Mailerlite Alternatives

Mailchimp is commonly used by small and mid-sized marketing teams that run email-led campaigns and want subscriber management, scheduling, and automation in one place. It is often owned by a marketing generalist who also coordinates basic reporting and list hygiene.

Teams typically build or reuse an email layout, select an audience segment, and schedule sends around a weekly or monthly campaign calendar. Alongside one-off campaigns, they set up automated customer journeys (for example welcome, abandoned cart, and re-engagement) and review engagement and revenue attribution to adjust targeting and timing.

Brevo is typically used by teams that run email and SMS outreach alongside customer data management, often combining marketing sends with transactional messaging needs. It tends to fit organizations that want campaigns and contact activity tracked in one place.

Teams import and maintain a shared contact database, segment audiences, and coordinate sends on a recurring cadence (newsletters, promotions, lifecycle messages). Work often cycles between building messages, triggering automations from user events, monitoring deliverability, and reviewing engagement reports to adjust targeting.

ConvertKit is commonly used by creators and small marketing teams who run email newsletters and sell digital products or courses. It tends to fit teams that want subscriber management and automation to sit close to their content publishing workflow.

Teams typically collect subscribers through forms and landing pages, then organize people with tags and segments as interests change. Day to day work alternates between scheduled broadcasts and always-on sequences that trigger when someone opts in, clicks, or buys.

Campaign Monitor is typically used by marketing teams and agencies that run recurring email campaigns and lifecycle messages and need a structured way to build, schedule, and report on sends across multiple audiences or clients.

Teams import and maintain subscriber lists with custom fields, then build emails from templates and reuse approved layouts across campaigns. Day to day work revolves around drafting, reviewing, scheduling by time zone, segmenting by engagement, and monitoring real-time opens and clicks to adjust future sends.

ActiveCampaign is typically used by marketing and sales teams that want email campaigns, automated follow-up, and contact management to run from the same system. It often shows up in organizations where lead nurturing and deal progression need to stay connected.

Teams organize contacts with fields, tags, and behavioral data, then run ongoing automations that react to actions like opens, link clicks, site visits, or form fills. Day to day, marketers adjust segments and sequences while sales teams work deals in a pipeline, with tasks and stage moves driven by shared activity history.

GetResponse is used by marketing teams that run recurring email campaigns alongside lead capture and nurture programs. It is often adopted by teams that want one place to coordinate contacts, messaging sequences, and conversion-focused assets.

Teams typically build contact lists through forms and landing pages, then organize audiences with tags, custom fields, and behavior-based segments. Day to day, they alternate between scheduled newsletter sends and always-on automation workflows, reviewing engagement reports and adjusting journeys.

Moosend is typically used by marketing teams that run recurring email campaigns and lifecycle automations from a single workspace. It is often adopted where email, list management, and simple conversion assets like forms or landing pages are owned by the same team.

Teams import or sync contacts, organize audiences with tags and custom fields, then build newsletters and automated workflows tied to signups and user behavior. Work tends to follow a weekly campaign rhythm plus always-on automations, with performance checked in reporting to adjust segments, content, and timing.