Campaign Monitor Alternatives

Mailchimp is typically used by marketing teams and owner-operators who need a central place to manage audiences and run recurring outreach like newsletters, promotions, and lifecycle messaging.

Teams import or sync contacts, organize them with tags and segments, then build and schedule campaigns tied to a calendar. Ongoing work often mixes one-off sends with automated journeys triggered by signup, purchase, or engagement, followed by performance review and iteration.

MailerLite is typically used by small marketing teams, creators, and agencies that need to run email newsletters, basic lifecycle automation, and lead capture from one workspace. It often supports lightweight campaign operations with a single owner or a few collaborators.

Teams usually organize subscribers into groups and segments, then alternate between scheduled newsletter sends and always-on automations. Day to day work involves drafting emails, connecting signup forms or landing pages to lists, setting triggers (joins a group, form submitted, link clicked, purchase events), and reviewing performance to adjust targeting and content.

Constant Contact is commonly used by small businesses and nonprofits that run recurring email outreach and need a straightforward way to manage contacts, sign-ups, and campaign sends. It is often owned by a marketing generalist or office manager rather than a dedicated ops team.

Teams typically import or collect contacts through forms and landing pages, then organize them into lists and segments for regular newsletters and announcements. Day to day, they draft emails from templates, schedule sends around weekly or monthly cadence, and review engagement reports to adjust future messages or resend to non-openers. Automation is often set up for simple triggers like welcome messages, birthdays, or follow-ups after sign-up.

Brevo is used by teams that need to manage customer communications across email and SMS while keeping contact data and basic relationship tracking in one place. It often shows up in small-to-mid sized marketing and operations setups that run both recurring sends and triggered messages.

Teams typically import and organize contacts, build segments from attributes and engagement, then run a mix of scheduled campaigns and automated flows like welcome, cart recovery, and post-purchase follow-ups. Day to day work centers on drafting messages, scheduling sends, monitoring deliverability and performance metrics, and iterating based on results.

GetResponse is typically used by marketing teams and small-to-midsize organizations that run recurring email campaigns and automated customer journeys. It is also used by agencies coordinating campaigns and reporting across multiple client accounts.

Teams build contact lists from forms and landing pages, then segment audiences using behavior and profile data. Day to day, they draft emails, route them for internal approval, and run scheduled sends alongside always-on automations triggered by actions like signups, clicks, or purchases.

ActiveCampaign is typically used by marketing and revenue teams that run ongoing lifecycle messaging and want sales follow-up to stay connected to engagement data. It is often adopted where email programs and lead management are managed together.

Teams centralize contacts, apply tags and segments, and run automations triggered by behaviors like form fills, email clicks, purchases, or site activity. Work tends to be continuous: maintaining evergreen nurture flows, adjusting branching logic, and coordinating handoffs by creating deals, tasks, and notifications for sales.

Benchmark Email is typically used by small marketing teams and generalist marketers who need a straightforward way to produce and send recurring promotional emails and newsletters. It tends to fit teams that prioritize speed of execution and simple coordination over highly complex lifecycle orchestration.

Teams usually start by organizing contacts with lists, tags, and custom fields, then build campaigns in a drag-and-drop editor using reusable layouts. Work runs in a weekly or campaign cadence: draft, segment, schedule, send, then review engagement reports to decide follow-ups and adjust targeting.