Christmas Email Subject Lines
Last updated: October 4, 2026
These subject lines are perfect for capturing attention during the festive holiday season. The Christmas email subject lines below are grouped by approach: gift-focused, deals and discounts, celebratory announcements, reminders and follow-ups, curiosity and urgency, covering everything from the first gift ideas to the last days before Christmas. Emailing customers who do not celebrate Christmas, or planning sends from late November to New Year? The holiday email subject lines section covers the whole season.
Want the full emails? Christmas Email Examples
Urgency-driven subject lines
Use these to create time-sensitive excitement.
- Send when the promotion ends soon
- Best for last-minute shopping reminders
- Great for countdown to Christmas
Gift-focused subject lines
Highlight gift ideas for your audience.
- Use for gift guides and suggestions
- Ideal for promoting last-minute gifts
- Effective for personalized gift recommendations
Holiday Email Subject Lines
For the whole season and for customers who do not celebrate Christmas. For the full emails behind a gift guide send, see these holiday gift guide email examples.
- Say "holiday" rather than "Christmas" when your customers live in several countries or celebrate different holidays.
- Send the gift guide in late November, while customers are still making their lists.
- In the last week before delivery closes, put the order-by date in the subject line.
Discount and deal subject lines
Promote your holiday sales and discounts.
- Use for email campaigns featuring special discounts
- Effective during major shopping days
- Best for spotlighting seasonal offers
Celebratory announcement subject lines
Announce holiday events or promotions.
- Use for event invitations or announcements
- Great for community or company celebrations
- Ideal for highlighting special promotions
Reminder and follow-up subject lines
Gentle nudges for holiday shoppers.
- Send to remind customers of upcoming events
- Use for follow-ups on abandoned carts
- Perfect for last-minute reminders
Curiosity-based subject lines
Spark interest and intrigue among readers.
- Use to promote new holiday products
- Great for revealing unexpected offers
- Ideal for engaging subject lines