HubSpot Email Marketing Alternatives

ActiveCampaign is commonly used by marketing and revenue teams that run email-centric customer journeys and want behavior-based follow-up to happen automatically. It is often adopted where contact data, campaign execution, and light sales tracking need to stay connected.

Teams typically organize contacts with fields, tags, and dynamic segments, then run a mix of one-off broadcasts and always-on automations. Day to day, they update triggers from form fills, site behavior, or purchases, monitor engagement, and adjust branching paths and timing as campaigns evolve.

Mailchimp is used by marketing teams that run recurring email newsletters and promotional sends, often tied to simple audience segmentation and campaign reporting. It is commonly adopted where teams want a central place to manage contacts, build emails, and coordinate sends.

Teams typically maintain an audience database, organize contacts with fields, tags, and segments, then build campaigns in an editor and schedule them on a weekly or monthly cadence. Day to day, work involves preparing content, testing variations, launching sends or automated journeys, and reviewing reports to adjust targeting and timing.

Brevo is typically used by marketing and customer teams that run recurring email campaigns and lifecycle messaging while keeping contact data, basic CRM activity, and conversations in one place.

Teams import or sync contacts, organize audiences with attributes and segments, then alternate between scheduled campaigns and always-on automations like onboarding, abandoned-cart, and post-purchase follow-ups. Day to day, they review deliverability and engagement results, adjust targeting and timing, and coordinate messaging across email and SMS around weekly or seasonal campaign calendars.

GetResponse is used by marketing teams that run email-led customer communication alongside lead capture and simple funnel operations. It typically supports teams that need to coordinate recurring newsletters, promotional sends, and automated follow-ups from one workspace.

Teams import contacts, organize audiences with tags and behavioral signals, and run a cadence of scheduled broadcasts plus triggered journeys. Day to day, they draft emails and landing pages, route campaigns for internal approval, launch sends, and review performance to adjust segments and next steps.

Campaign Monitor is used by marketing teams and agencies that run recurring email newsletters and scheduled campaigns, often with multiple audiences or client accounts. It tends to suit teams that plan, build, approve, and send emails on a regular cadence.

Teams typically organize subscriber data into lists and segments, build campaigns from shared templates, and route drafts through internal review before scheduling sends. Work often follows a weekly or monthly rhythm: prepare content, test links and rendering, send by time zone, then review engagement reports to adjust future sends or automations.

Constant Contact is commonly used by small organizations and local businesses that need a straightforward way to manage contact lists and run recurring email outreach. It often supports teams where one or two people own communications alongside other responsibilities.

Teams typically import or grow lists through signup forms, then segment contacts into groups for newsletters, announcements, and event or seasonal campaigns. Work centers on drafting emails in a drag-and-drop editor, scheduling sends, and reviewing engagement and deliverability results to adjust future cadence.

MailerLite is commonly used by small marketing teams, creators, and ecommerce operators who need to run newsletters and lifecycle emails without a heavy operations layer. It typically sits with the person responsible for list growth, campaigns, and basic automation.

Teams collect subscribers via embedded forms and landing pages, organize contacts into groups and fields, then run a cadence of one-off campaigns alongside triggered automations. Day to day work centers on building emails, setting entry triggers, monitoring reports, and adjusting segments based on engagement.