Re-engagement Email Examples
Last updated: January 5, 2026
Re-engagement emails are crucial for reactivating subscribers who have become inactive or disengaged. These emails aim to rekindle interest and remind customers of the value you offer.
Re-engagement Announcement Emails
Send these to inactive users at the start of your re-engagement campaign to grab their attention. Use 1-2 weeks after noticing inactivity.
We Miss You Email
Subject:
We Miss You! Come Back ❤️
Preview:
It's been a while, and we'd love to see you again.
Hi there, We've missed having you around! It's been a while since your last visit, and we want to check in. We've got some exciting updates and offers that you might love. Take a quick peek, and let us know what you think! [Explore Now] Cheers, The Team
Send to subscribers who haven't engaged in 30 days.
Special Offer for Returning Users
Subject:
Welcome Back! Special Offer Inside 🎉
Preview:
Come back and enjoy an exclusive offer just for you.
Hi there, Just for you, we're offering a special deal to welcome you back. It's our way of saying thanks for being part of our community. Check out your exclusive offer today! [Redeem Offer] Best, The Team
Send to users inactive for 30+ days with a special promo.
How Can We Help?
Subject:
Need Help? We're Here for You 🤔
Preview:
We noticed you've been away. Can we assist you?
Hi there, We noticed you've been away and wanted to see if there's anything we can help with. We're here to make your experience the best it can be. Let us know how we can support you today! [Contact Us] Warm regards, The Team
Send to users showing disengagement for the first time.
Re-engagement Main Emails
Use these to further engage inactive users who didn't respond to the initial email. Send 5-7 days after the announcement emails.
Product Update Email
Subject:
Check Out What's New! 🔥
Preview:
We've made some changes you'll love.
Hi there, We've got some exciting updates that we think you'll love! New features and improvements are now live, and they're waiting for you to explore. See what's new today! [Discover Updates] Thanks, The Team
Send to inactive users who didn't open the announcement email.
Exclusive Content Preview
Subject:
Be the First to Know! 🎁
Preview:
Exclusive content available only for select members.
Hi there, We've prepared something special just for our loyal members! Be among the first to access exclusive content tailored just for you. Don't miss out on this opportunity! [Access Now] Best wishes, The Team
Send to users unresponsive to the initial re-engagement effort.
Feature Highlight Email
Subject:
Discover New Features!
Preview:
Experience the latest enhancements today.
Hi there, We've been working hard to improve your experience with new features and enhancements. Take a moment to see what's new and let us know what you think. Explore now! [Learn More] Kind regards, The Team
Send to subscribers who haven't opened other re-engagement emails.
Re-engagement Reminder Emails
Follow up with users who remained inactive after main emails. Best sent 7-10 days after the main emails for gentle nudges.
Still There? Email
Subject:
We Haven't Heard From You 😔
Preview:
Are you still interested? We'd love to know.
Hi there, It's been a bit quiet, and we wanted to check in once more. We'd love to have you back and hear from you! Reach out today and let us know how we can help. [Contact Us] Warmly, The Team
Send to users inactive even after main re-engagement emails.
Last Call for Special Offer
Subject:
Final Reminder: Special Offer Awaits 🌟
Preview:
This is your last chance to claim your offer.
Hi there, This is a friendly reminder that your special offer is about to expire! Don't miss out on this exclusive opportunity we’ve crafted especially for you. Claim it now before it's gone! [Redeem Offer] Thank you, The Team
Send to users who haven't taken action on a previous special offer.
You're Invited to Feedback
Subject:
We Value Your Feedback 📬
Preview:
Let us know how we can improve your experience.
Hi there, We'd love to hear from you! Your feedback is crucial to us, and we'd appreciate any insights on how we can be better. Share your thoughts with us today! [Give Feedback] Sincerely, The Team
Send to inactive users inviting them to share feedback on disengagement.
Re-engagement Closing Emails
Wrap up the campaign with a final attempt to reconnect. Send 3-5 days after reminder emails to create urgency or bid farewell.
Final Goodbye Email
Subject:
Is This Goodbye? 😥
Preview:
We're sad to see you go. Let's stay connected.
Hi there, It's tough to say goodbye. If our service no longer fits, we're saddened to see you leave. If there's anything we can do, please let us know. Reach out anytime! [Contact Us] Goodbye, The Team
Send as a farewell to users after multiple failed re-engagement attempts.
Last Chance with Bonus
Subject:
Final Offer Just for You! 🎈
Preview:
Your last chance to claim an additional bonus!
Hi there, This is your last chance to enjoy an exclusive bonus, crafted just for you. We hope it rekindles your interest and brings back the excitement. Grab it while it lasts! [Get Bonus] Warm regards, The Team
Send a final bonus offer to entice users before marking them inactive.
Stay in Touch Email
Subject:
We'd Love to Stay in Touch 📨
Preview:
Even if you’re leaving, let's stay connected.
Hi there, Even if you're stepping away, we’d love to stay connected. Follow us on social media or join our newsletter to keep in touch with updates and offers. Stay connected! [Follow Us] Best, The Team
Send to users as a final attempt to maintain a relationship through other channels.
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