Win-back Email Examples
Last updated: January 5, 2026
Win-back emails are sent to re-engage inactive customers or subscribers. They are essential for rekindling interest and encouraging customers to reconnect with your brand.
Win-back introduction emails
Send these emails to re-engage customers who haven't interacted with your brand for a while. Ideal for those who have been inactive for 30-90 days.
We Miss You!
Subject:
We Miss You! Come Back ❤️
Preview:
It's been a while since we last saw you.
Hi there, We've noticed you haven't been around recently, and we just wanted to say we miss you! We've got some exciting updates and offers waiting just for you. [Revisit us today] Best, The Team
Send to customers who have been inactive for around 30 days.
Exclusive Offer for You
Subject:
Here's an Exclusive Offer 🎉
Preview:
A special deal to win you back.
Hello, It's been too long! To show how much we appreciate you, we're offering you an exclusive discount just for returning customers. Don't miss out on this special deal. [Claim Your Offer Now] Cheers, The Team
Use for customers who haven't engaged in 45-60 days.
Updates You’ll Love
Subject:
Exciting Updates Await 🚀
Preview:
We've got something new for you!
Hi there, We've made some exciting updates that we think you'll love. Re-engage with us to discover what's new and get access to exclusive content tailored just for you. [Check Out The Updates] Warm regards, The Team
Ideal for users who haven't interacted in 60-90 days.
Win-back main message emails
These emails aim to pull inactive customers back with compelling offers or updates. Send 1-2 weeks after the initial win-back attempt.
Special Reconnection Discount
Subject:
A Gift Just for You 🎁
Preview:
Reconnect with a special discount.
Hello, We want you back! Here's a special discount, crafted just for you. It's our way of saying how much we value having you with us. [Unlock Your Discount] Sincerely, The Team
Best for those who didn't respond to initial win-back emails.
New Arrivals Just for You
Subject:
Discover What's New 🔎
Preview:
Catch up with our latest arrivals.
Hi there, We've got new arrivals that could just be what you've been looking for! Dive back in and discover exclusive content and products tailored to your interests. [Explore New Arrivals] Best wishes, The Team
Target customers who ignored the first re-engagement email.
Personalized Recommendations
Subject:
Tailored Picks Just for You 🌟
Preview:
See what's recommended for you.
Hello, We've analyzed your past preferences and curated some recommendations just for you! Check them out and let us know what you think. [View Recommendations] Take care, The Team
Send to users who remain unresponsive after initial attempts.
Win-back reminder emails
Use these to gently remind inactive users of your previous offer. Send 3-5 days after the main message if there's no response.
Don't Miss Out!
Subject:
Don't Miss Your Exclusive Offer!
Preview:
Last chance to claim your discount.
Hi, This is just a friendly reminder! Your exclusive offer is still available, but it won’t last forever. Come back and enjoy these great benefits. [Activate Offer Now] Kind regards, The Team
Perfect for reminding users who didn’t take the first offer.
Limited Time Deal
Subject:
Limited Time Deal Just for You ⏰
Preview:
Hurry, the offer expires soon!
Hello, Hurry! Your special deal is about to expire soon. We don’t want you to miss out on the savings and opportunities waiting for you. [Get Your Deal] Warm regards, The Team
Send to inactive users 3-5 days after the main offer.
Your Discount Awaits
Subject:
Your Discount is Waiting 🛍️
Preview:
Grab it before it's too late.
Hi there, Your personal discount is still waiting, but only for a little while longer. We hope to see you back soon to take advantage of it. [Redeem Discount] Cheers, The Team
For users who need a nudge after initial reminders.
Win-back closing emails
Last attempt emails to rekindle lost engagement. Send 1-2 weeks after reminders if there's no response.
Final Call for Savings
Subject:
Final Call: Save Before It’s Gone!
Preview:
Last chance to join us again.
Hello, This is your final chance to save with us. Your exclusive offer will expire soon, and we would love to have you back. [Save Now] Sincerely, The Team
Best used as a last-ditch effort to re-engage.
Goodbye from Us?
Subject:
Goodbye from Us? Not Yet ❤️
Preview:
We'd hate to see you go for good.
Hi, We understand if you choose to move on, but we'd truly miss having you as part of our community. If you change your mind, there's still time to reconnect with us. [Reconnect Now] Warm regards, The Team
A heartfelt email for those who haven't responded at all.
Last Chance Offer
Subject:
Last Chance: Exclusive Offer Awaits
Preview:
Final opportunity to claim your perks.
Hello, This is it; your last chance to take on the exclusive offer we've held just for you. We sincerely hope to welcome you back. [Claim Your Offer] Best, The Team
Ideal for sending as the final email in the win-back series.
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