ConvertKit Alternatives

MailerLite is used by teams that run regular email newsletters and promotional campaigns while also collecting leads through forms and landing pages. It often supports creators, small marketing teams, and agencies managing multiple client senders.

Teams organize subscribers into groups and fields, build signup forms or landing pages to capture leads, then send one-off campaigns on a weekly or monthly cadence. They also set up automations triggered by actions like form submissions, group joins, link clicks, or purchases, and review results to adjust future sends.

ActiveCampaign is typically used by marketing and revenue teams that want one place to run lifecycle messaging while tracking contacts and sales work. It often shows up where email nurturing, behavioral targeting, and pipeline follow-up need to stay connected.

Teams centralize contacts, apply tags or fields from forms, site activity, and integrations, then run automations that react to behavior (opens, clicks, purchases, page visits). Marketing and sales coordinate through shared contact records, deal stages, tasks, and internal notes.

Drip is typically used by B2C marketing teams, especially ecommerce operators, who want customer messaging to reflect shopping behavior and lifecycle stage. It tends to sit with growth or retention teams that run both scheduled campaigns and always-on automation.

Teams connect Drip to their storefront and other data sources, then build segments based on behavior like browsing, purchasing, and engagement. Day to day, they monitor automation workflows, adjust triggers and audiences, launch one-off sends for promotions, and review dashboards to iterate.

GetResponse is used by marketing teams and operators who run recurring email campaigns and automated nurture programs, often alongside landing pages and webinar-based lead capture. It commonly supports teams coordinating assets, approvals, and audience segmentation in one workspace.

Teams typically build lists from forms and landing pages, then run a cadence of newsletters and timed campaigns while maintaining always-on automations that tag and segment contacts based on behavior. Work is coordinated through role-based access and approval steps before broadcasts go out, with performance reviewed to adjust targeting and re-engagement flows.

Mailchimp is typically used by marketing teams that run recurring email campaigns and lifecycle messaging tied to an audience list, often alongside basic CRM-style contact management. It tends to sit with the team responsible for planning, sending, and reporting on outbound marketing.

Teams organize contacts into an audience, apply tags or segments, then build and schedule campaigns around a calendar of launches and promotions. Day to day, work rotates between drafting content, selecting segments, triggering automated journeys from signups or purchases, and reviewing reports to adjust future sends.

Brevo is typically used by small to mid-sized teams that need to run ongoing customer communications across email and SMS, often alongside basic CRM-style contact tracking. It shows up in marketing, operations, and owner-led teams managing both campaigns and lifecycle messages.

Teams centralize contacts, segment audiences, and run a mix of scheduled broadcasts and always-on automations tied to signups and customer behavior. Day to day, work cycles between building messages, updating lists, monitoring deliverability, and reviewing performance to adjust timing and targeting.

AWeber is typically used by small teams and solo operators who run email newsletters, promotions, and simple follow-up sequences. It is often adopted when email is a primary channel for keeping an audience engaged and converting signups into repeat readers or buyers.

Teams import or sync contacts from forms, landing pages, and connected apps, then organize subscribers with lists, tags, and behavior-based segments. Day to day, work centers on drafting broadcasts, scheduling sends, monitoring opens and clicks, and adjusting targeting for the next send.