Pre-launch Teaser Email Examples
Last updated: January 31, 2026
Pre-launch teaser emails are sent to build anticipation around an upcoming product or service. They entice the audience by offering sneak peeks, exclusive insights, and countdowns, fostering excitement and engagement before the official launch.
Pre-launch teaser announcement emails
Use these emails to generate buzz and curiosity a week before the official launch date.
Exclusive Sneak Peek Email
Subject:
🤫 A Sneak Peek Just for You!
Preview:
Get an exclusive look at what's coming.
Hi there, We’re thrilled to offer you an exclusive sneak peek at our upcoming product. Be the first to see what’s in store and get ready for something amazing. Stay tuned for more exciting updates! [Get a Sneak Peek] Cheers, The Team
Send to your email list 7 days before the launch to create initial interest.
Countdown Teaser Email
Subject:
3 Days to Go! ⏰
Preview:
The countdown to launch has begun.
Hello, The countdown to our much-awaited launch has begun, and it’s just 3 days away! Mark your calendar and get ready to experience something spectacular. We promise, it’ll be worth the wait. [Learn More] Best, The Team
Send 3 days before the launch date to keep excitement building.
Insider Access Teaser
Subject:
🔥 Hot Off the Press: Insider News
Hey, As a valued member of our community, we’re giving you insider access to some exciting news! You are among the first to know about our upcoming launch. Stay tuned and get ready for an exclusive reveal. [Stay in the Loop] Thanks, The Team
Best sent 5 days before the launch to give insiders a heads-up.
Pre-launch main message emails
These emails are key to revealing the main attractions of your upcoming launch. Send out 1-2 days before the launch day.
Main Features Reveal Email
Subject:
Discover Key Features of Our Latest Launch
Preview:
Unveiling what sets us apart.
Hi there, We're finally lifting the curtains on our exciting new product. Here’s an exclusive look at the key features that make our latest offering truly unique. Join us in the countdown and be ready to be amazed! [Discover Features] Best, The Team
Send this 2 days before launch to highlight main features and benefits.
Launch Event Invitation Email
Subject:
You're Invited to Our Launch Event 🎉
Preview:
Join us at the big reveal!
Hello, You’re cordially invited to our official launch event! Join us as we reveal our groundbreaking new product and celebrate this milestone together. We can’t wait to see you there! Save your spot now. [RSVP Here] Thanks, The Team
Send 1 day before the event to invite your audience to a live launch.
Behind-the-Scenes Video Email
Subject:
🎥 Go Behind the Scenes with Us
Preview:
See the passion behind the product.
Hey, We’re so excited to take you behind the curtains of our upcoming launch! Watch our special behind-the-scenes video and feel the passion and dedication that went into creating something incredible. [Watch Now] Warm regards, The Team
Send 1-2 days before launch to engage with a personal touch.
Pre-launch reminder or follow-up emails
These emails are designed to remind and re-engage those who haven't acted on your initial messages. Send the day before the launch.
Final Countdown Reminder Email
Subject:
Only 24 Hours Left! ⏰
Preview:
Tomorrow is the big day!
Hi there, The wait is almost over! We’re just 24 hours away from the launch of our latest product. Prepare yourself for an exciting reveal and stay tuned for something extraordinary. [Learn More] Cheers, The Team
Best sent the day before launch to create urgency and reinforce anticipation.
Last Minute RSVP Reminder
Subject:
Don't Miss Out: RSVP Now!
Preview:
Ensure your spot at the launch event.
Hello, This is your last chance to RSVP for our exclusive launch event tomorrow! Don’t miss out on being one of the first to see our exciting new product. Ensure your spot today. [RSVP Here] Thanks, The Team
Send to those who haven’t RSVP'd a day before the event.
Exclusive Offer Teaser Email
Subject:
A Special Treat Awaits You 🎁
Hey, We’ve prepared something special for our launch tomorrow! As a thank you for being part of our journey, we’re offering an exclusive deal only available at launch. Don’t miss out on this limited-time offer! [Claim Your Offer] Warm regards, The Team
Send to subscribers who haven't engaged, a day before the launch.
Pre-launch closing or final emails
Send these final emails to create a last-chance urgency 2-4 hours before the official launch.
Final Launch Countdown Email
Subject:
🚀 The Launch Is Just Hours Away!
Preview:
Get ready for something big.
Hi there, We’re just hours away from unveiling our incredible new product. The excitement is real, and we can’t wait to share it with you. Stay tuned and be among the first to experience innovation at its finest. [Join the Launch] Cheers, The Team
Send 2-4 hours before launch to amplify excitement just before the reveal.
Last Call for Event Participants
Subject:
Final Notice: Event Starting Soon! ⏰
Preview:
Join us live for the reveal!
Hello, This is your last call to join our launch event happening soon! Don’t miss out on discovering our latest product firsthand and celebrating this momentous occasion with us. Join us live! [Tune In Now] Thanks, The Team
Send this just before the event starts to capture last-minute attendees.
Exclusive Limited-Time Offer Email
Subject:
Launch Offer Ending Soon! 🔥
Preview:
It's now or never for this deal.
Hey, Our exclusive launch offer is about to go live, and it’s only available for a limited time. Don’t miss your chance to grab this deal before it’s gone. Act fast! [Take Advantage Now] Warm regards, The Team
Best sent 2 hours before the offer goes live to create urgency.
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