Winback Campaign Email Subject Lines
Last updated: January 4, 2026
These subject lines are designed to re-engage and win back previous customers.
Exclusive Offer Subject Lines
Use when providing a special deal to previous customers.
- Send after an inactive period of 30 days.
- Best for seasonal discount promotions.
- Ideal for announcing limited-time offers.
We've missed you! Enjoy 20% off 🌟
Come back for an exclusive deal! 🎉
Your special re-engagement offer is here! 💰
Welcome back! Enjoy this special discount.
Claim your exclusive offer before it's gone!
Curiosity-driven Subject Lines
Use to spark interest and intrigue among lapsed customers.
- Best for introducing new features or products.
- Use when announcing changes in service.
- Effective for surprising past buyers.
You won't believe what’s new! ✨
Guess what we’ve been up to? 👀
Something special awaits you inside!
Check out our latest updates!
Discover what you’ve been missing!
Reminder Subject Lines
Use to remind customers of their previous engagement.
- Ideal for sending after a specific lapse.
- Send before a loyalty point expiration.
- Works well for highlighting missed opportunities.
Your rewards are waiting! 🎁
Don't forget your loyalty points expire soon!
We'd love to see you back again!
You still have a deal waiting for you!
Just a reminder, we miss you!
Personalized Touch Subject Lines
Use to create a sense of connection with previous customers.
- Include their last purchase for relevance.
- Personalize for birthdays or anniversaries.
- Ideal for segmented audience retargeting.
Hey, remember your last order? 🎊
We remember you! Here’s something special.
Still thinking about that item? ❤️
We miss your favorite picks!
Your style is waiting for you to return!
Urgency-driven Subject Lines
Use to create a sense of urgency for lapsed customers.
- Best for deals ending soon.
- Send reminders for limited availability.
- Use with flash sales or countdowns.
Hurry! Your discount ends soon! ⏰
Last chance to claim your special offer! 🔥
Act fast! Limited stock available!
Only a few hours left to save!
This offer expires at midnight tonight!
Feedback and Survey Subject Lines
Use to gather feedback from previous customers.
- Ideal when customers have not engaged recently.
- Send after significant service changes.
- Use to improve customer experience.
We’d love your feedback! Share your thoughts.
Help us improve with your feedback! 🙏
Tell us how we can serve you better.
Your opinion matters! Let us know.
What do you think of us? We want to know!
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