Welcome Email Examples

Hi [first name],
You're in. Here's the code you signed up for:
[discount code]: [discount] off anything in your first order, valid until [date]
Open this email on whichever device you'll shop from and tap the button below. It drops the code into your checkout for you, no copying or remembering required. One per customer, and it can't be combined with other offers.
Not sure where to start? Our pick for a first order is [product name], and [collection name] is where to look for gifts.
[Shop With My Code]
Happy browsing,
[Store name]

Hi [first name],
[Store name] started with a problem: [the problem you kept running into, in one sentence]. Nothing we tried solved it, so [founder name] [what they did about it, such as made the first batch in a spare room].
A few things haven't changed since:
We still [how you make or choose products, such as testing every batch by hand].
We only add a product after [your standard, such as using it ourselves for a month].
Our whole team is [number] people, and one of us reads every reply.
So, what brought you here? A one-line reply is plenty, and your answers shape what we add next.
[Read the Full Story]
Thanks for being here,
[founder name]
[Store name]

Hi [first name],
Your first newsletter goes out on [day]. Here's what we'll send and when:
Every [day]: new arrivals and restocks, a two-minute read
Once a month: [newsletter name], with [what it covers, such as care tips and behind-the-scenes notes]
Before each sale: early access, a day ahead of everyone else
Never: daily promotions, or your address shared with anyone
Want fewer emails? Switch to the monthly letter only, or pause us for 30 days, from your preferences page.
One small favor: move this email to your main inbox so the next ones find you.
[Choose What I Receive]
See you [day],
[Store name]

Hi there,

It seems like we haven’t seen you around in a bit. We’d love to help you get started and make the most of your membership. Feel free to reach out with any questions.

[Reach Out]

Thanks,
The Team

Hi there,

We're just checking in to see if there's anything you need help with. Our support team is ready to assist you with any questions or feedback you might have.

[Contact Support]

Cheers,
The Team

Hi there,

We wanted to let you know about some exciting updates and features that have been added recently. We’re eager to see you back and engaged with the latest offerings.

[See What's New]

Best,
The Team