Beauty Email Examples
Last updated: February 9, 2026
Beauty emails are designed to engage and inform customers about new products, promotions, and tips within the beauty industry. These emails are crucial for maintaining brand loyalty and driving sales.
Beauty product announcement emails
Send these emails to introduce new beauty products or collections. Best sent 1-3 days before the official launch.
Exclusive Sneak Peek 🎨
Subject:
Get a First Look at Our New Collection!
Preview:
Discover beauty before anyone else...
Hi there, We're thrilled to give you an exclusive sneak peek at our upcoming beauty collection. Packed with vibrant colors and innovative formulas, this launch is designed to refresh your look. Be the first to explore new shades and textures. Stay tuned for more details coming soon! [Discover More] The Beauty Team
Send to loyal customers 1-3 days before the product launch for a sense of exclusivity.
Coming Soon: New Essentials
Subject:
Something Beautiful is on the Horizon
Preview:
New beauty essentials are coming soon...
Hello, Get ready for a wave of beauty essentials that will transform your routine. Our new products are crafted with you in mind, bringing out the best in your natural beauty. Mark your calendar and prepare to upgrade your beauty toolkit. More exciting details coming your way! [Learn More] Cheers, The Beauty Team
Use for your mailing list a week before the launch to build anticipation.
Launch Alert: Save the Date
Subject:
📅 New Beauty Launch Date Announced!
Preview:
Don't miss our exciting new launch...
Hi there, We're counting down the days to an exciting new launch. Packed with innovative formulas, our latest collection hits the shelves soon. Be sure to mark your calendars! Join us as we unveil products that enhance and empower. [Save the Date] Best, The Beauty Team
Send 3-5 days before the official launch to all subscribers to create anticipation.
Main beauty promotion emails
These emails are sent when the products are officially available. Send on launch day to your entire list.
Beauty Launch Day 🎉
Subject:
The Wait is Over! New Beauty is Here
Preview:
Discover our latest beauty innovations...
Hey, The moment you've been waiting for is here! Our fabulous new beauty products have officially launched. Immerse yourself in colors and textures that will elevate your daily routine. Don't miss out on the opportunity to be among the first to try them. [Shop New Arrivals] Love, The Beauty Team
Send on the product launch day to excite and drive immediate interest.
Shop Our New Collection Now
Subject:
Introducing Our Latest Beauty Line
Preview:
Explore our newest beauty collection today...
Hello, Experience beauty like never before with our brand-new collection. Curated for beauty lovers like you, these products blend timeless elegance with modern flair. Be the first to experience these must-haves. [Browse Now] Warm regards, The Beauty Team
Use this email on launch day to encourage early purchases.
Limited Edition Alert
Subject:
🛍️ Limited Edition Beauty Available Now
Preview:
Don't miss our limited edition beauty items...
Hi there, Exciting news! Our limited edition beauty items are now available. These exclusive products won't last long, so make sure you grab your favorites before they're gone. Shop now to redefine your beauty routine. [Get Yours Today] Best wishes, The Beauty Team
Send on launch day to highlight limited edition items and encourage urgency.
Beauty reminder / follow-up emails
Use these emails to remind those who haven't engaged with the launch. Best sent 2-3 days after launch day.
Did You Miss Our Launch?
Subject:
Catch Up on Our Latest Beauty Trend!
Preview:
Here's what you missed in our new release...
Hello there, We noticed you haven't checked out our latest beauty launch yet. Our new products are designed to enhance your natural beauty with innovative formulas. Don't miss the chance to experience what's new and trending. [Explore Now] Sincerely, The Beauty Team
Send to subscribers who didn't open or engage with the launch day email.
Still Time to Discover New Beauty
Subject:
✨ Explore Our New Collection Today
Preview:
It's not too late to explore our new beauty...
Hey, There's still time to experience our latest beauty collection. Each product has been carefully crafted to bring out the best in your beauty routine. Visit us today and transform your look with our new arrivals. [Visit Now] Warm regards, The Beauty Team
Send to your primary list 2-3 days after the launch to capture late shoppers.
Rediscover Our New Arrivals
Subject:
Beauty Awaits: Discover It Again
Preview:
Revisit our exciting new products...
Hi, Our new beauty arrivals are waiting for you! If you haven't had the chance to explore them yet, now's your opportunity. Discover ingredients and innovations that are transforming beauty standards. [Shop Now] Best, The Beauty Team
Send to those who clicked but didn't purchase, 3-5 days after launch.
Beauty closing / final emails
Send these emails 5-7 days after launch to create urgency as products or promotions wind down.
Last Chance to Beautify!
Subject:
⏰ Final Chance to Explore New Beauty
Preview:
Don't miss out on our latest collection...
Hello, Time is running out! Our latest beauty products are nearly gone, and this is your last chance to explore the collection that everyone's talking about. Seize the moment and transform your beauty routine today. [Shop Before It's Gone] Best regards, The Beauty Team
Send to all subscribers to capture last-minute sales before the promotion ends.
Ending Soon: Beauty Deal
Subject:
Get Your Beauty Favorites Before They're Gone
Preview:
Hurry, special beauty deals ending soon...
Hi, Hurry! The special deals on our new beauty collection are ending soon. Don't miss the opportunity to enhance your beauty game with these fantastic products. Grab your favorites while time still permits. [Get Them Now] Cheers, The Beauty Team
Send 6-7 days after launch to emphasize the ending of promotional offers.
Final Week of New Beauty
Subject:
🌟 Last Call for Our New Beauty Collection
Preview:
Final days to purchase our new beauty...
Hey there, It's the final week to indulge in our new beauty range. These products have been crafted to add sparkle to your everyday routine. Don't miss this last chance to own what's new in beauty. [Shop Last Call] Warmest, The Beauty Team
Send during the final promotional days to drive urgency and close sales.
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