SendPulse Alternatives

Explore alternatives to SendPulse based on how teams actually work.

Last updated: December 31, 2025

How to Read This List

Teams exploring options beyond SendPulse typically face decisions around pricing structure, automation depth, or how the tool fits their specific workflow (creator-focused vs ecommerce vs general email).

The platforms below are ordered by use case similarity. Each section describes how teams actually work with the tool day to day — not just feature lists.

#1 Brevo

Brevo is used by teams that manage customer communications across email and SMS alongside a shared contact database. It commonly shows up in organizations that need both marketing campaigns and system-driven messages tied to customer activity.

Teams import and maintain contacts, organize them into lists or segments, and then run a mix of scheduled campaigns and trigger-based automations. Day to day, marketers draft and QA messages, while operations or product teams connect forms, ecommerce events, or APIs so customer actions update segments and start workflows.

Good Fit For

Teams sending weekly or monthly newsletters while also running automated onboarding, re-engagement, or post-purchase sequences
Organizations that need marketing email and transactional notifications coordinated from the same contact record and reporting view
Teams coordinating basic sales follow-up by assigning tasks and tracking contact activity alongside campaign execution

Considerations

Getting consistent segmentation and automation often requires careful data hygiene and agreement on how contacts, attributes, and lists are managed across teams
Some workflows depend on integrations or API-driven data updates, which can add implementation effort and ongoing monitoring

#2 ActiveCampaign

ActiveCampaign is typically used by marketing and sales teams that want to coordinate customer outreach and lead follow-up from one system. It is often adopted where email nurture, segmentation, and pipeline visibility need to stay connected to day-to-day execution.

Teams organize contacts, tag or segment them based on attributes and behavior, and run recurring campaigns alongside always-on automations. As contacts engage, automations can route leads, create tasks, update deal stages, and notify owners so marketing and sales work from a shared activity timeline.

Good Fit For

Teams running ongoing lead nurture sequences that need to adjust messaging based on opens, clicks, replies, or site actions
Organizations coordinating handoffs where marketing-qualified leads should trigger task assignments or deal stage updates for follow-up
Businesses managing a steady cadence of promotions and lifecycle messages while keeping contact data and outreach history in one place

Considerations

Building and maintaining automations, segmentation rules, and lifecycle logic can become a continuous operational task as programs grow
Keeping pipelines, task ownership, and marketing triggers aligned across teams often requires agreed-upon definitions and consistent data hygiene

#3 GetResponse

GetResponse is used by marketing teams and agencies that run recurring email campaigns and automated lead nurturing tied to sign-up forms and landing pages. It also fits teams that incorporate webinars or simple funnels into demand generation programs.

Teams typically organize contacts into lists, segments, and tags, then run a cadence of scheduled newsletters alongside always-on automation workflows triggered by actions like sign-ups, clicks, purchases, or site activity. Day to day, work involves building emails and landing pages, routing campaigns through internal approvals, and reviewing performance reports to refine targeting and timing.

Good Fit For

Teams running weekly or monthly newsletters that need an approval step before sends go out
Marketing programs capturing leads via landing pages and forms, then moving contacts through automated nurture sequences based on behavior
Organizations hosting live or on-demand webinars and following up with segmented email sequences for registrants and attendees

Considerations

Coordinating segmentation, tagging, and multiple automation paths can require ongoing upkeep to keep journeys consistent as campaigns change
Using the platform as a shared workspace for multiple stakeholders often depends on well-defined roles and permissions to avoid accidental edits or sends

#4 Mailchimp

Mailchimp is typically used by marketing teams that run email-led customer communication, often alongside basic CRM-style audience management. It tends to show up in organizations that want one place to plan, schedule, and measure recurring campaigns.

Teams import or sync contacts into an audience, organize them with tags or segments, then build campaigns on a regular cadence (weekly newsletters, promotions, product updates). Work often includes drafting content, scheduling sends, monitoring reports, and iterating based on engagement and revenue attribution, while longer-running automations handle onboarding, re-engagement, and cart follow-ups in the background.

Good Fit For

Teams running a steady newsletter cadence and occasional promotional bursts, with segmentation driven by signup source, interests, or engagement
Ecommerce marketers setting up welcome series and abandoned-checkout follow-ups, then reviewing performance after each campaign cycle
Marketing groups that coordinate messaging across touchpoints using a shared calendar and want reporting to guide what ships next

Considerations

Keeping data organized requires ongoing list hygiene and governance, especially when contacts are used across multiple segments or audiences
As automations and touchpoints expand, maintaining consistent tracking and avoiding overlapping messages can become an operational task of its own

#5 MailerLite

MailerLite is typically used by small teams that run email newsletters and lifecycle messaging without a dedicated marketing operations function. It often sits with a marketer, founder, or content lead who owns list growth and sends.

Teams collect subscribers via forms and landing pages, organize audiences into groups and fields, then run a mix of scheduled campaigns and always-on automations. Common cadence is weekly or monthly sends alongside triggered flows like welcomes, event follow-ups, and link-based branching.

Good Fit For

Teams sending weekly newsletters and occasional announcements while maintaining a simple, repeatable approval and send routine
Businesses using lead magnets or webinars and needing sign-up forms that feed directly into segmented onboarding sequences
Ecommerce teams running basic customer journeys such as abandoned cart reminders and post-purchase follow-ups tied to store activity

Considerations

As workflows grow to many segments, variations, and parallel automations, ongoing maintenance can become a regular operational task
Teams that require complex governance, deep cross-channel orchestration, or heavily customized data models may need additional systems and integration work

#6 Omnisend

Omnisend is typically used by ecommerce teams that run email-driven revenue programs tied closely to store and customer behavior data. It is often owned by lifecycle marketers or retention teams working alongside ecommerce and creative.

Teams connect their store to sync contacts, purchase history, and browsing activity, then run a mix of scheduled campaigns and always-on automations. Day to day, work centers on building segments, updating templates, adjusting triggers and message sequencing across channels, and checking campaign and automation reporting to iterate.

Good Fit For

Ecommerce teams running weekly promotions alongside always-on flows like welcome, cart recovery, post-purchase, and win-back
Brands that want messaging to react to shopping behavior such as product views, purchase recency, and average order value
Teams coordinating acquisition and list growth through on-site forms and then routing new signups into structured lifecycle messaging

Considerations

Workflows tend to assume ecommerce-style customer journeys, which can be less natural for organizations without transactional events
Running multiple channels in parallel can add operational overhead around cadence, consent management, and message coordination

#7 Aweber

Aweber is typically used by entrepreneurs and small teams that run email newsletters and subscriber follow-ups as a core channel. It often shows up in organizations where marketing work is owned by one person or a small group managing delivery and list hygiene.

Teams connect lead sources and ecommerce or website tools to feed subscribers into lists, then organize contacts with tags and segments for targeting. Day to day, work centers on drafting broadcasts, maintaining signup forms and integrations, and monitoring engagement to refine automations and follow-ups.

Good Fit For

Teams sending weekly or monthly newsletters and occasional promotions, with a repeatable draft-review-send cadence
Businesses capturing leads from forms, webinars, or social campaigns and routing them into welcome sequences for timely follow-up
Operators who rely on integrations to keep subscriber data in sync across scheduling, ecommerce, and site tools

Considerations

Automation is oriented toward common follow-up patterns, which can constrain teams that need complex branching and highly customized journeys
Some workflows depend on careful list, tag, and setup discipline, which can add overhead when multiple audiences or funnels are managed in parallel