago. Reorder in one click.
Hi [first name], You ordered [product name] on [date], so you are probably close to the last [scoop, drop or refill]. Reorder now and it arrives before you run out. [Reorder in One Click] Same product, same size, same address. Change anything at checkout. Thanks, [Store name]
Send a few days before the average customer runs out, for example on day 25 for a 30-day supply.
Reorder Before It Runs Out
Subject:
Time to restock your [product name]
Preview:
Order today and it arrives by [date].
Hi [first name], Most customers reorder [product name] about every [number] weeks, and your last order was [number] weeks ago. Order today and it arrives by [date], so there is no gap. [Restock Now] Still have plenty? Ignore this email and we will check in again later. Best, [Store name]
Use when you know the typical reorder cycle for a product from past orders.
One-Click Reorder Email
Subject:
Your usual order, ready to go
Preview:
[Product name] and [product name], same as last time.
Hi [first name], Your usual order is ready to go: [Product name] x [quantity] [Product name] x [quantity] Total: [order total], free shipping included. [Place My Usual Order] Want to change something? Edit the items at checkout. Thanks for coming back, [Store name]
Send to repeat customers who buy the same items each time, on their usual reorder date.
Subscribe and Save Emails
Send these to customers who have reordered the same product more than once. A subscription saves them the effort and gives you a predictable repeat order.
Switch to a Subscription
Subject:
Never run out of [product name] again
Preview:
Subscribe and save [discount] on every delivery.
Hi [first name], You have ordered [product name] [number] times now. Want us to send it automatically instead? Subscribe and save [discount] on every delivery. Pick how often it arrives, and skip or cancel any time. [Start My Subscription] No commitment and no fees. Best, [Store name]
Send after a customer places their second or third order of the same product.
Reorder or Subscribe Reminder
Subject:
Restock time: save [discount] with auto-delivery
Preview:
Reorder once, or let us handle it from now on.
Hi [first name], It is about time to restock [product name]. You can reorder once, or have it arrive every [number] weeks and save [discount] each time. [Reorder Once] [Subscribe and Save] You can change the schedule or cancel from your account whenever you like. Thanks, [Store name]
Use as the regular reorder reminder for products with a steady use cycle, with both options side by side.
Subscription Welcome
Subject:
Your [product name] subscription is set up
Preview:
First delivery: [date]. Here is how to change it.
Hi [first name], Your subscription is set up. [Product name] arrives every [number] weeks, starting [date], at [price] per delivery. Need to skip a delivery, change the date or pause? You can do it all from your account. [Manage My Subscription] Thank you for sticking with us, [Store name]
Send right after a customer subscribes, so they know what happens next and how to change it.
Replenishment Follow-Up Emails
Send these when a reorder reminder goes unanswered. Change the angle each time, and stop after two follow-ups.
Second Reminder With Free Shipping
Subject:
Still need [product name]? Shipping is on us
Preview:
Free shipping on your reorder until [date].
Hi [first name], Just checking in, since your [product name] is probably running low by now. Reorder by [date] and we will cover the shipping. [Reorder With Free Shipping] Already stocked up somewhere else? Reply and tell us why. It helps us improve. Best, [Store name]
Send 5 to 7 days after an unanswered reorder reminder, to customers who have not bought since.
Did It Work for You
Subject:
Did [product name] work for you?
Preview:
If not, here are two alternatives other customers like.
Hi [first name], We noticed you have not reordered [product name]. If it was not quite right, these two are worth a look: [Alternative product name]: [one line on why] [Alternative product name]: [one line on why] [See the Alternatives] Or reply and tell us what you are looking for. We are happy to help you choose. Thanks, [Store name]
Send when a customer skips their usual reorder window, in case the product did not suit them.
Last Reorder Reminder
Subject:
One last note about [product name]
Preview:
We will stop reminding you after this one.
Hi [first name], This is our last reminder about [product name]. If you still use it, you can reorder in one click below. [Reorder Now] If not, no problem. We will stop these reminders. Best, [Store name]
Send as the final follow-up, about two weeks after the first reminder, then end the sequence.
Product-Specific Replenishment Emails
The best replenishment emails sound like they know the product. Use the size, the usage and the typical reorder time for each category.
Coffee Reorder Reminder
Subject:
Your beans are nearly gone
Preview:
A 250 g bag lasts most people about two weeks.
Hi [first name], A 250 g bag of [coffee name] lasts most people about two weeks, and yours arrived on [date]. Reorder now for fresh beans before the last cup. [Reorder My Coffee] Want to try something new? Our roasters recommend [coffee name] if you like [flavor notes]. Enjoy, [Store name]
Send about 12 days after a 250 g bag was delivered, adjusted for bag size and past reorder timing.
Skincare Refill Reminder
Subject:
Time for a [product name] refill
Preview:
A bottle lasts about 60 days. Yours is at day 50.
Hi [first name], A bottle of [product name] lasts about 60 days with daily use, so you are close to the end. Order your refill now to keep your routine going. [Order My Refill] Tip: [one line on how to get the most out of the product]. Best, [Store name]
Send around day 50 for a 60-day product, and tie the timing to the size the customer bought.
Pet Food Reorder Reminder
Subject:
[Pet name] is almost out of food
Preview:
Reorder [product name] today and it arrives by [date].
Hi [first name], Based on your last order, [pet name]'s bag of [product name] should be nearly empty. Reorder today and it arrives by [date], so dinner stays on schedule. [Reorder Now] Or set it up as a subscription and save [discount] on every bag. Thanks, [Store name]
Send a few days before the bag runs out, based on bag size and the pet details the customer shared.
How to Time a Replenishment Email
Time the first reminder a few days before the average customer runs out: take the product size, divide it by typical daily use, and check the result against how long your repeat customers actually wait between orders. Send one follow-up if there is no reorder, then stop. Skip customers who already reordered or subscribed, and hold the reminder while an order is still in transit.
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