Gift Guide Email Examples
Last updated: February 13, 2026
Gift guides are essential for helping customers find the perfect presents during the holiday season or any special occasion. These emails drive engagement by offering curated suggestions to make shopping easier.
Gift Guide Announcement Emails
Send these emails 1-2 weeks before the gift-giving season starts to generate excitement and awareness about your gift guides.
Early Access Gift Guide
Subject:
🎁 Sneak Peek: Gift Guide Inside!
Preview:
Explore our exclusive gift guide before anyone else!
Hi there, We're thrilled to offer you a special sneak peek of our gift guide! Explore handpicked selections tailored for everyone on your list this season. Don't miss the chance to discover the perfect present today. [Explore Now] The Team
Send to VIP subscribers 1-2 weeks before the season begins.
Seasonal Gift Guide Preview
Subject:
Your Ultimate Gift Guide Awaits 🎉
Preview:
Handpicked gifts for everyone!
Hello, Find the gifts they'll love in our latest Seasonal Gift Guide! We've curated a collection that will inspire and delight, making shopping a breeze. Check out our guide and start planning your perfect gift-giving season. [See the Guide] Best, The Team
Send to your full mailing list 1-2 weeks in advance.
Curated Gift Ideas Reveal
Subject:
Top Picks: Our Gift Guide
Preview:
Discover the season's best gifts!
Hi there, Our team has put together an incredible gift guide filled with thoughtful picks for every kind of person. Dive into our curated collection today and take the stress out of holiday shopping! [Discover Now] Cheers, The Team
Send as an introduction to your main audience a week before gift shopping begins.
Gift Guide Main Emails
Send these emails as the gift-purchasing period kicks off, ensuring customers know your guide is available.
Gift Guide Launch
Subject:
Find the Perfect Gift! 🎁
Preview:
Our gift guide is live and ready for you.
Hello, The wait is over! Our complete gift guide is now live. Explore a variety of categories to find thoughtful gifts for everyone on your list. Start crossing off presents with ease and joy! [Browse the Guide] The Team
Send on the first day the guide is officially available, marking the start of the campaign.
Top Gift Guide Picks
Subject:
🎉 Must-Have Gifts of the Season
Preview:
Check out our top gift selections!
Hi there, Look no further for this season's top gifts! Our guide features the must-have items that everyone will love. Browse the selections and get your shopping done in no time! [Shop Top Picks] Best regards, The Team
Send within a few days of launching the gift guide to highlight key picks.
Exclusive Gift Selections
Subject:
Discover Unique Gifts Today
Preview:
Find one-of-a-kind gifts for your loved ones.
Hi, Discover unique and exclusive gifts that stand out in our latest guide. Perfect for those who love surprises, our selections will impress and delight your loved ones. [View Exclusive Picks] Warm wishes, The Team
Send a few days after launch to spotlight exclusive or limited items within the guide.
Gift Guide Reminder Emails
Use these emails to remind your audience about your gift guide, encouraging them to revisit.
Don’t Miss These Gifts
Subject:
🎁 Still Searching? Check Our Gift Guide!
Preview:
Our guide is here to help—shop now!
Hello, Still on the hunt for the perfect gift? Our gift guide is packed with amazing ideas to help you out. Don't wait until it's too late—start shopping today! [Shop Our Guide] Thanks, The Team
Send a week after the initial launch to those who haven't opened previous emails.
Perfect Presents Await
Subject:
Have You Seen Our Gift Guide?
Preview:
Find the right gifts effortlessly.
Hi there, Don't let the holiday rush overwhelm you! Our gift guide has everything you need to find the right presents without stress. Take another look and complete your shopping list effortlessly. [Shop Now] Best, The Team
Send to your full list, especially to non-buyers, 10 days into the campaign.
Gift Guide Second Look
Subject:
🎁 Hidden Gems in Our Gift Guide!
Preview:
Revisit our guide for more inspiration.
Hey, Give your gift list a second look with our guide! Filled with hidden gems and fresh ideas, it's your one-stop-shop for meaningful presents. Revisit our guide and find something special today. [Check It Out] Take care, The Team
Send this as a reminder 1-2 weeks after the main launch to reignite interest.
Gift Guide Closing Emails
Send these emails as the shopping period comes to an end. Create urgency to complete purchases.
Last Chance Gift Guide
Subject:
🎁 Final Day: Shop the Gift Guide!
Preview:
Don't miss out—today is the last day!
Hi, Today's your last chance to shop our exclusive gift guide. Don't miss the opportunity to find and order the perfect gifts. Hurry, before time runs out! [Shop Now] Warm wishes, The Team
Send this on the last day of your gift shopping campaign to encourage last-minute buying.
Wrapping Up: Final Gifts
Subject:
Still Need Gifts? Last Call!
Preview:
Grab your last-minute presents today.
Hey there, We're wrapping up our gift guide campaign soon. If you're still in need of last-minute gifts, now's the time to act. Secure those final presents before they're gone. [Shop Now] Best, The Team
Send 1-2 days before the end of the gift shopping period for final conversions.
Final Day Deals
Subject:
⏰ Last Call: Gift Guide Ending!
Preview:
Your chance to shop is nearly over.
Hi, Time's almost up! Our gift guide deals are ending, and this is your last opportunity to find incredible presents. Don't miss out on making your loved ones smile this season. [Get Gifts] All the best, The Team
Send hours before your gift campaign concludes to inspire immediate action.
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