Prime Day Email Examples
Last updated: September 25, 2026
These Prime Day email examples are for independent stores that run their own sale during the same week shoppers are hunting marketplace deals, with no claim of any link to that event. You get early access, launch, last-chance, shipping and thank-you emails, each with a subject line, preview text and full body copy. Send them in the days before, during and after the event week.
Need subject lines too? Prime Day Email Subject Lines
Early Access Emails
Sent to subscribers and past buyers a few days before Prime Day week, so your own sale feels like a perk for people who already buy direct from you.
Subscriber Early Access Invite
Subject:
Your early access to our summer sale starts tomorrow
Preview:
Subscribers shop 24 hours before everyone else, with first pick of every size.
Hi [first name], Plenty of stores are shouting about deals this week. We'd rather tell you first, and quietly. Our summer sale opens to subscribers tomorrow at [time], a full day before it goes public. Everything in the sale is [discount] off, including [product name], which tends to sell out in the popular sizes. No membership, no app, no extra fees. Just log in with this email address and the prices will be waiting. [Get Early Access] See you tomorrow, [Store name]
Send 2 days before Prime Day starts, to subscribers and anyone who bought in the last 12 months, with your sale opening to them 24 hours early.
Wishlist Price Drop Preview
Subject:
The [product name] you viewed drops to [sale price] soon
Preview:
The exact price and the hour it goes live, so you are not refreshing all week.
Hi [first name], You looked at [product name] a little while ago, so here's a heads-up before anyone else gets one. From [date], it drops from [regular price] to [sale price] as part of our summer sale. Stock is what we have on our own shelves, and we won't restock this item until [month]. Want it the moment the price changes? Tap below and we'll email you the minute it goes live. [Remind Me When It Drops] Talk soon, [Store name]
Send 3 days before Prime Day to shoppers who viewed or wishlisted a sale item in the last 30 days but did not buy it.
Early Access Is Open Now
Subject:
You're in: early access is open for the next 24 hours
Preview:
Full size runs are still here. Tomorrow the sale goes public.
Hi [first name], Early access is live. For the next 24 hours the sale is open only to subscribers, which means full size runs and every color still in stock. A few things worth grabbing first: [product name]: [sale price], down from [regular price] [product name]: [sale price], the one we restock most often [product name]: [sale price], back for the first time since [month] [Shop Early Access] Orders placed today ship from our own warehouse by [date]. Happy shopping, [Store name]
Send the moment early access opens, usually the morning before Prime Day begins, and resend to non-openers 6 hours later with a new subject line.
Sale Announcement Emails
Sent when your sale opens to everyone during Prime Day week, giving shoppers a reason to buy direct: clear prices, real people behind the support inbox and no middleman.
Sale Launch Announcement
Subject:
Our summer sale is live: [discount] off until [date]
Preview:
Every order ships from us, with the same easy returns you get all year.
Hi [first name], Our summer sale is open to everyone, and it runs until [date] at midnight. Here's how it works: [discount] off everything in the [collection name] collection Free shipping on orders over [amount] Returns accepted for [number] days, same as always It's a busy week for deals, and you have plenty of places to shop. When you order from us, a real person packs your box, and if anything's wrong, you reply to this email and [support name] sorts it out. [Shop the Sale] Thanks for buying direct, [Store name]
Send on the first morning of Prime Day week, around 8 a.m. in your customers' main time zone, to your full list minus anyone who bought during early access.
Why Buy Direct Story
Subject:
Where your order goes when you buy from us
Preview:
The short version: fewer middlemen, faster answers and a price that is ours to set.
Hi [first name], This week you'll see deals from everywhere. Here's what's different when you buy straight from us. Your order is packed by our team in [city], usually within [number] hours. Questions go to people who know the products, not a ticket queue. Every sale item comes with our full [number]-day return window. And the price you pay supports a small team, not a platform fee. Through [date], that price is [discount] off. [Shop Direct and Save] Grateful you're here, [Store name]
Send on day two of Prime Day week to subscribers who opened the launch email but did not click, while they are still comparing deals.
Bundle Deal Spotlight
Subject:
Pick any 3 from [collection name], pay for 2
Preview:
Mix sizes and colors. The deal ends [date] and stacks with free shipping.
