Boxing Day Email Examples
Last updated: September 25, 2026
These Boxing Day email examples are ready-to-send templates for the week after Christmas, complete with subject lines, preview text and body copy. You'll find early access teasers for Christmas Eve, sale launch newsletters for the morning of December 26, last-chance reminders for Boxing Week, and thank-you notes that cover gift returns and exchanges.
Boxing Day Early Access Emails
Sent on Christmas Eve or Christmas Day to subscribers and past buyers, giving them first pick before the sale opens to everyone on the morning of December 26.
Christmas Day Early Access
Subject:
Skip the queue: Boxing Day starts tonight for you
Preview:
Subscribers get in at [time] on Christmas night, 12 hours before everyone else.
Hi [first name], Once the wrapping paper is cleared away, put your feet up and take first pick. Our Boxing Day sale opens to subscribers tonight at [time], a full 12 hours before the public launch. [discount] off almost everything Extra [discount] off [product category] with code [discount code] Free delivery when you spend [amount] or more Popular sizes go quickly, so this head start is yours to use. [Get First Pick] Merry Christmas, [Store name]
Send on Christmas Day in the late afternoon, when people are home and on their phones, with the early access link going live that evening.
Personal Wishlist Early Access
Subject:
Items on your wishlist are going on sale
Preview:
You get them at the Boxing Day price before the public sale starts at [time].
Hi [first name], Good news for your wishlist. [number] of the items you saved are part of our Boxing Day sale, and you can buy them now, before the doors open to everyone else: [wishlist product], now [sale price] [wishlist product], now [sale price] Wishlist prices are locked in for you until [date]. After that, they're first come, first served with everyone else. [Shop My Wishlist] Enjoy the holidays, [Store name]
Send on December 24 or 25 to customers whose saved wishlist items are included in the sale, and fill in each product slot automatically.
Set Your Alarm Teaser
Subject:
Set an alarm for [time] on the 26th
Preview:
That's when our Boxing Day doors open. Here's how to get in first.
Hi [first name], Before the holiday gets going, one date for your calendar: our Boxing Day sale goes live at [time] on December 26. To be first through the door: Sign in to your account tonight so checkout takes seconds Save your size in your profile Add anything you like to your wishlist, and it'll be flagged when prices drop We'll send one email when it's live, and nothing more until then. [Get Ready for Boxing Day] Have a lovely Christmas, [Store name]
Send on December 23 or Christmas Eve morning to your full list, before inboxes fill up with holiday messages and people log off.
Boxing Day Sale Announcement Emails
The launch newsletter that goes out when the sale opens on December 26. It needs a clear offer, a deadline and a reason to shop now rather than later in the week.
Doors Open Sale Launch
Subject:
Boxing Day sale: up to [discount] off, starting now
Preview:
Prices drop across the whole store until [date]. Popular sizes won't last.
Hi [first name], Boxing Day is here and our biggest sale of the season is live. Up to [discount] off across the store Extra [discount] off when you buy two or more Free returns until [date] We've restocked our most requested pieces for today, but once they're gone, we won't be getting more this season. [Shop the Boxing Day Sale] Happy Boxing Day, [Store name]
Send at 6 or 7 a.m. on December 26 to every subscriber, leaving out people who already ordered from the early access email.
Gift Card Bonus Offer
Subject:
Got a gift card for Christmas? Here's a bonus
Preview:
Use it on sale prices this week, and we'll add [amount] extra on top.
Hi [first name], If a [Store name] gift card turned up under the tree, this is the best week to use it. Everything in our Boxing Day sale is already reduced, and when you pay with a gift card before [date], we'll add an extra [amount] off your order. Just enter your gift card number at checkout, no code needed. Not sure what to get? Our most-reviewed products are a safe place to start. [Spend My Gift Card] Enjoy your gift, [Store name]
Send on December 26 or 27 to recipients of gift cards bought from your store, or to your full list if you can't segment by recipient.
Your Turn to Treat Yourself
Subject:
You shopped for everyone. Now it's your turn.
Preview:
Boxing Day prices on the things you didn't get round to buying for yourself.
