Back to School Email Examples
Last updated: January 5, 2026
Back to School emails are sent to engage customers during the late summer and early fall as students prepare to return to school. These campaigns are crucial for driving sales in categories such as apparel, stationery, and electronics.
Back to School Early Access Emails
Use these emails to generate excitement and warm up your audience before the main promotions go live. Send 1-2 weeks before the back-to-school season kicks off.
VIP Early Access Email
Subject:
🎒 Early Access to Back to School Deals!
Preview:
Shop our best deals before anyone else.
Hi there, Exciting news! As a valued customer, you get early access to our Back to School deals. Get ahead of the crowd and grab everything you need for the new school year before anyone else. Don't miss out on exclusive discounts on apparel, electronics, and more. [Shop Now] The Team
Send to VIP customers 1 week before the main promotion to generate early sales.
Sneak Peek Email
Subject:
Get a Sneak Peek at Our Back to School Lineup
Preview:
See what's coming before the big reveal.
Hey, Curious about what's in store for Back to School? Get a sneak peek at our upcoming collection. From trendy fashion to high-tech gadgets, we have everything to kickstart the new school year. Stay tuned for exclusive savings coming soon. [Explore Preview] The Team
Send to all subscribers 10 days before the campaign starts to build anticipation.
New Collection Teaser
Subject:
📚 New Back to School Collections Coming Soon
Preview:
Get ready for a fresh start with our new arrivals.
Hello, Back to School season is almost here, and we're thrilled to introduce our brand new collections. From backpacks to laptops, find everything you need to make this year the best one yet. Mark your calendar, exciting offers are on the way. [Discover More] The Team
Send to your mailing list 5-7 days before the official launch to create buzz.
Back to School Main Promotion Emails
These emails should be sent once the Back to School sale is live and should highlight the key deals and offers available. Send on the day the promotion goes live.
Back to School Sale Launch Email
Subject:
🎉 Our Back to School Sale is On!
Preview:
Shop now for the best deals of the season.
Hi there, The wait is over! Our Back to School Sale is now live. From stylish clothing to must-have gadgets, everything you need is just a click away. Don't miss out on incredible savings, shop early for the best selection. [Start Shopping] The Team
Send to your entire mailing list on the first day of the sale to kickstart the campaign.
Top Back to School Picks
Subject:
Check Out Our Top Back to School Picks
Preview:
Find something for everyone on your list.
Hello, The Back to School season is here, and we're featuring our top picks just for you. From trendy apparel to cutting-edge electronics, we've got it all. Explore our curated selection and find the best fit for your needs. [Shop Top Picks] The Team
Send during the first few days of the promotion to highlight key products.
Special Offer Email
Subject:
Exclusive Back to School Offer Inside!
Preview:
Unlock special discounts just for you.
Hey, We have an exclusive offer for you during our Back to School Sale. Enjoy extra discounts on select items and make sure you're all set for the new school year. Hurry, these deals won't last long. [Redeem Offer] The Team
Target loyal customers with exclusive offers during the main campaign period.
Back to School Reminder Emails
Use these emails to nudge those who haven't yet engaged with the campaign. Send halfway through the promotion period to boost engagement and sales.
Don't Miss Out Reminder Email
Subject:
⏰ Don't Miss Our Back to School Deals!
Preview:
There's still time to save big.
Hi there, Time is ticking! Our Back to School Sale is still going strong, and we don't want you to miss out on amazing savings. There's still a chance to grab what you need at unbeatable prices. Check out the offers before they're gone. [Shop Now] The Team
Send to subscribers who haven't opened or clicked any previous campaign emails.
Still Time to Shop Email
Subject:
There's Still Time to Shop & Save!
Preview:
Find everything you need for school.
Hey, Good news! There's still time to shop our fantastic Back to School offers. Whether you need the latest tech or the trendiest gear, we've got you covered. Shop now while supplies last. [Find Deals] The Team
Best sent to the general audience halfway through the campaign to stimulate interest.
Running Low Stock Alert
Subject:
Hurry! Popular Items Running Low
Preview:
Get your favorites before they're gone.
Hello, Act fast! Our Back to School items are flying off the shelves, and we don't want you to miss out on the essentials. Stock up now on popular items before they're gone. Secure your must-haves today. [Shop Now] The Team
Send to previous non-purchasers as stock levels start to decrease.
Back to School Closing Emails
These closing emails should drive urgency by highlighting the end of the Back to School sale. Send 2-4 days before the sale concludes.
Final Days Sale Email
Subject:
Last Chance: Sale Ends Soon!
Preview:
Don't miss your final chance to save.
Hi there, This is it! Our Back to School Sale is ending soon, and it's your last chance to take advantage of these exceptional deals. Grab the items you've been eyeing before they're gone. Hurry, the clock is ticking. [Shop Now] The Team
Send to your full list 2-3 days before the sale ends to create urgency.
Last Call for Savings Email
Subject:
📅 Last Call! Final Hours to Save
Preview:
The Back to School Sale is almost over.
Hey, The countdown is on! Our Back to School Sale is wrapping up soon, and this is your final call to score big savings. Don't wait until it's too late. Shop the sale before time runs out. [Shop Final Deals] The Team
Target non-purchasers 1 day before the sale's end to push final conversions.
Ending Soon Reminder Email
Subject:
⏰ Ending Soon: Back to School Deals
Preview:
Hurry, the sale won't last much longer.
Hello, Our Back to School Sale is coming to a close, and you won't want to miss out on these great deals. Whether you're stocking up on supplies or updating your wardrobe, now's the time to shop. Don't delay, the sale ends soon. [Get Started] The Team
Send to all subscribers within the last 24 hours of the sale to capture final sales.
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