Labor Day Email Examples
Last updated: September 25, 2026
These Labor Day email examples cover the whole long weekend: early access for your best customers, the sale announcement, last-chance reminders on Monday, a shipping note while your team takes the holiday off, and a follow-up once the sale ends. Labor Day falls on the first Monday of September, so these run from the Thursday before through the Wednesday after.
Need subject lines too? Labor Day Email Subject Lines
Labor Day Early Access Emails
Sent a day or two before the public sale to subscribers, repeat customers or loyalty members, so your best customers shop first and feel rewarded for staying on your list.
VIP Early Access Invitation
Subject:
Your Labor Day sale starts a day early
Preview:
Shop from [time] today, a full day before we open the sale to everyone.
Hi [first name], Because you have ordered from us before, you get first pick of our Labor Day sale. Starting today at [time], take [discount] off [sale categories] with the link below. No code to remember, and the new price shows in your cart. Tomorrow morning the sale opens to everyone. Until then, every size and color is still on the shelf. [Start Shopping Early] Enjoy the long weekend, [Store name]
Send the Thursday before Labor Day to customers with 2 or more orders or to loyalty members, 24 hours before the public launch.
Sale Preview With Picks
Subject:
Sneak peek: what goes on sale Friday
Preview:
Save your favorites now. Prices drop at [time] Friday, for everyone at once.
Hi [first name], Our Labor Day sale starts Friday at [time], and we want you ready for it. Here is what will be marked down: [category] at [discount] off, [category] at [discount] off, and [product name], which we rarely discount. Browse now and add anything you like to your wishlist. When the sale opens, you will get one email from us with the link, and your saved items will already show the new price. [Preview the Sale] See you Friday, [Store name]
Send on the Wednesday or Thursday before the weekend to your full list, when you do not offer early access but want people ready on day one.
Early Access Closing Reminder
Subject:
Early access closes tonight at [time]
Preview:
Tomorrow the sale goes public. Your head start ends in a few hours.
Hi [first name], A quick reminder: your early access to the Labor Day sale ends tonight at [time]. After that, the same prices open to everyone on our list and our social channels, and we cannot hold stock for anyone. If you had your eye on [product name] or anything in [category], this is the calm moment to order it. [Shop Before It Opens] Cheers, [Store name]
Send Thursday evening, 3 to 4 hours before early access ends, only to invited customers who have not ordered yet.
Labor Day Sale Announcement Emails
Sent when the sale opens to everyone, usually Friday or Saturday morning. Lead with the offer, the end date and exactly what is included, then get out of the way.
Sitewide Sale Launch
Subject:
[discount] off everything through Monday
Preview:
Our Labor Day sale is live. No code needed, and it ends Monday at midnight.
Hi [first name], Our Labor Day sale is open: [discount] off everything in the store, through Monday at 11:59 p.m. [time zone]. The discount applies automatically at checkout, including on [bestseller or new arrival], and orders over [amount] ship free. The fine print: it cannot be combined with other codes, and returns follow our usual [number]-day policy. [Shop the Sale] Happy long weekend, [Store name]
Send Friday or Saturday between 8 and 10 a.m. in your main time zone, to the full list minus anyone who bought during early access.
End of Summer Clearance
Subject:
Summer stock is going: up to [discount] off
Preview:
We are clearing shelves for fall, starting with [product type].
Hi [first name], Labor Day marks the end of summer, and for us it means the warehouse needs room for fall. So everything from our summer range is marked down, up to [discount] off: [product type], [product type] and the last of [product name]. Once these are gone, they are gone. We will not restock summer lines until next spring. [Shop the Clearance] Thanks for helping us make space, [Store name]
Send on the Saturday of Labor Day weekend if you carry seasonal stock; target customers who viewed or bought summer categories in the last 90 days.
Back to Routine Bundle
Subject:
Back to routine, with a bundle that saves [amount]
Preview:
Everything for September in one order, for less than buying each piece separately.
Hi [first name], After Labor Day, the calendar fills up again: school runs, early meetings and less time to shop. So we put together the [bundle name]: [product name], [product name] and [product name], three things that make a busy week easier. This weekend only, the bundle costs [bundle price] instead of [regular price]. Order by Monday at midnight to lock in the sale price. [Build Your Bundle] Here is to a smooth September, [Store name]
Send on the Sunday of the long weekend to customers whose past orders show they buy [category] for work, school or daily routines.
