Customer.io Alternatives

ActiveCampaign is typically used by small to mid-sized marketing and sales teams that want one place to run lifecycle messaging while tracking leads and deal progress. It often sits with a growth marketer, sales lead, or operations generalist who maintains automations and data hygiene.

Teams usually import contacts, connect website and app integrations, then build segments that update as people take actions. Day to day, they monitor automations that trigger emails and follow-ups, route leads into a pipeline, assign tasks, and review engagement to adjust campaign timing and handoffs.

Drip is typically used by B2C teams, especially ecommerce marketers, who run email programs tied to customer and store activity. It tends to sit with lifecycle or retention owners coordinating ongoing automated messaging alongside scheduled sends.

Teams connect Drip to their storefront and other tools, then organize audiences around customer behavior and attributes. Day to day, they maintain automated workflows for events like signup, onboarding, and abandonment, and layer in calendar-based campaigns for launches and promotions.

HubSpot Email Marketing is typically used by marketing teams that want to run email communication tied to a shared contact database and broader CRM activity. It often sits inside a lead generation and nurturing workflow rather than operating as a standalone newsletter tool.

Teams build emails for specific audiences, using contact properties and list membership to target sends. Day to day, marketers draft, review, schedule, and monitor campaigns, then use performance results to refine segments, follow-ups, and ongoing nurture sequences.

Klaviyo is typically used by B2C marketing teams, especially ecommerce operators, who run customer lifecycle messaging tied to shopping behavior. It is commonly owned day to day by retention or CRM marketers coordinating email and SMS from a shared customer dataset.

Teams connect their store and key data sources, then organize audiences into segments based on events and profile attributes like purchases, browsing, and engagement. Work happens in recurring campaign cycles (promotions, newsletters) alongside always-on automated “flows” such as welcome, cart abandonment, and post-purchase follow-ups, with ongoing testing and reporting to adjust timing, logic, and content.

Brevo is typically used by marketing and ops teams that run email-led lifecycle messaging and need one place to manage contacts, segmentation, and outbound communication. It is often adopted when teams want campaign execution and basic customer management to sit in the same workflow.

Teams import or sync contacts, organize them into lists or segments, and run a cadence of scheduled newsletters alongside automated messages tied to customer actions. Day to day work focuses on building campaigns, setting triggers, monitoring deliverability and engagement, and iterating based on reporting.

Omnisend is typically used by ecommerce marketing teams that run recurring promotional sends alongside lifecycle messaging tied to shopping behavior. It tends to sit with the team responsible for email, SMS, and onsite list growth for a storefront.

Teams connect their store so customer, product, and order activity updates automatically, then split work between scheduled campaigns and always-on automations. Day to day, marketers build segments from purchase and engagement signals, refresh creative, and review performance by campaign and workflow.

Mailchimp is typically used by marketing and operations teams that run recurring email communications and promotional campaigns to an owned audience. It often sits with teams that want one place to manage contacts, messaging schedules, and basic lifecycle automations.

Teams organize contacts into audiences, then build segments to target newsletters, announcements, and promotions on a weekly or monthly cadence. Day to day, they draft content, schedule sends, monitor engagement reports, and maintain always-on automations like welcome or cart follow-ups based on subscriber actions.