Hi [first name], This is the deal we're proudest of this week: pick any three items from [collection name] and the lowest-priced one is free. Mix colors, mix sizes, send one to a friend. It works on everything in the collection, including [product name], and it stacks with free shipping over [amount]. It's a good moment to restock the things you use up, or to finally try the one you've been eyeing. [Build Your Bundle] Enjoy, [Store name]
Send on day three or four of Prime Day week to repeat customers who have bought from this collection before.
Last Chance Emails
Sent in the final 24 hours of your sale week to remind shoppers of the end time, what is still in stock and the shipping cutoff.
Final Day Reminder
Subject:
Last day: the sale ends tonight at midnight
Preview:
What is still in stock, in the sizes people keep asking about.
Hi [first name], Quick reminder: our summer sale ends tonight at midnight [time zone]. Still in stock right now: [product name] in [color], [sale price] [product name] in most sizes, [sale price] [product name], only a few left After midnight, prices go back to normal, and we won't run this discount again until [season]. [Shop Before Midnight] Thanks for reading, [Store name]
Send on the morning of the last sale day, then a shorter version at 6 p.m. to anyone who clicked a sale email but did not order.
Cart Left During Sale
Subject:
Your cart still has the sale price, for now
Preview:
The discount on [product name] ends at midnight. Your cart is saved and ready.
Hi [first name], You left [product name] in your cart, and the sale price is still applied. That price holds until midnight tonight. After that, your cart updates to the regular price of [regular price]. If something held you back, like sizing or delivery timing, just reply to this email. We answer every message ourselves, usually within [response time]. [Return to My Cart] Here if you need us, [Store name]
Trigger 2 hours after cart abandonment during the final 48 hours of your sale, and suppress it for anyone who completes checkout in the meantime.
Shipping Cutoff Notice
Subject:
Order by [time] today to get it by the weekend
Preview:
Sale orders placed after the cutoff still ship, just a day or two later.
Hi [first name], A quick note on timing. With the sale on, our packing team is busier than usual, so here's when orders go out: Order by [time] today: ships today, arrives by [date] Order after [time]: ships within [number] business days Express shipping is available at checkout for [price] if you need it sooner. The sale itself runs until midnight, so you have time. This is only about getting it to your door fast. [Shop and Ship Today] Packing as fast as we can, [Store name]
Send at 10 a.m. on the last day of Prime Day week, or on any day when order volume pushes dispatch past your usual promise.
Post-Sale Thank You Emails
Sent in the days after the sale week ends, to thank buyers, set delivery expectations and turn a discount shopper into a repeat customer.
Thank You for Buying Direct
Subject:
Thank you for shopping our sale with us
Preview:
Your order is on its way, and here is who to talk to if anything is not right.
Hi [first name], The sale is over, and we wanted to say thank you properly. You had plenty of options this week, and you chose to buy from a small team. That order helps pay for [what the sale funds, such as our next restock], and we don't take it for granted. Your order [order number] ships by [date]. If anything arrives damaged or doesn't fit, reply here and we'll fix it. [Track My Order] With thanks, [Store name]
Send 1 day after the sale ends to everyone who ordered during Prime Day week, before their tracking email arrives.
How to Use Your Purchase
Subject:
Getting the most from your [product name]
Preview:
Three tips from our team, plus what to do if it needs a tweak.
Hi [first name], Your [product name] should be with you by now, so here are a few tips from our team: Tip one: [how to set it up or wash it] Tip two: [what to pair it with] Tip three: [how to make it last longer] Sale items come with the same [number]-day return and exchange window as everything else, so if the fit or color is off, there's no rush. [Read the Care Guide] Enjoy it, [Store name]
Send 7 days after delivery to customers whose first order came during the sale, once they have had time to use the product.
Second Order Thank You Code
Subject:
A thank-you for your first order with us
Preview:
Your code is good on anything, including new arrivals, for the next 30 days.
Hi [first name], Your first order with us came during the summer sale, and we'd love for it not to be your last. Here's a thank-you code for your next order: [discount code]. It takes [discount] off anything in the store, including new arrivals, and it's valid until [date]. Not sure what to try next? [product name] pairs well with the [product name] you bought. [Use My Code] Until next time, [Store name]
Send 14 days after delivery to first-time buyers from Prime Day week who have not ordered again, with a code that expires in 30 days.
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