Black Friday Email Examples
Last updated: January 5, 2026
Black Friday emails are crucial for driving customer engagement and maximizing sales during one of the biggest shopping events of the year. These emails should be strategically timed to build anticipation, communicate promotions, and drive urgency.
Black Friday Early Access Emails
Use these emails to warm up your audience and give exclusive access to VIP customers 1-5 days before the sale starts.
VIP Early Access Email
Subject:
🎉 Exclusive Access Starts Now!
Preview:
Your exclusive Black Friday access is here!
Hi there, Exciting news! As one of our valued customers, you’re getting exclusive early access to our Black Friday deals before anyone else. Start shopping now and enjoy unbeatable savings on your favorite items. Don’t miss out on these amazing offers! [Shop Now] Cheers, The Team
Send to VIP list 24-48 hours before the public sale starts.
Sneak Peek Sale Preview
Subject:
👀 Take a Sneak Peek at Black Friday Deals
Preview:
Preview our amazing Black Friday deals now.
Hey there, Get ready for Black Friday! We’re giving you a sneak peek at some of the amazing deals coming your way. From electronics to fashion, there’s something for everyone. Start planning your shopping spree and be the first to know. [See Preview] Best, The Team
Send 3-5 days before Black Friday to entice early interest.
Countdown to Black Friday
Subject:
🔥 Countdown Begins: Are You Ready?
Preview:
Only a few days left until Black Friday!
Hello, The countdown to Black Friday has officially begun! Get your wish lists ready and brace yourself for incredible discounts on must-have items. Stay tuned and prepare to shop till you drop. [Get Ready] Sincerely, The Team
Use this 1-3 days prior to Black Friday to build anticipation.
Black Friday Main Event Emails
Send these emails when the sale officially kicks off to inform your audience that deals are now live.
Black Friday Sale Launch
Subject:
🔥 Our Black Friday Sale is Live!
Preview:
Shop now for limited-time deals.
Hi, It’s here! Our highly anticipated Black Friday sale is officially live, and you won’t believe the incredible deals we have in store for you. Whether you’re shopping for gifts or treating yourself, now’s the time to buy. Don’t wait—start shopping and save big. [Shop Now] Thanks, The Team
Send at midnight when the Black Friday sale starts to engage early shoppers.
Top Picks this Black Friday
Subject:
Discover Our Best Black Friday Deals
Preview:
Handpicked deals just for you.
Hello, We’ve curated a special selection of Black Friday deals just for you. From top gadgets to trending fashion, find everything you need at unbeatable prices. Check out our handpicked favorites and hurry while stocks last! [Explore Now] Warm regards, The Team
Send during the first day of the sale, showcasing popular items.
Member-Only Black Friday Deals
Subject:
✨ Exclusive Deals for Members Only
Preview:
Special Black Friday deals exclusively for members.
Hi there, Because you’re a member, you’re entitled to extra special Black Friday deals that aren’t available to the general public. Enjoy deeper discounts on selected items and get the first pick. Don’t miss these exclusive offers! [Shop Exclusives] All the best, The Team
Send on Black Friday day to loyalty program members with exclusive discounts.
Black Friday Reminder Emails
Re-engage those who haven't shopped with a reminder during the Black Friday event to boost conversions.
Still Time to Shop Email
Subject:
⏰ Deals Are Still Available!
Preview:
Don’t miss out on Black Friday savings.
Hi, Just a reminder that our Black Friday deals are still running, but they won’t last forever. There’s still time to grab those must-have items at a fraction of the price. What are you waiting for? [Shop Now] Best, The Team
Send midday on Black Friday to those who haven't engaged yet.
Extended Black Friday Deals
Subject:
🎁 Surprise! Deals Extended!
Preview:
Extra shopping time just for you.
Hey, Due to popular demand, we’re extending our Black Friday deals! This means you get more time to shop your favorite products at amazing prices. Hurry, this extension won’t last long! [Shop Extended Deals] Cheers, The Team
Send late afternoon on Black Friday to offer more shopping time.
Gentle Shopping Reminder
Subject:
🛍 Reminder: Black Friday Ending Soon
Preview:
Last chance to enjoy Black Friday deals.
Hello, Time is running out, and we don't want you to miss our Black Friday savings! There’s still time to indulge in amazing deals before they vanish. Come back and shop today! [Return Now] Warm wishes, The Team
Best sent in the late evening to encourage last-minute purchases.
Black Friday Closing Emails
Send these 2-8 hours before the sale ends to create urgency and drive last-minute conversions.
Last Chance Black Friday Email
Subject:
🔔 Final Call: Black Friday Ending Soon!
Preview:
Last few hours to grab amazing deals.
Hi there, This is it—the final hours of our Black Friday sale! If you’ve been holding out, now’s the time to make your move and secure those fantastic deals. Don’t let these savings slip away! [Shop Final Hours] Thank you, The Team
Send 2-4 hours before the end of the Black Friday sale.
Black Friday Farewell Email
Subject:
🎉 Thanks for Shopping with Us!
Preview:
We hope you enjoyed our Black Friday sale!
Hello, Thank you for being part of our Black Friday shopping event! We appreciate your support and hope you found everything you were looking for—and more. Stay tuned for more great offers coming soon! [Stay Updated] Gratefully, The Team
Send immediately after the sale ends to thank participants.
Final Hour Shopping Alert
Subject:
⏰ Last Hour to Save Big!
Preview:
Push the clock and nab those deals.
Hey, Time is ticking away! Just one hour remains in our Black Friday sale, and we’re counting on you to grab these deals before they disappear. Ready, set, shop! [Shop Last Hour] Best regards, The Team
Send exactly 1 hour before the sale ends to create urgency.
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