#1 MailerLite
MailerLite is typically used by marketing teams and creators who run regular email newsletters and lifecycle messaging from one workspace. It often supports teams that also capture leads through forms or landing pages tied to email segments.
Teams collect subscribers via embedded forms, pop-ups, and landing pages, then organize contacts into groups and fields used for targeting. Day to day, they draft newsletters, schedule sends, and monitor engagement while maintaining always-on automations triggered by signups, clicks, form submissions, or purchases.
Good Fit For
- Teams publishing a weekly or monthly newsletter with a repeatable process for drafting, approvals, scheduling, and post-send reporting
- Organizations that capture leads through forms or landing pages and route new subscribers into welcome and nurture sequences
- Ecommerce teams running triggered messages such as abandoned cart reminders and post-purchase follow-ups tied to store activity
Considerations
- Workflow depth can be constrained for organizations that need highly customized data models, complex branching, or tightly governed multi-brand operations
- Teams may need additional process outside the tool for detailed creative review, campaign calendars, or cross-channel coordination beyond email and on-site capture