GetResponse Alternatives

ActiveCampaign is typically used by marketing and sales teams that run ongoing lifecycle messaging and want automation tied to contact behavior and sales follow-up. It often sits between campaign execution and day-to-day lead management.

Teams maintain a shared contact database, then build automations that trigger messages and internal actions when people subscribe, click, visit pages, or reach defined milestones. Marketing and sales coordinate through shared activity history, handoffs, and deal stages, revisiting flows as campaigns, products, or segments change.

Mailchimp is commonly used by small-to-mid-sized marketing teams that run recurring email programs and need a central place to manage contacts, segments, and campaign performance.

It often serves as the day-to-day workspace for newsletters, promotions, and lifecycle messaging tied to subscriber and customer activity.

Teams typically start by syncing or importing contacts, then organizing audiences with tags, groups, and segments used across campaigns. Work moves in cycles: draft and schedule a send, monitor results, and iterate on content and targeting. Alongside one-off campaigns, teams set up automated journeys like welcome series or abandoned-cart follow-ups triggered by signups or purchase behavior. Reporting and engagement data feed weekly or monthly reviews, and integrations or webhooks are used to keep customer data and internal notifications in sync.

Brevo is used by marketing and operations teams that need to run customer communications across email and SMS while keeping a shared contact database. It often shows up in organizations that want marketing sends, basic CRM activity, and transactional messaging coordinated in one place.

Teams typically import and segment contacts, build newsletters or announcements on a regular cadence, and review engagement metrics after each send to adjust targeting and content. Alongside one-off campaigns, they set up automated flows for events like sign-ups or cart abandonment, and coordinate handoffs by syncing contact updates and interaction history across marketing and sales tasks.

Campaign Monitor is typically used by marketing teams and agencies that run recurring email communications like newsletters, promotions, and lifecycle messages, often with brand stakeholders who need consistent layouts and approvals.

Teams import or sync contacts, segment audiences by attributes or engagement, and build campaigns from reusable templates. Work centers on drafting, testing, scheduling, and reviewing performance, with triggered journeys running in the background and iterated between sends.

MailerLite is used by teams that run email-led audience and customer communication, such as creators, ecommerce operators, and small marketing teams. It typically supports a mix of recurring newsletters and lifecycle messaging tied to signups and purchases.

Teams collect subscribers through forms and landing pages, organize them into groups and segments, and run a cadence of scheduled campaigns alongside always-on automations. Day to day work centers on drafting emails, setting triggers from behaviors, reviewing reports, and iterating on flows.

Omnisend is commonly used by ecommerce marketing teams and agencies that run lifecycle messaging tied to store behavior and order data. It tends to sit with the team responsible for retention, promotions, and customer re-engagement across owned channels.

Teams typically connect their store platform, sync customer and purchase events, then build recurring programs like welcome, cart recovery, browse recovery, post-purchase, and win-back. Day to day, marketers segment audiences, schedule promotional sends, adjust automation logic, and review campaign and workflow reporting to refine timing and messaging.

AWeber is commonly used by small organizations and solo operators running email newsletters, promotional sends, and basic follow-up sequences. It tends to fit teams that want one place to manage subscribers, sign-up capture, and recurring communications.

Teams collect subscribers via embedded forms or connected lead sources, then organize contacts into lists and segments for targeting. Work typically runs on a weekly or campaign cadence: draft an email, schedule or send a broadcast, monitor engagement, and adjust segments and follow-ups.