Upsell Email Examples
Last updated: February 9, 2026
Upsell emails are sent to encourage customers to purchase an upgraded or premium version of a product they have shown interest in or already bought. They help businesses increase the average order value and improve customer engagement.
Upsell announcement emails
Send these emails to introduce the upsell options to your customers. Best sent 1-3 days after the initial purchase or interest.
Explore Premium Features
Subject:
Unlock Premium Features Today!
Preview:
See what you can gain with our premium upgrade.
Hi there, Did you know you can unlock more features with our premium version? Experience improved functionality and additional benefits tailored just for you. Don't miss out on this opportunity to enhance your experience! [Upgrade Now] Best, The Team
Send to customers 1-2 days after their initial purchase to introduce premium options.
Upgrade to Pro
Subject:
🎉 Upgrade to Pro and Save!
Preview:
Special offer on our Pro version just for you.
Hey, You've experienced the basics, now it's time to take it up a notch! Our Pro version offers exceptional features designed to make your journey even smoother. Take advantage of our special offer and see the difference today! [Upgrade Now] Cheers, The Team
Best sent 2-3 days after the customer's initial purchase or signup to encourage an upgrade.
Get More with Plus
Subject:
See the Benefits of Plus
Preview:
Discover what's waiting for you with Plus.
Hi there, Why settle for less when you can have more? Our Plus version provides you with advanced tools and exclusive content to enhance your experience. Check out what Plus has to offer and make the switch today! [Learn More] Warm regards, The Team
Send 1-3 days after initial contact to highlight the benefits of upgrading to Plus.
Main upsell emails
These are primary upsell emails sent to actively promote upgrades. Use them 3-7 days after the previous emails for better engagement.
Discover Advanced Features
Subject:
🔥 Don't Miss Out on Advanced Features!
Preview:
Enhance your experience with our advanced features.
Hello, You're just a step away from unlocking advanced features! Amplify your capabilities and enjoy exclusive perks with our enhanced offering. Don't wait any longer, elevate your experience! [Unlock Now] Sincerely, The Team
Send 3-5 days after the announcement email to reinforce the upsell message.
Boost Your Efficiency
Subject:
Maximize Your Efficiency with Pro!
Preview:
Upgrade for maximum efficiency and added value.
Hello, Why not boost your efficiency with our Pro version? It's equipped with tools designed to save you time and maximize your productivity. Get more done with less effort, check it out today! [See Pro Benefits] Thanks, The Team
Best sent 5-7 days after introducing customers to the upsell options to maintain momentum.
Experience the Upgrade
Subject:
Don't Miss Out on This Upgrade!
Preview:
Upgrade now for a superior experience.
Hi, The time to upgrade is now! Experience superior performance and greater flexibility with our upgraded version tailored to your needs. Seize this chance to make a meaningful difference! [Upgrade Now] Best, The Team
Send 3-6 days after the initial upsell email to push the upsell benefits actively.
Upsell reminder emails
These reminder emails are for customers who didn't respond to previous upsell messages. Send them 7-10 days after the main email series.
Still Time to Upgrade
Subject:
⏰ It's Not Too Late to Upgrade!
Preview:
Enjoy enhanced features with a quick upgrade.
Hello, Have you thought about upgrading yet? The enhanced features you need are just a click away! There's still time to take advantage of our offer. Don't let this opportunity slip by. [Upgrade Now] Best Regards, The Team
Send 7-9 days after the last email to remind customers who haven't upgraded yet.
Your Upgrade is Waiting
Subject:
Don't Miss Your Upgrade Opportunity
Preview:
We're holding your upgrade spot open.
Hi there, We've reserved an upgrade spot just for you! Enhance your capabilities with additional features and exclusive benefits. Take action now and elevate your experience at an amazing value. [Grab Your Upgrade] Warm regards, The Team
Best sent 8-10 days after the main upsell email to non-responders.
Final Chance for Upgrade Benefits
Subject:
Last Call: Upgrade Benefits Ending Soon
Preview:
Don't miss out on the benefits waiting for you.
Hi, This is your final chance to take advantage of our upgrade! Enjoy increased functionality and discover additional value today. Time is running out, so why wait? Make the leap to a better experience! [Upgrade Now] Best, The Team
Send 7-10 days after previous reminders as a last push for upgrade.
Closing upsell emails
These final emails create urgency for last-minute conversions. Send 2-4 days before the upsell offer expires.
Last Chance to Upgrade
Subject:
⚠️ Last Chance to Unlock Premium!
Preview:
The offer is ending soon. Upgrade now!
Hello, Time is almost up! Don't miss out on the chance to unlock premium features that can dramatically improve your experience. This offer won't be around for long. Upgrade today and enjoy the benefits! [Upgrade Now] Sincerely, The Team
Send 2-3 days before your upsell offer expires to create urgency.
Upgrade Before It's Gone
Subject:
Hurry! Last Few Days to Upgrade
Preview:
Upgrade offer is expiring soon. Act now!
Hi, The clock is ticking, and our upgrade offer is about to expire! Now's the time to enhance your experience with more features and advantages. Don't let this opportunity pass you by. Act now and secure your upgrade! [Upgrade Today] Best wishes, The Team
Best sent 3-4 days before the upsell deadline to encourage last-minute upgrades.
Final Reminder to Upgrade
Subject:
Final Reminder: Unlock Premium Now
Preview:
This is your last chance to upgrade!
Hi there, This is your final reminder! Your opportunity to upgrade and enjoy our premium features is about to end. Don't miss out on making your experience the best it can be. Upgrade now! [Upgrade Now] Warm regards, The Team
Send 1-2 days before the upsell offer expires to ensure maximum conversions.
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