Automotive Email Examples
Last updated: February 11, 2026
Automotive email campaigns are vital for nurturing leads, announcing new models, and engaging customers with offers. These emails guide potential buyers through the car purchasing journey, ensuring they are well-informed and engaged.
New Model Announcement Emails
Send these emails to generate excitement before a new model is released. Ideal for sending 1-2 weeks in advance to potential buyers.
Exclusive Model Sneak Peek
Subject:
🚗 Sneak Peek: Our New Arrival
Preview:
Be the first to see the future of driving!
Hi there, We're thrilled to give you an exclusive sneak peek at our newest model. It's designed to elevate your driving experience with cutting-edge technology and sleek design. Stay tuned for more details and get ready to redefine the road ahead. [Learn More] The Team
Send this to your email list 1-2 weeks before the official model launch.
Upcoming Launch Event Invite
Subject:
Join Us for the Big Reveal!
Preview:
You're invited to our upcoming model launch event.
Hello, We're excited to invite you to the unveiling of our latest model. Join us for an exclusive event where you can see the car up close, enjoy some refreshments, and meet the team behind the magic. Mark your calendar and be part of this exciting moment! [RSVP Now] Cheers, The Team
Best sent 5-7 days before the launch event to ensure maximum attendance.
New Features Highlight Email
Subject:
Discover the Features of Tomorrow 🚙
Preview:
Explore the innovations in our latest model.
Hi, Our upcoming model is packed with innovative features that set it apart. From advanced safety to state-of-the-art infotainment, every detail is designed with you in mind. Get ready to experience automotive excellence like never before. [Explore Features] Warm regards, The Team
Send a detailed features highlight 3-5 days before the new model is revealed to build interest.
Live Model Launch Emails
Use these emails during the launch period to maintain momentum. Send them on the day of the launch and the days following.
Launch Day Announcement
Subject:
Today's the Day! 🚗
Preview:
Our new model is live—explore it now.
Hello, The wait is over! Our newest model is now available, and you're invited to explore all it has to offer. With stunning design and innovative technology, this is a driving experience you won't want to miss. Be among the first to see it in action. [See the Model] Best, The Team
Send this on the exact day the new model is officially launched to capture immediate interest.
In-Depth Model Overview
Subject:
Discover More About Our Latest Model
Preview:
Dive into the details and find your perfect match.
Hi, Curious about what makes our newest model stand out? Take a deeper look into its unique features and specifications. Whether it's the enhanced performance or the intuitive design, there's something for everyone. See how it meets your lifestyle needs. [More Details] Cheers, The Team
Best sent 1-2 days after the launch to provide detailed information.
Customer Testimonials Email
Subject:
Hear What Others Are Saying 🚘
Preview:
Real feedback from our first customers.
Hey, Wondering what others think about our new model? Check out these testimonials from some of our first customers. Discover how this vehicle is changing their driving experience. Get inspired and see what awaits you. [Read Testimonials] Sincerely, The Team
Send 3-4 days after launch to encourage consideration and trust with real customer feedback.
Customer Reminder Emails
Use these emails to follow up with prospects who showed interest but haven't taken action. Send 5-7 days post-launch.
Did You See Our New Model?
Subject:
Our Latest Model Awaits 🚗
Preview:
Catch up on what you might have missed.
Hi there, Just a reminder that our newest model is live and ready for you to explore. If you haven't yet, take a moment to see what all the buzz is about. This might be the perfect fit you're looking for. Don't miss out! [Discover Now] Kind regards, The Team
Ideal for sending 5 days after launch to remind those who haven't engaged with earlier communications.
Exclusive Test Drive Offer
Subject:
Test Drive Our New Model!
Preview:
Experience it for yourself with a test drive.
Hello, Excited about our latest model? Why not take it for a spin? We invite you for an exclusive test drive—feel the power and precision first-hand and see how it meets your expectations. Schedule your test drive today! [Book Now] Best regards, The Team
Send this 6-7 days after launch to entice prospects to experience the vehicle in person.
Feature Boost Email
Subject:
Unmatched Features Await 🚙
Preview:
Explore what makes our model a must-have.
Hi, Missed our previous emails? No worries! Our new model offers unmatched features you won't want to miss—safety, performance, entertainment, and more. Learn why it's drawing so much attention and how it can enhance your drive. [Learn More] Thank you, The Team
Best used for sending 7 days after launch to prospects who may have overlooked prior emails.
End-of-Campaign Emails
Send these last-chance emails to finalize the campaign. Target customers who have not yet made a purchase, 10-12 days post-launch.
Last Chance to Explore
Subject:
Final Days to Discover 🚗
Preview:
This opportunity won't last forever.
Hey, Our latest model has created a buzz, and now is your last chance to explore it during this special period. Take a closer look and see if it’s the vehicle you've been waiting for. Don't delay any further. This is your moment. [Check It Out] Cheers, The Team
Send this 10 days after launch to create urgency among potential buyers who haven't engaged.
Exclusive Deal Ending Soon
Subject:
Final Exclusive Offer 🚘
Preview:
Take action before this offer expires.
Hi there, We wanted to let you know that our exclusive offer on the new model is ending soon. If you've been considering it, now's the time to act. Explore your options and take advantage of this opportunity before it's gone. [Get Offer] Best, The Team
Perfect for sending 11 days after launch to push hesitant buyers with a final special offer.
Wrap-Up Thank You Email
Subject:
Thank You for Joining Us!
Preview:
We appreciate your interest in our new model.
Hello, We wanted to express our gratitude for your interest in our newest model. Whether you've purchased or are still considering it, we greatly appreciate your support and enthusiasm. Feel free to reach out with any questions or visits to our showroom. [Contact Us] Kind regards, The Team
Send this 12 days after launch as a courteous wrap-up to leave a positive lasting impression.
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