Fashion Email Examples
Last updated: February 9, 2026
Fashion emails are crucial for engaging with customers, promoting new collections, and driving sales. They help build brand loyalty by keeping your audience informed and excited about your offerings.
Fashion collection preview emails
Send these emails to introduce your audience to upcoming collections. Timing is key, so aim for 3-5 days before the official launch.
Exclusive First Look Email
Subject:
👀 Get a Sneak Peek at Our New Collection
Preview:
You're the first to know about our latest styles!
Hi there, We’re excited to share an exclusive first look at our upcoming collection with you. It’s full of stunning designs and colors you'll love! Be the first to explore what’s new and stay ahead of the trends. [View Collection] The Team
Send to your VIP subscribers 3 days before the public launch.
Upcoming Collection Teaser
Subject:
New Fashion Arrivals Coming Soon!
Preview:
Get ready for our latest trends!
Hey, We’ve got something fresh in the works! Our new collection is dropping soon and we want you to be the first to see it. Stay tuned for fashion that elevates your wardrobe. [Discover More] The Team
Use for your general subscriber base 5 days before the launch.
Fashion Insider Alert
Subject:
🎉 Upcoming Fashion Line Revealed!
Preview:
Unlock the latest styles.
Hello, Big news! Our latest fashion line is almost here. As a valued member of our community, you’re getting first dibs on all the details. Don't miss the chance to be among the first to style these new pieces. [See What's Next] The Team
Best for style bloggers and influencers 4 days before launch.
Fashion campaign live emails
These emails announce the campaign going live. Aim to send these the moment your collection is available to maximize engagement.
Collection Launch Email
Subject:
🚀 Our New Collection is Here!
Preview:
Shop the latest styles now!
Hi there, The wait is over! Our much-anticipated collection has officially launched. We can't wait for you to explore the unique styles and find pieces that fit your personal taste. [Shop Now] The Team
Send immediately when your collection is live.
Launch Day Highlights
Subject:
Don't Miss Out – New Collection Live!
Preview:
Be among the first to shop.
Hey, Today’s the day! Our new collection is live, and we’re thrilled to share these beautiful pieces with you. From bold patterns to sleek silhouettes, there’s something for everyone. [Explore Now] The Team
Send within an hour of your collection launch.
Fashion Drop Alert
Subject:
🎈 New Styles Just Dropped!
Preview:
Catch the latest trends.
Hello, Our brand-new collection has just hit the shelves and it’s everything you’ve been waiting for! Update your wardrobe with fresh styles that make a statement. [Browse Collection] The Team
Best sent at the start of the launch day to increase traffic.
Fashion collection reminder emails
Send these to follow up with customers who haven’t interacted with your main campaign emails. Ideal timing is 1-3 days post-launch.
Don’t Miss Our New Styles
Subject:
Still Time to See Our Latest Collection!
Preview:
Explore before it's gone!
Hi there, In case you missed it, our new collection is live and getting rave reviews! Don’t miss the chance to grab your favorites before they’re gone. [Shop Today] The Team
Target subscribers who didn't open the launch email 1 day after launch.
Your Style Upgrade Awaits
Subject:
🛍️ New Fashion Picks for You
Preview:
Update your wardrobe today!
Hey, Our latest styles are waiting for you! Get your hands on the pieces we think you'll love. Act now and snag your favorites before they sell out. [See Collection] The Team
Send to your entire list 2 days after the initial launch.
Fashion Redux Email
Subject:
New Collection Still Available!
Preview:
Your favorites are here.
Hello, Have you seen our new collection yet? It’s getting a lot of attention and you don’t want to miss out. Unlock your fashion potential with our latest styles today. [Shop Now] The Team
Use for non-responders 3 days post-launch.
Fashion campaign closing emails
These emails are sent to create urgency as the campaign is about to end. Ideal timing is 2-8 hours before the collection or offer closes.
Last Chance to Shop
Subject:
⚡ Final Hours: Collection Closing Soon!
Preview:
Grab your favorites before they're gone.
Hi there, Time is running out to snag the best of our latest collection. This is your last chance to shop before it's gone. Don't wait – complete your wardrobe update today. [Shop Last Chance] The Team
Send in the final 4 hours of your campaign.
Final Countdown Email
Subject:
Only a Few Hours Left to Shop!
Preview:
Ending soon – don't miss it!
Hey, The clock is ticking! Our new collection is closing soon, and we don’t want you to miss out on these incredible styles. Hurry and visit our store before it's too late. [Shop Now] The Team
Best time is 8 hours before the collection ends.
Urgent: Last Call for New Styles
Subject:
🔔 Last Call: Collection Ending Soon!
Preview:
Your favorites are waiting!
Hello, This is it – your last chance to explore and purchase from our exciting new collection. Enhance your style with these must-have pieces before they're gone. [Shop Last Call] The Team
Send quickly, just 2 hours before the campaign wraps up.
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