Product Launch Email Examples
Last updated: January 5, 2026
Product launch emails are crucial for introducing your new product to the market. These emails help create excitement, inform potential customers, and drive initial sales.
Product Launch Announcement Emails
Send these emails a few days before the launch to tease your audience and build anticipation.
Exciting Sneak Peek Email
Subject:
Something New is Coming Soon 🎉
Preview:
Get ready for an exciting new reveal!
Hi there, We have something special coming your way soon! Stay tuned for a sneak peek at our latest innovation designed just for you. This is your chance to be among the first to know. Stay excited and keep an eye on your inbox! [Learn More] The Team
Send to your email list 3-5 days before the product launch.
Early Bird Registration Email
Subject:
Be the First to Know! ⚡
Preview:
Early access just for you.
Hello, We're thrilled to announce something new and exclusive is on its way. Sign up now to get early access and be the first to experience this groundbreaking product. Join the waiting list today! [Register Now] Best, The Team
Use this to give eager customers a chance to register 2-3 days before the launch.
Save the Date Email
Subject:
Mark Your Calendar 📅
Preview:
Don't miss out on our big reveal!
Hey, Exciting news is coming soon! Mark your calendar for our big reveal. We're launching something new that's set to change the game. Trust us, you won't want to miss out. Save the date and stay tuned! [Add to Calendar] Cheers, The Team
Send this a week in advance to help your audience plan for the launch day.
Product Launch Main Emails
These emails should be sent on the day of the launch to make your audience aware that the product is now available.
Official Launch Announcement
Subject:
Launch Day: It's Here 🎉
Preview:
Our latest product is now live!
Hi there, The wait is over! We're excited to introduce our newest product, now available just for you. Explore the features and see how it can benefit you today. Don't wait any longer—check it out now! [Shop Now] Warm regards, The Team
Send to your entire list on the day the product launches.
Meet Our New Product Email
Subject:
Introducing Our Latest Innovation
Preview:
Discover our new release today!
Hello, It's official! Our latest innovation has arrived. Discover how this new product can transform your experience and provide solutions you’ve been seeking. Start exploring now and see for yourself! [Discover More] Best regards, The Team
Best for introducing the product's features and benefits on launch day.
Special Launch Offer Email
Subject:
Special Launch Day Offer 🎁
Preview:
Exclusive deal just for you.
Hi, To celebrate our launch, we’re offering an exclusive deal just for you. Get a special discount when you purchase our new product today. Don't miss this limited-time offer! Claim your offer now and enjoy! [Get Offer] Cheers, The Team
Send this on launch day to encourage immediate purchases with a special offer.
Product Launch Reminder Emails
These emails remind those who haven't engaged about the new product, and keep the buzz alive.
Friendly Launch Reminder
Subject:
Did You See Our New Product?
Preview:
Our latest release is here for you.
Hi there, Just a quick reminder about our newly launched product. It's making waves, and we’d love for you to be part of it. Check out what everyone is talking about. Take a closer look and explore! [Explore Now] Sincerely, The Team
Send 2-3 days after the launch to subscribers who haven't yet engaged.
Still Thinking About It Email
Subject:
Still Thinking? Here’s More Info
Preview:
Get more insights about our product.
Hello, Not sure about our latest product? We've got you covered. Here's some additional information and testimonials to help you make a decision. We're sure you'll love it! Find out more and join the community. [Learn More] Warm regards, The Team
Best sent to hesitant users needing more info, 3-5 days post-launch.
Exclusive Feature Spotlight
Subject:
Spotlight on Our New Features ✨
Preview:
See what makes us unique.
Hey, We wanted to highlight some of the standout features of our new product that you absolutely can't miss. Discover what sets us apart and makes this a must-have. Dive into the details now! [See Features] Cheers, The Team
Send to highlight unique features a few days after launch to re-engage interest.
Product Launch Closing Emails
Send these emails towards the end of your launch campaign to create a sense of urgency for any remaining offers.
Final Call for Launch Offer
Subject:
Last Chance for Launch Savings ⏰
Preview:
Don't miss out on our special offer.
Hi there, This is your final call to take advantage of our special launch offer. The deal ends soon, and we don’t want you to miss it. Now's the perfect time to act. Make your move before it's too late! [Act Now] Sincerely, The Team
Send at the end of your launch offer period to encourage last-minute conversions.
Thank You for Joining Us
Subject:
Thanks for Celebrating with Us 🎉
Preview:
Here's to new beginnings!
Hello, Thank you for being part of our exciting launch. Your support means everything to us as we continue to innovate. Stay tuned for more amazing updates and products yet to come. Keep an eye out for future surprises! [Stay Connected] With gratitude, The Team
Perfect for showing appreciation 1-2 days after the launch period ends.
Exclusive Insider Update
Subject:
A Special Note from Us
Preview:
Insights and reflections on the launch.
Hey, As our launch campaign wraps up, we wanted to share some insights and highlights with you. Thanks for being on this journey with us, and there's much more to come! Stay inspired and engaged. [Read More] Warm regards, The Team
Use this to wrap up the campaign with reflections a few days after closing.
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