Labor Day Last Chance Emails
Sent on Monday as the sale winds down. Short, specific reminders about the end time and what is left work better than repeating the full announcement.
Final Day Reminder
Subject:
Last day: [discount] off ends at midnight
Preview:
Everything in the sale still qualifies until [time] tonight, [time zone].
Hi [first name], Today is the last day of our Labor Day sale. At midnight, prices go back to normal and we move on to fall. If you have been waiting, here is where things stand: [product name] is still available in most sizes, [product name] is down to its last [number], and the [category] section still has plenty. [Shop Before Midnight] Enjoy the rest of your Monday, [Store name]
Send on Labor Day around noon to everyone who opened or clicked a sale email over the weekend but has not ordered.
Sale Price Cart Reminder
Subject:
Your cart is still at the sale price
Preview:
[product name] is waiting, and the Labor Day price ends at [time] tonight.
Hi [first name], You left [product name] in your cart earlier, and we saved it for you, sale price included. That price only holds until the sale ends tonight at [time]. After that, your cart updates to the regular price of [regular price]. If a question about sizing or delivery is holding you up, the size guide and delivery dates are one click away on the product page. [Return to Your Cart] Thanks, [Store name]
Trigger 2 to 4 hours after a cart is abandoned during the sale, and no later than 6 hours before the sale ends.
Final Hours Plain Note
Subject:
A few hours left
Preview:
No new offer, just a heads-up before prices go back up tonight.
Hi [first name], I will keep this short. Our Labor Day sale ends at midnight. After that, [discount] off will not come back until [next planned sale]. If there is something you have been meaning to get, this is the moment. If not, thank you for reading our emails all weekend. We know there were a few. [Shop the Last Few Hours] Talk soon, [founder name] [Store name]
Send on Monday between 6 and 7 p.m., about 5 hours before the end, as a plain-text email to people who clicked but did not buy.
Labor Day Shipping and Thank-You Emails
Sent to set delivery expectations while your team takes the holiday off, and to thank customers once the sale is over. Both protect goodwill after a busy weekend.
Team Day Off Shipping Notice
Subject:
Our team is off Monday. Here is when orders ship.
Preview:
Orders placed after [time] Friday ship Tuesday. Delivery estimates are below.
Hi [first name], Labor Day exists to honor the people who do the work, so our packing team is taking Monday off. Here is what that means for you: Orders placed before [time] on Friday ship the same day. Orders placed from then through Monday ship on Tuesday, [date], in the order they came in. Emails sent to our support team over the weekend get an answer by Tuesday afternoon. The sale itself stays open all weekend, so nothing changes about your price. [See Delivery Estimates] Thanks for understanding, [Store name]
Send Friday afternoon before the long weekend to anyone with an open order, and add a short version to order confirmations sent Saturday through Monday.
Thank-You After the Sale
Subject:
Thank you for a busy Labor Day weekend
Preview:
Your order is in the queue, and here is when it should reach you.
Hi [first name], Weekends like this keep a small store like ours going, so thank you for ordering during our Labor Day sale. Our team is back today and working through orders in the sequence they arrived. Yours, [order number], should ship by [date], and you will get a tracking link the moment it does. While you wait, our [guide name] has tips on getting the most from [product name]. [Read the Guide] With thanks, [Store name]
Send on the Tuesday after Labor Day to everyone who ordered during the sale, before their shipping confirmation goes out.
Missed the Sale Follow-Up
Subject:
Missed the sale? Free shipping until Friday
Preview:
Not the Labor Day discount, but a smaller thank-you for staying on our list.
Hi [first name], Our Labor Day sale ended Monday night, and it looks like you did not pick anything up. No problem at all. The discount will not come back, but we do not want you to leave empty-handed if something caught your eye. Until Friday, every order over [amount] ships free, including new fall arrivals like [product name]. [See What Is New for Fall] Have a good week, [Store name]
Send on the Wednesday after Labor Day to subscribers who opened sale emails but did not buy; exclude everyone who ordered during the weekend.
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