Hi [first name], You spent December picking out gifts for other people. Today is for the things you quietly wanted for yourself. Our Boxing Day sale takes up to [discount] off, and these are the pieces people buy for themselves this week: [product name] [product name] [product name] And if Christmas brought a gift from us that didn't fit, exchanges are free until [date]. [Treat Yourself] Enjoy the day off, [Store name]
Send on the afternoon of December 26 to subscribers who haven't opened the morning launch email, as a second angle rather than a repeat.
Boxing Day Last Chance Emails
Reminders for the end of Boxing Day or Boxing Week, sent when stock is running low and the sale clock is close to zero, so late shoppers don't miss out.
Sale Extended to Boxing Week
Subject:
We've extended the sale until [date]
Preview:
Boxing Day turned into Boxing Week. Same prices, a few more days.
Hi [first name], If yesterday was all family, leftovers and board games, we understand. So we've kept the Boxing Day prices running until [date]. Stock is lower than it was on the 26th, but most items are still available in the core sizes. We'll take down the sale banner at midnight on [date], and prices go back to normal the next morning. [Shop Boxing Week] Happy holidays, [Store name]
Send on the morning of December 27 if you're extending the sale, to everyone who hasn't ordered since December 26.
Low Stock Final Call
Subject:
Almost gone: the last of the Boxing Day stock
Preview:
We're down to the final few in these. Once they sell, they won't be restocked.
Hi [first name], A quick stock update from our warehouse. These Boxing Day sale items are down to the last few: [product name], [number] left [product name], [number] left [product name], a handful left in [size or variant] When they're gone, they're gone for this season. We aren't reordering sale stock. [Grab the Last Few] Cheers, [Store name]
Send once any sale item falls below about 10 units, to customers who viewed that product during the sale but didn't buy it.
Final Hours of Boxing Week
Subject:
Final hours: Boxing Week prices end tonight
Preview:
Everything goes back to full price at midnight. Your cart is still saved.
Hi [first name], This is the last email about our Boxing Week sale, promise. At midnight tonight, [discount] off ends and everything returns to full price. If you've been waiting for payday or a gift card to come through, now is the time. Orders placed today still qualify for free returns until [date], so you can buy with plenty of room to change your mind. [Shop Before Midnight] See you in the new year, [Store name]
Send first thing on the last sale day, often December 31, to everyone who opened a sale email but didn't order.
Boxing Day Thank-You Emails
Post-sale emails that thank buyers, set expectations on holiday shipping delays and make gift returns easy, so new customers have a reason to come back in January.
Thanks and Shipping Update
Subject:
Thank you, and a note on shipping times
Preview:
Holiday carrier delays mean your order may take [number] extra days. Here's why.
Hi [first name], Thank you for your Boxing Day order. We're grateful you chose to spend part of your holiday with us. A quick heads-up: carriers are still catching up after Christmas, so deliveries are taking about [number] days longer than usual. Your order [order number] is packed and on schedule to ship by [date]. We'll send tracking as soon as it's moving. Questions? Just reply to this email. [Track My Order] Thanks again, [Store name]
Send within 24 hours of each Boxing Day order, in addition to the standard confirmation, whenever carrier delays are longer than normal.
Easy Gift Returns Guide
Subject:
Gift not quite right? Exchanges are on us
Preview:
Free exchanges on holiday orders until [date]. Forward this to whoever needs it.
Hi [first name], Every year a few of our products land under the tree in the wrong size. If that happened with a gift you bought, fixing it is easy, and you're welcome to forward this to the recipient. Exchanges and returns on holiday orders are free until [date] No receipt needed with the order number or gift note Refunds go back as store credit, so the gift stays a gift [Start an Exchange] Warmly, [Store name]
Send on December 27 to customers who placed gift orders in December, before recipients start searching for your returns policy on their own.
New Year Thank-You Note
Subject:
Thank you for a wonderful year
Preview:
A note from our team as the year wraps up, and what's coming in January.
Hi [first name], With the Boxing Day sale behind us and the year nearly done, we wanted to say a proper thank you. Whether you ordered once this year or every month, you helped keep our shop going. In January we're launching [new product or collection], and subscribers will see it first. Until then, here's [discount] off your next order with code [discount code], valid through [date]. [See What's Coming] Happy new year, [Store name]
Send between December 29 and 31 to everyone who ordered during the Boxing Day sale, with the code valid through mid-January to bridge the quiet weeks.
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