Discount Announcement Email Examples
Last updated: January 5, 2026
Discount announcement emails are used to inform your audience about special pricing offers and promotions. These emails are vital in driving engagement and increasing conversions by communicating value.
Discount Announcement Kickoff
Send these emails 3-5 days before the discount starts to build anticipation and inform your audience about the upcoming sale.
Exclusive Early Bird Access
Subject:
🎉 Early Access: Upcoming Discount Inside!
Preview:
Unlock exclusive discounts before everyone else.
Hi there, Exciting news! As a valued customer, you're invited to access our exclusive discounts early. Be the first to enjoy incredible savings before they go live to the public. Don't miss out on this special opportunity to save. [Shop Early] Cheers, The Team
Send to your VIP customers 3-5 days before the discount goes live.
Sneak Peek Discount Preview
Subject:
👀 Sneak Peek: Upcoming Sale Details
Preview:
Get a glimpse of the discounts coming your way.
Hello, We're thrilled to give you a sneak peek of our upcoming discounts! Get ready to save big on your favorite items. Stay tuned for more details and be prepared to shop and save. [Find Out More] Best, The Team
Ideal for your subscriber list 3-5 days before the sale starts.
Countdown to Savings Day
Subject:
⏰ Countdown to Amazing Discounts!
Preview:
Mark your calendar for unbeatable savings.
Hey, The countdown is on! Our biggest discounts of the season are almost here. It's your chance to grab amazing deals on our top products. Prepare your cart and get ready. [Get Ready to Shop] Thank you, The Team
Send to your entire audience 2 days before the sale begins.
Main Discount Announcement
These emails should be sent as soon as the discount goes live to maximize visibility and encourage immediate purchases.
Discounts Now Live
Subject:
🔥 Discounts Are Live – Shop Now!
Preview:
Don't miss out on amazing limited-time deals.
Hi there, The wait is over! Our big discounts are now live, bringing you fantastic savings across all categories. Hurry, these deals won't last long. [Start Shopping] Happy saving, The Team
Send immediately as the discount period starts to all subscribers.
Limited Time Offer
Subject:
Act Fast: Discounts Won't Last!
Preview:
Shop now and enjoy limited-time savings.
Hello, Our exclusive discounts are now live! It's time to take advantage of incredible deals on products you're going to love. Remember, these offers are only available for a limited time. [Shop Now] Cheers, The Team
Use for your general mailing list when the sale starts.
Shop Our Exclusive Deals
Subject:
🎉 Exclusive Discount Just for You!
Preview:
Don't miss these exclusive member-only deals.
Hey there, As one of our favorite members, you have access to exclusive discounts that are too good to miss. Log in to see the savings you won't find anywhere else. Shop your favorites while they last! [Explore Deals] Warm regards, The Team
Send to loyal customers when the sale goes live to strengthen relationships.
Discount Reminder Emails
Use these emails to re-engage those who haven't purchased yet. Send 1-2 days after the sale starts.
Still Shopping? Discounts Await
Subject:
🛒 Still Thinking? Discounts Await
Preview:
Don't let these fantastic deals slip away.
Hi, We noticed you haven't yet taken advantage of our amazing discounts. There's still time to grab great deals on the products you love. Complete your purchase while discounts last. [Continue Shopping] Regards, The Team
Best sent 1 day after the discount period begins to non-purchasers.
Your Wishlist Awaits
Subject:
Wishlist Alert: Products on Sale!
Preview:
Items on your wishlist are now discounted.
Hi there, Exciting news! Items on your wishlist are now available at special discount prices. It's the perfect time to add them to your cart and enjoy fantastic savings. Shop now before they're gone. [See Your Wishlist] Take care, The Team
Use for subscribers who have shown interest but haven't purchased yet.
Reminder: Sale Ending Soon
Subject:
⏰ Reminder: Discounts Ending Soon!
Preview:
Time is running out to snag these deals.
Hello, A quick reminder that our incredible discounts are ending soon! Don't miss your chance to save on items you've been eyeing. Hurry and shop today! [Grab Your Deals] Best wishes, The Team
Send 1-2 days after the sale starts to remind non-purchasers.
Discount Closing Emails
Send these final emails 2-8 hours before the discount period ends to create urgency and drive last-minute buys.
Last Call for Discounts
Subject:
🔔 Final Call: Discounts Ending Soon!
Preview:
This is your last chance to shop and save.
Hi, This is it! Your last chance to take advantage of our incredible discounts. Offers end soon, so hurry and secure your savings now. Don't miss out. [Shop Final Deals] Thanks, The Team
Send within 8 hours of the sale ending to create urgency.
Final Discount Hours
Subject:
⏰ Only a Few Hours Left!
Preview:
Time is almost up to enjoy great savings.
Hello, Time is ticking! Only a few hours left to shop our amazing discounts. This is the perfect time to grab those deals before they're gone. Act fast and shop now. [Shop Last Chance] All the best, The Team
Best sent 2-4 hours before the discount period ends to capture final sales.
Don't Miss Out!
Subject:
🔥 Last-Minute Savings Alert!
Preview:
Final opportunity to grab your discount.
Hey, It's your final chance to enjoy our discounts! Don't let these savings slip away. Visit our store and get the best deals before they're gone for good. Shop now and save big. [Visit Store] Warm regards, The Team
Send 2 hours before the sale ends to engage last-minute shoppers.
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