Constant Contact Alternatives

Mailchimp is commonly used by marketing teams and owner-operators who run recurring email and multi-channel campaigns from a single workspace. It often sits with the marketing function, with inputs from ecommerce, sales, or customer support on audiences and messaging.

Teams typically import or sync contacts, organize them into audiences, and build segments for specific messages. Work runs in cycles: draft and schedule newsletters or promotions, trigger automated journeys for events like signups or cart abandonment, then review reporting to adjust targeting and timing.

Campaign Monitor is typically used by marketing teams and agencies that run recurring email campaigns and simple customer journeys, with an emphasis on consistent templates and controlled publishing. It often supports teams managing multiple brands or client accounts with role-based access.

Teams import and maintain subscriber lists, group audiences into segments using engagement and custom fields, and build emails from shared templates. Work tends to follow a campaign cadence: draft, review, schedule by time zone, send, then monitor opens and clicks to adjust future sends and automations.

AWeber is typically used by small organizations and solo operators who run email newsletters and follow-up sequences to stay in touch with leads and customers. It is often adopted when a team wants a consistent routine for list growth, broadcasts, and basic automations.

Teams usually start by capturing subscribers through sign-up forms or connected tools, then organizing contacts into lists, segments, and tags. Day to day, they draft and send scheduled broadcasts, monitor opens and clicks, and adjust targeting while keeping evergreen follow-up sequences running for new subscribers.

GetResponse is used by marketing teams and agencies that run recurring email campaigns and automated journeys tied to lead capture and conversion. It commonly shows up where the same team builds messages, pages, and follow-up sequences in one operational flow.

Teams typically collect leads through forms and landing pages, then move contacts into segmented lists with tags and scoring based on behavior. Day to day, they draft emails, route them for approval when needed, schedule sends, and monitor engagement to adjust automations and re-engagement workflows.

MailerLite is typically used by small marketing teams, creators, and agencies running email-first audience communication. It often sits with the person responsible for newsletters, lead capture, and lifecycle emails rather than a dedicated marketing-ops function.

Teams collect subscribers through forms and landing pages, organize them into groups or segments, and then run a mix of one-off campaigns and automated sequences. Day to day work cycles between drafting emails, scheduling sends, reviewing engagement, and adjusting automations based on subscriber actions.

Brevo is typically used by small to mid-sized teams that run email and SMS outreach alongside basic customer relationship management needs. It often shows up where one group owns both promotional campaigns and operational messaging like transactional updates.

Teams usually import and maintain contact data, segment audiences, and build recurring campaigns from templates on a weekly or monthly cadence. They set up automated flows triggered by customer actions, monitor delivery and engagement metrics, and adjust lists, content, and timing between sends.

VerticalResponse is used by small marketing teams and owner-operators who run email campaigns and light multi-channel outreach without dedicating a full-time operations role. It typically supports promotional sends, announcements, and basic lifecycle follow-ups.

Teams build emails in an editor, organize contacts into lists, and schedule one-off campaigns around weekly or monthly rhythms. They often set up autoresponders or short email series for onboarding, re-engagement, and event follow-ups, then review reporting to adjust messaging and targeting.