Cross-sell Email Examples
Last updated: February 9, 2026
Cross-sell emails are sent to customers to encourage them to purchase complementary products or services. These emails help increase the average order value by suggesting relevant additions to their existing purchases.
Cross-sell announcement emails
Send these emails shortly after a purchase is made to introduce customers to related products. Aim to send within 24-48 hours of the original purchase.
Related Products Suggestion
Subject:
Complete Your Purchase 🛒
Preview:
Check out these items that go perfectly with your order!
Hi there, Thanks for your recent purchase! We thought you might be interested in some items that pair perfectly with what you've bought. Take a look at these recommendations and enhance your experience. [Shop Now] Best regards, The Team
Send 24 hours after a customer completes a purchase.
Enhance Your Experience
Subject:
Enhance Your Recent Purchase
Preview:
Discover products that complement your recent buy.
Hello, We're thrilled you chose us! We've curated a selection of products that pair perfectly with your recent purchase. Add these to your order for the ideal setup. [Discover More] Thanks, The Team
Send 48 hours after a purchase to upsell related products.
Perfect Match Products
Subject:
These Products Are a Perfect Match 🎯
Preview:
Pair your recent purchase with these must-haves.
Hey, Your purchase is just the beginning! Check out these items that are a perfect match for your recent purchase. Enhance your experience with just a few clicks. [See Recommendations] Cheers, The Team
Best sent 48 hours after a customer purchase.
Cross-sell main offers
Use these emails to emphasize the benefits of related products. Send during key moments like new product launches or seasonal promotions to capture attention.
Special Pairing Offers
Subject:
Exclusive Pairing Offers Inside 🎉
Preview:
Maximize your purchase with these exclusive deals.
Hi there, Our exclusive offers make it easy to get more from your purchase. Explore these special pairings available for a limited time, and experience even more value. [Explore Offers] All the best, The Team
Send during product launch or a special promotion.
Bundle Up for Savings
Subject:
Bundle and Save on Your Favorites
Preview:
Unlock savings by bundling with your recent buy.
Hello, Want to save more on your recent purchase? Bundle your favorites together for an unbeatable deal. Don’t miss out on the chance to maximize your savings! [Shop Bundles] Cheers, The Team
Ideal for seasonal promotions or special sales events.
Complementary Product Specials
Subject:
Don't Miss These Complementary Product Specials
Preview:
Elevate your experience with these add-ons.
Hey, We've identified some must-have complementary products to enhance your recent purchase. Explore these special selections and elevate your experience today. [See Specials] Best, The Team
Perfect during special sales seasons to increase engagement.
Cross-sell reminder emails
Send these to customers who haven't yet purchased the cross-sell items. Use gentle reminders 3-5 days after the main offer to keep products top-of-mind.
Still Available for You
Subject:
Still Thinking About These? 🔄
Preview:
Your perfect product pairings are still available.
Hi there, We noticed you haven’t explored your complementary product suggestions. They're still available and waiting for you to discover. Enhance your recent purchase today. [View Products] Regards, The Team
Send 3 days after original cross-sell email if no purchase was made.
Friendly Reminder: Enhance Your Order
Subject:
Enhance Your Order Today
Preview:
Don't miss out on these additional items.
Hello, Just a reminder about the fantastic products that complement your recent purchase. These items can enhance your experience in incredible ways. Take another look! [Browse Now] Warm regards, The Team
Best sent 5 days after the main cross-sell offer to deepen customer engagement.
Last Chance for Add-ons
Subject:
Last Chance to Get These Add-ons 🕒
Preview:
Hurry! Complete your purchase with these items.
Hey, Time is running out! Don’t miss your last chance to grab these add-ons for your recent purchase. Ensure you have everything you need and more by checking them out now. [Check It Out] Best wishes, The Team
Send 3-5 days after main offer to remind customers of related products.
Cross-sell closing emails
These are the final nudges to encourage customers to make a decision. Send 1-2 days before the offer ends to create urgency.
Final Call for Discounts
Subject:
Final Call: Exclusive Offers Ending Soon
Preview:
Last chance to complement your purchase with discounts.
Hi there, This is your final call to take advantage of our exclusive offers on complementary products. The discounts are ending soon, so don't miss out on these incredible deals! [Claim Your Offer] Thanks, The Team
Send 1 day before the offer expiration to create urgency.
Last Day for Bundles
Subject:
Last Day for Bundle Savings 💰
Preview:
Hurry! Bundle savings end today.
Hello, Today is the last day to benefit from our bundle savings. Add value to your purchase by grabbing these deals before they’re gone. Act now to secure your savings. [Secure Savings] Take care, The Team
Send on the last day of the offer period to drive final conversions.
Closing Soon: Complementary Deals
Subject:
Closing Soon: Complementary Product Deals
Preview:
Don't miss these closing deals!
Hey, Our complementary product deals are closing soon. Enhance your recent purchase and ensure maximum satisfaction by taking advantage of these special offers before they go away. [Shop Now] Thanks, The Team
Send 2 days before the end of the sales period to ensure last-minute engagement.
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