Black Friday Email Examples
Last updated: October 4, 2026
Black Friday emails are crucial for driving customer engagement and maximizing sales during one of the biggest shopping events of the year. These emails should be strategically timed to build anticipation, communicate promotions, and drive urgency.
Need subject lines too? Black Friday Email Subject Lines
Black Friday Early Access Emails
Use these emails to warm up your audience and give exclusive access to VIP customers 1-5 days before the sale starts.
VIP Early Access Email
Hi there, Exciting news! As one of our valued customers, you’re getting exclusive early access to our Black Friday deals before anyone else. Start shopping now and enjoy unbeatable savings on your favorite items. Don’t miss out on these amazing offers! [Shop Now] Cheers, The Team
Sneak Peek Sale Preview
Hey there, Get ready for Black Friday! We’re giving you a sneak peek at some of the amazing deals coming your way. From electronics to fashion, there’s something for everyone. Start planning your shopping spree and be the first to know. [See Preview] Best, The Team
Countdown to Black Friday
Hello, The countdown to Black Friday has officially begun! Get your wish lists ready and brace yourself for incredible discounts on must-have items. Stay tuned and prepare to shop till you drop. [Get Ready] Sincerely, The Team
Black Friday Main Event Emails
Send these emails when the sale officially kicks off to inform your audience that deals are now live.
Black Friday Sale Launch
Hi, It’s here! Our highly anticipated Black Friday sale is officially live, and you won’t believe the incredible deals we have in store for you. Whether you’re shopping for gifts or treating yourself, now’s the time to buy. Don’t wait—start shopping and save big. [Shop Now] Thanks, The Team
Top Picks this Black Friday
Hello, We’ve curated a special selection of Black Friday deals just for you. From top gadgets to trending fashion, find everything you need at unbeatable prices. Check out our handpicked favorites and hurry while stocks last! [Explore Now] Warm regards, The Team
Member-Only Black Friday Deals
Hi there, Because you’re a member, you’re entitled to extra special Black Friday deals that aren’t available to the general public. Enjoy deeper discounts on selected items and get the first pick. Don’t miss these exclusive offers! [Shop Exclusives] All the best, The Team
Black Friday VIP and Cart Emails
Targeted emails that run alongside your main Black Friday campaign: a head start for your most loyal buyers, a faster cart reminder while sale prices last, and a post-order note on shipping times.
Early Access for Best Customers
Hi [first name], [number] orders since [date]. We noticed, and we'd like to thank you properly: you shop Black Friday before anyone else. The public sale begins Friday at [time]. Your private link is live now, with the same [discount] off plus a free [gift item] tucked into every order. If [product name] is on your list, this is the moment: we've set aside [number] for the sale and won't restock before [date]. The link is tied to this email address, so please keep it between us. [Shop Before Everyone Else] Thanks for all [number] of them, [Store name]
Black Friday Cart Reminder
Hi [first name], You were one click away from [product name], and it's still [discount] off. Before you decide, three quick facts: Sale price: [sale price] until Sunday at midnight, then back to [price]. Stock: items in carts aren't reserved during the sale, and the next restock isn't until [date]. Shipping: order today and it leaves our warehouse by [date]. [Finish My Order] Happy shopping, [Store name]
Order Thank-You With Ship Dates
Hi [first name], Your Black Friday order is in, and we're grateful. It's our busiest weekend of the year, so here's exactly what happens next: By [date]: we pack order [order number] and hand it to [carrier] The same day: your tracking link arrives by email [date] to [date]: expected delivery with standard shipping Buying gifts? Black Friday orders can be returned until [date], so there's time to swap after the holidays. If the shipping address needs changing, reply to this email today. Once the label prints, we can't redirect the parcel. [Manage My Order] Happy Black Friday, [Store name]
Black Friday Reminder Emails
Re-engage those who haven't shopped with a reminder during the Black Friday event to boost conversions.
Still Time to Shop Email
Hi, Just a reminder that our Black Friday deals are still running, but they won’t last forever. There’s still time to grab those must-have items at a fraction of the price. What are you waiting for? [Shop Now] Best, The Team
Extended Black Friday Deals
Hey, Due to popular demand, we’re extending our Black Friday deals! This means you get more time to shop your favorite products at amazing prices. Hurry, this extension won’t last long! [Shop Extended Deals] Cheers, The Team
Gentle Shopping Reminder
Hello, Time is running out, and we don't want you to miss our Black Friday savings! There’s still time to indulge in amazing deals before they vanish. Come back and shop today! [Return Now] Warm wishes, The Team
Black Friday Closing Emails
Send these 2-8 hours before the sale ends to create urgency and drive last-minute conversions.
Last Chance Black Friday Email
Hi there, This is it—the final hours of our Black Friday sale! If you’ve been holding out, now’s the time to make your move and secure those fantastic deals. Don’t let these savings slip away! [Shop Final Hours] Thank you, The Team
Black Friday Farewell Email
Hello, Thank you for being part of our Black Friday shopping event! We appreciate your support and hope you found everything you were looking for—and more. Stay tuned for more great offers coming soon! [Stay Updated] Gratefully, The Team
Final Hour Shopping Alert
Hey, Time is ticking away! Just one hour remains in our Black Friday sale, and we’re counting on you to grab these deals before they disappear. Ready, set, shop! [Shop Last Hour] Best regards, The Team
Black Friday Email Timeline
The week before: tease the date and the offer, and invite subscribers to join an early access list. Wednesday or Thursday: early access opens for that list and your best customers. Black Friday: the launch as the sale opens, a bestseller or low-stock update at midday, and a resend to non-openers at 7 p.m. Saturday: a gift guide by budget. Sunday: the last day at Black Friday prices. Cyber Monday: a separate offer that closes at midnight. All weekend, send cart reminders after 30 to 60 minutes.