Purchase Anniversary Email Examples
Last updated: February 14, 2026
Purchase anniversary emails are sent to commemorate the anniversary of a customer's purchase. They help build brand loyalty and encourage repeat business by offering special promotions or simply thanking customers for their support.
Purchase Anniversary Announcement
Send these emails a week before the anniversary date to build anticipation and remind customers of their past purchase.
Upcoming Anniversary Reminder
Subject:
🎉 Your Special Day is Approaching
Preview:
We’re preparing something special just for you!
Hi there, Can you believe it’s almost been a year since your purchase with us? We’re cooking up something special to celebrate this milestone! Keep an eye on your inbox for a special offer to commemorate your anniversary. Thanks for being part of our journey! [Learn More] The Team
Send 5-7 days before the anniversary date.
Pre-Anniversary Teaser Email
Subject:
Sneak Peek at Your Anniversary Treat
Preview:
A special offer is on its way just for you.
Hey, Your purchase anniversary is coming up, and we couldn't be more excited! To celebrate, we're working on a surprise that we think you'll love. Stay tuned for your exclusive anniversary offer! Cheers to another great year ahead. [Stay Tuned] The Team
Send 6-8 days before the anniversary to create intrigue.
Anniversary Countdown Email
Subject:
⏰ Countdown to Something Special!
Preview:
Your anniversary is just around the corner.
Hi, We’re counting down the days to your purchase anniversary! As a token of our appreciation, we’re preparing an exclusive offer just for you. Keep watching your inbox for the big reveal. Thanks for choosing us! [Get Ready] The Team
Send 3-5 days before the anniversary to build excitement.
Main Purchase Anniversary Message
Send these emails on the anniversary day to highlight the special offers you’ve prepared.
Happy Anniversary Offer Email
Subject:
🎉 Celebrate Your Anniversary with Us
Preview:
Enjoy your exclusive anniversary offer today!
Hello, Happy Anniversary! It’s been a year since your purchase, and we’re so thankful for your continued support. To celebrate, here’s an exclusive offer just for you. Don’t miss out! Thanks for being with us. [Claim Your Offer] The Team
Send on the anniversary date with exclusive offers.
Anniversary Appreciation Email
Subject:
Thank You for a Wonderful Year!
Preview:
A special gift awaits you.
Hey there, It’s been one amazing year since you joined our family. We’re grateful for your loyalty and support. Enjoy this special offer as a token of our appreciation! Here’s to many more years together. [Enjoy Your Gift] The Team
Send on the exact anniversary date to express gratitude.
Celebrate Your Milestone Email
Subject:
🎊 It’s Your Special Day!
Preview:
A year ago today, you made a great choice!
Hi, Today marks the anniversary of your purchase, and we couldn’t be happier to have you with us. Celebrate this milestone with an exclusive offer made just for you. We hope you enjoy it! [Celebrate Now] The Team
Send on the anniversary date highlighting exclusive offers.
Reminder Purchase Anniversary Emails
Send these reminders a few days after the main message to engage customers who haven’t utilized the offer yet.
Anniversary Reminder Offer Email
Subject:
Don’t Miss Your Anniversary Surprise!
Preview:
Your exclusive offer is still available.
Hello, Just a reminder that your special anniversary offer is still waiting for you! Don’t miss out on celebrating this milestone. We’re eager to make this year even better than the last. [Claim Your Surprise] The Team
Send 2-3 days after the anniversary to non-responders.
Second Chance Anniversary Gift
Subject:
🎁 Last Call for Your Special Gift!
Preview:
We don’t want you to miss this.
Hi, We noticed you haven’t taken advantage of your anniversary offer yet. Here’s a little nudge to remind you that it’s still waiting just for you! Celebrate with us before it’s too late. [Grab Your Gift] The Team
Send 4-5 days after the anniversary to those who haven’t acted.
Final Anniversary Offer Reminder
Subject:
⏰ Final Reminder: Your Offer Ends Soon!
Preview:
Your anniversary offer expires soon.
Hi there, Time is running out on your special anniversary offer! We’d hate for you to miss the chance to celebrate with us. Act now to enjoy your exclusive gift and make this anniversary memorable. [Act Now] The Team
Send 6-7 days after the anniversary to create urgency.
Closing Purchase Anniversary Emails
Send these final messages to wrap up the campaign, thanking customers for their loyalty and engagement.
Anniversary Wrap-Up Thank You
Subject:
Your Anniversary Offer Wraps Up Today!
Preview:
Last chance to celebrate with us.
Hey, As we wrap up our anniversary celebrations, we want to thank you for being a valued part of our community. Today’s the last chance to enjoy your anniversary offer, so don’t miss it! We can’t wait to celebrate more milestones with you. [Join the Celebration] The Team
Send on the final day of the anniversary offer to conclude the campaign.
Final Anniversary Goodbye Email
Subject:
🎉 One Last Thank You
Preview:
We appreciate having you with us.
Hi there, As our anniversary celebration comes to an end, we just want to say thank you. Your support means the world to us! Even though the offer is ending, we’re excited to continue serving you in the future. Stay connected for more exciting moments. [Stay in Touch] The Team
Send the day after the offer ends to express gratitude and conclude.
Post-Anniversary Appreciation
Subject:
Thank You for Celebrating with Us!
Preview:
Your support made it special.
Hello, Thank you for celebrating your purchase anniversary with us! Your support is what makes our journey truly special. While the anniversary offer has ended, we hope you stay tuned for more exciting opportunities. Thanks again for being with us! [Explore More] The Team
Send a few days after the offer expires to thank and maintain engagement.
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