Retail Email Examples
Last updated: February 6, 2026
Retail emails are essential for engaging with customers, driving foot traffic, and boosting sales. These emails can range from promotions and new arrivals to reminders and loyalty rewards.
Retail announcement emails
Use these emails to announce new collections or promotions. Send 3-5 days before the event or launch to build anticipation.
New Collection Preview
Subject:
🌟 Sneak Peek: New Arrivals
Preview:
Get a first look at our stunning new collection!
Hi there, We're thrilled to give you a first look at our new collection! These stunning pieces are perfect for the upcoming season. Be the first to see what's in store and plan your shopping list. We can't wait for you to discover your new favorites! [Explore Now] The Team
Send to your subscriber list 3 days before the new collection launch.
Upcoming Sale Alert
Subject:
Big Savings Coming Soon 🛍️
Preview:
Prepare for huge discounts on your favorite items.
Hey, Exciting news! A big sale is just around the corner. It's your chance to grab amazing deals on your favorite items. Stay tuned and mark your calendar - you won't want to miss out on these savings! [Mark the Date] The Team
Send 5 days before the sale starts to your entire mailing list.
VIP Early Access Invite
Subject:
Exclusive Access Just for You 🎉
Preview:
Get ready for early shopping before everyone else.
Hello, As a valued customer, we're giving you exclusive early access to our upcoming sale. Enjoy shopping before everyone else and find the best deals first. Log in with your account to start your early access shopping with us! [Start Shopping] The Team
Send to your VIP customers 2 days before the public sale.
Retail main campaign emails
These emails should promote your ongoing promotions and special offers. Send them at the start of your campaign.
Main Sale Launch
Subject:
Our Sale is Live! 🔥
Preview:
Shop great deals before they're gone!
Hi there, The wait is over - our big sale is live! Discover fantastic discounts on a wide range of products, but hurry because these deals won't last long. Don’t miss out on your chance to save big. Visit our store or shop online now! [Shop Now] The Team
Send as soon as your sale goes live to your entire subscriber base.
New Arrivals Feature
Subject:
Discover Fresh Finds Now!
Preview:
Check out our latest arrivals today.
Hello, Brighten your wardrobe with our newest arrivals! From chic dresses to everyday essentials, there's something for everyone. Explore the latest fashion that suits your style and elevate your look today! [Browse Now] The Team
Send at the start of the new collection availability.
Mid-Sale Promotion
Subject:
Extra Discount! Limited Time 🕒
Preview:
Enjoy an extra 10% off today only!
Hi, For a limited time, we are offering an additional 10% off on all sale items! Make the most of this opportunity to save even more on your favorite products. Hurry, this extra discount is available today only! [Save More Now] The Team
Send this during the middle of your sale event to boost engagement.
Retail reminder emails
Use these emails to nudge customers who haven't engaged. Send them midway through your promotion or campaign.
Mid-Sale Reminder
Subject:
Don't Miss Out on Savings!
Preview:
Our sale is still on – great deals await.
Hello, Just a quick reminder that our sale is still going strong! Don't miss your chance to grab incredible deals before it's too late. Visit us today and see what’s waiting for you! [Continue Shopping] The Team
Send this to subscribers who haven't engaged with the sale email halfway through the campaign.
Product Back in Stock
Subject:
It's Back! Get It Now 🛒
Preview:
Your favorite item is back in stock.
Hi, Good news! The product you've been waiting for is back in stock. Don't wait too long because it might sell out quickly again. Order now to make sure you get yours before it’s gone! [Shop Now] The Team
Send to your waiting list as soon as the product is restocked.
Abandoned Cart Reminder
Subject:
Your Cart is Waiting for You 😊
Preview:
Complete your purchase with just one click.
Hi, We noticed you left something in your cart. Complete your purchase now before your favorite items sell out. We've saved your cart for you, so it's just one click away! [View Cart] The Team
Best sent 12-24 hours after a customer abandons their shopping cart.
Retail closing emails
Send these emails 2-4 hours before your campaign ends to create urgency and drive last-minute conversions.
Final Sale Reminder
Subject:
Last Chance: Sale Ends Soon!
Preview:
Hurry, our sale ends in just a few hours!
Hi there, This is your last chance to enjoy massive savings. Our sale ends in just a few hours, so don't miss out! Visit us now and make the most of our closing offers! [Shop Final Deals] The Team
Send 3 hours before the sale ends to all non-buyers.
Loyalty Member Exclusive
Subject:
Exclusive Offer: Just for You 💌
Preview:
Thank you for being a loyal customer.
Hello, As a thank you for being a loyal member, we're offering you an exclusive final chance to shop with additional savings! Redeem your loyalty offer now before this opportunity is gone. [Access Your Offer] The Team
Send to loyalty program members 2 hours before the campaign closes.
Campaign Wrap-Up
Subject:
Thank You for Shopping!
Preview:
We appreciate your support and business.
Hi, A big thank you to everyone who joined our event! We hope you enjoyed shopping with us and found great deals. Stay tuned for upcoming promotions and new arrivals in the future! [See What's Next] The Team
Send immediately after the campaign concludes to all participants.
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