Referral Program Email Examples
Last updated: January 31, 2026
Referral program emails are vital for encouraging existing customers to bring new users to your platform. These emails can help expand your customer base effectively and organically through trusted word-of-mouth recommendations.
Referral Program Announcement Emails
These emails should be sent to introduce the referral program to your existing customers. Aim to send these 1-2 weeks before the program officially starts.
Exciting Referral Program Launch
Subject:
✨ Introducing Our New Referral Program!
Preview:
Invite friends and earn rewards.
Hi there, We're thrilled to announce our brand-new Referral Program! Now you can earn rewards by inviting your friends to join us. It's simple: the more friends you refer, the more you earn. Start sharing today and enjoy exclusive perks! [Learn More] Cheers, The Team
Send to all existing customers two weeks before the program starts.
Earn Rewards with Friends
Subject:
Earn Big with Our Referral Program 🎉
Preview:
Invite friends and start earning rewards now!
Hello, We're excited to offer you an opportunity to earn rewards through our Referral Program! Share your unique referral link with friends, and both of you can enjoy amazing benefits. Don't miss out on this fun way to earn! [Get Your Link] Best, The Team
Send to loyal customers one week before the program starts.
Referral Program Perks
Subject:
Discover Your Referral Benefits 💰
Preview:
Learn how to maximize your rewards.
Hi there, Have you heard about our Referral Program? It's a fantastic way to earn rewards by sharing our service with your friends. For every successful referral, you unlock special perks. Curious about what you can earn? Check it out now! [See Benefits] Cheers, The Team
Send to engaged customers five days before the program launch.
Referral Program Main Message Emails
These emails aim to keep the momentum going during the official launch period. Send them within the first week of the program going live.
Referral Program Kickoff
Subject:
Our Referral Program Is Live! 🚀
Preview:
Start sharing and earning now.
Hey, The wait is over! Our Referral Program is officially live, and you can start earning rewards by inviting friends to our platform. Each referral gets you one step closer to amazing perks. Join the program today and start sharing! [Join Now] Cheers, The Team
Send to all customers the day the program starts.
Start Earning with Referrals
Subject:
Invite Friends, Earn Rewards
Preview:
Your rewards await with our new program.
Hi there, Our Referral Program is now live, and it’s time to earn some rewards! Invite your friends using your unique link, and both of you will benefit from exclusive rewards. Don’t wait, start sharing today! [Get Started] Best, The Team
Send during the first week of the program to maximize participation.
Referral Rewards Await
Subject:
Unlock Amazing Rewards 🛍️
Preview:
Your referrals can earn you great perks.
Hello, Our Referral Program is off to a great start, and you can join in! Refer friends to our platform and unlock special rewards for each successful invite. It's a win-win for everyone. Start today and reap the benefits! [See Details] Warm regards, The Team
Send to inactive users during the first few days of the program launch.
Referral Program Reminder Emails
Send these reminder emails to customers who haven't engaged yet. Best sent 2-3 weeks into the program.
Haven't Referred Yet?
Subject:
There's Still Time to Earn! ⏰
Preview:
Don't miss out on referral rewards.
Hey there, Just a friendly reminder that our Referral Program is active, and you can still earn amazing rewards by inviting your friends. It's never been easier to share and earn! Why wait? Join the fun now! [Get Started] Cheers, The Team
Send to those who haven’t referred anyone 2 weeks into the program.
Keep Earning with Referrals
Subject:
More Rewards Await You 🎁
Preview:
Invite friends and see your perks grow.
Hello, Just a quick reminder about our Referral Program. It's a great time to invite more friends and boost your rewards. Each successful referral means more benefits for you and your friends! Get your friends in on this opportunity now. [Send Invites] Best, The Team
Send to users with low activity levels within the program.
Referral Rewards Reminder
Subject:
Don’t Miss Your Chance to Earn
Preview:
Last chance to earn big with referrals.
Hi there, Our Referral Program is still running, and there are plenty of rewards waiting for you. Just invite your friends to enjoy our services and double your benefits. Take action now and don’t miss out! [Refer Now] Warm regards, The Team
Send to past participants who have not yet referred during this campaign, three weeks in.
Referral Program Closing Emails
Send these final emails 1-2 days before the program ends to drive last-minute referrals.
Last Call for Referrals
Subject:
Final Hours to Earn More! ⏳
Preview:
Last chance to maximize your rewards.
Hi there, Time is running out! Our Referral Program ends soon, and we don’t want you to miss out on earning great rewards. Invite your friends today, and take advantage of this opportunity before it’s gone. Act quickly! [Refer Now] Cheers, The Team
Send a day before the program ends to all participants who haven’t referred yet.
Referral Program Wrap-up
Subject:
Final Opportunity to Earn Rewards!
Preview:
Wrap up with more referral benefits.
Hey, We're reaching the end of our Referral Program, and there's still time to earn. Make your final referrals today and enjoy those extra perks. Let's make the most of these last moments together. Join the action before it’s too late! [Make a Referral] Best, The Team
Send this to active participants to encourage more referrals just before the program closes.
Final Referral Rewards Chance
Subject:
Don't Miss Out on Rewards 💸
Preview:
Program ends soon – refer now!
Hello, The clock is ticking on our Referral Program, but you still have a chance to bring in more friends and enjoy valuable rewards. Don’t let this opportunity pass you by. Make your referrals count today! [Refer Friends] Warm regards, The Team
Send to anyone who engaged with the program as a last push, 1-2 days before it concludes.
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