New Arrivals Email Examples
Last updated: February 13, 2026
New arrivals emails are perfect for keeping your audience informed about the latest products in your store. These emails generate excitement and encourage early purchases from loyal customers.
New Arrivals announcement emails
Send these emails to your audience 3-5 days before the new products hit the shelves. This builds anticipation and keeps your brand top of mind.
Exciting Collection Preview
Subject:
🎉 Sneak Peek: Upcoming New Arrivals!
Preview:
Get a glimpse of what’s coming soon.
Hi there, Great news! We’re excited to give you an exclusive sneak peek at our upcoming collection. These new arrivals are designed just for you. Stay tuned as they hit our stores soon, and be the first to get your hands on them. [Check It Out] Cheers, The Team
Send to your mailing list 3-5 days before the new arrivals are available.
VIP First Look Email
Subject:
đź‘€ Early Access for VIPs Only
Preview:
Your exclusive first look at new arrivals.
Hello, As one of our VIPs, you deserve the best, which is why we're giving you early access to our newest collection. Discover what’s new before anyone else. Take advantage of this exclusive look and plan your favorites. [View Collection] Best, The Team
Send to your VIP list 2 days before the general announcement.
Countdown to Launch
Subject:
⏰ Countdown: New Arrivals Dropping Soon
Preview:
The wait is almost over! Get ready.
Hey there, The countdown has begun! Our new collection is about to drop, and we couldn’t be more excited. Mark your calendar, because you won’t want to miss out. Stay tuned for the big reveal happening soon. [Get Ready] Warm regards, The Team
Send to your general audience 1 day before the new arrivals launch.
New Arrivals main message emails
These emails should be sent as soon as the new arrivals are available online or in-store. Encourage immediate action to capture keen buyers.
New Collection Just Landed
Subject:
🔥 Our New Arrivals Are Here!
Preview:
Shop the new collection now.
Hi there, We are thrilled to announce that our new collection has just landed! From trendy styles to classic favorites, we have something for everyone. Don’t wait—be among the first to explore the latest trends! [Shop New Arrivals] Best, The Team
Send on the day the new arrivals are officially available.
Launch Day Special
Subject:
🎉 Meet Our Latest Arrivals
Preview:
Explore the latest trends today.
Hello, Today’s the day! Our latest collection is now live. Check out the fresh arrivals that everyone’s been waiting for. Boost your wardrobe with these fabulous finds before they're gone. [Explore Now] Cheers, The Team
Send during launch day to excite your entire subscriber base.
Discover What's New
Subject:
🛍️ Discover the Freshest Styles
Preview:
New styles and trends just arrived.
Hi there, The wait is over! Our freshest styles have just arrived, bringing you this season's must-haves. Ready to make a statement? Dive into our new arrivals and find your next favorite piece. [See the Collection] Warmest regards, The Team
Send on the launch day to highlight the unique features of the new collection.
New Arrivals reminder emails
Use these emails to engage those who haven't shopped yet. Send them 3-5 days after the initial launch to remind and entice potential buyers.
Don't Miss Out on New Arrivals
Subject:
⏰ Still Fresh: Browse Our New Arrivals
Preview:
Limited stock! Hurry before they're gone.
Hey, Our new collection has been a hit, but there’s still time to grab your favorite pieces. With limited stock available, now’s the time to act. Don’t miss out on adding the latest trends to your wardrobe. [Shop Now] Sincerely, The Team
Send to subscribers who haven't purchased within 3 days after the launch.
Loving the Feedback!
Subject:
🌟 New Arrivals Are Winning Hearts
Preview:
Join the trend and start shopping!
Hello, Our new arrivals have been warmly received, and we’ve heard rave reviews! If you haven’t checked them out yet, now's the perfect time. Join the trend and find your next wardrobe favorite today. [Browse Now] Best wishes, The Team
Send to those who opened the initial announcement but haven't purchased yet.
Still Thinking? Shop Now!
Subject:
đź›’ Your Favorites Are Waiting!
Preview:
Discover our new arrivals before they sell out.
Hi, We've noticed you browsing our new arrivals. If you're still contemplating, why not dive back in and find something you love before it’s too late? With fresh trends waiting, this is your chance to secure your favorites. [Shop New Arrivals] Warm regards, The Team
Send 5 days after launch to those who visited the website but didn’t complete a purchase.
New Arrivals closing emails
Send these final call emails 2-3 days before the promotional period ends to create urgency and drive last-minute purchases.
Final Days to Shop New Arrivals
Subject:
⏳ Last Chance: New Arrivals Going Fast!
Preview:
Shop before they're gone for good.
Hello, Time is running out to grab your favorites from our new arrivals! Don’t miss your last chance to shop the latest trends before they disappear. Act now to ensure you don’t miss out. [Shop Now] Cheers, The Team
Send 2 days before the promotional period ends to those who haven’t purchased.
Ending Soon: New Arrivals
Subject:
🔥 Don't Miss the Latest Trends!
Preview:
New arrivals promo ending soon.
Hi there, This is your final reminder that our new arrivals won’t be around forever. Choose your favorites while they’re still available and add some fresh style to your life. Hurry, time's almost up! [Shop Before It's Too Late] Kindly, The Team
Send to all subscribers 3 days before the new arrivals special ends.
Last Call for New Styles
Subject:
đź”” Last Call: Fresh Styles Await
Preview:
Secure your picks before it’s too late.
Hi, We’re almost at the end of the road for this collection. It’s your last call to shop our new styles. Don’t let regret step in—snap up those pieces you’ve been eyeing. Seize the opportunity today! [Shop Final Selections] Warm regards, The Team
Send 3 days before the new arrivals promotion closes to create urgency.
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