Brevo vs Omnisend

Quick Overview

Unified CRM suite vs ecommerce-first automation

The biggest difference between Brevo and Omnisend is the product “center of gravity”: Brevo is built as a broader customer relationship management (CRM) suite that unifies the customer journey in one platform, while Omnisend is built as an ecommerce-focused marketing automation platform designed to make campaigns and workflows feel straightforward and “boringly intuitive.” If you need one system to coordinate multiple customer-touchpoint motions, Brevo tends to align; if you want commerce-driven messaging flows to be the core, Omnisend tends to align.

That tradeoff exists because Brevo evolved from Sendinblue (founded in 2012) into a CRM suite emphasizing a unified customer view and multiple relationship channels, while Omnisend started in 2014 as an email platform (Soundest) and later expanded into omnichannel marketing automation with an explicit mission around sending personalized messages at the right time and channel for ecommerce. In practice, Brevo’s “suite + single view” bet pulls it toward breadth, while Omnisend’s “commerce automation” bet pulls it toward depth in store-synced lifecycle messaging.

What’s at stake is how your customer data and workflows will be organized day-to-day: whether marketing execution sits inside a wider relationship platform, or whether marketing automation is the primary layer shaped by ecommerce behaviors. This difference influences how far you push omnichannel coordination, how much automation logic you rely on, how tightly messaging is driven by store activity, and how much operational overhead you accept to keep everything aligned as your programs expand.

Quick Comparison

At a Glance

Category	Brevo	Omnisend
Best for	Businesses of all sizes	Ecommerce merchants
Core strength	CRM suite with messaging	Ecommerce omnichannel marketing
Automation depth	Email, SMS, WhatsApp automations	Multichannel workflows with splits
Pricing model	Tiered plans by contacts	Tiered plans by contacts
Learning curve	User-friendly, intuitive interface	Visual automation editor guides setup

Vendor Snapshot

Company Snapshot

Background data gathered from our market research (founding year, HQ, team size, specialties, etc.).

Brevo

Visit website

B

13+ years operating Team 501-1000

Founded: 2012
HQ: Paris, Île-de-France, France
Team: 501-1000
Industry: CRM & Marketing Automation

Brevo (formerly Sendinblue) is a customer relationship management (CRM) suite designed to help businesses manage the customer journey in one platform and build long-term customer relationships. It supports multi-channel engagement and marketing automation for growing businesses.

Specialties

Business Phone Solutions Chat Deliverability Digital Marketing Email Marketing Landing Pages Marketing Automation Meetings

Omnisend

Visit website

O

11+ years operating Team 201-500

Founded: 2014
HQ: Vilnius, Lithuania
Team: 201-500
Industry: Ecommerce Marketing Automation

Omnisend is a SaaS marketing automation platform for ecommerce focused on sending personalized messages to the right person at the right time using the right channel. It evolved from an email marketing tool (Soundest) into an omnichannel platform supporting email, SMS, and other channels.

Why These Platforms Feel So Different

Brevo started in 2012 as Sendinblue, built around sending email at scale from a provider side. Omnisend began in 2014 as Soundest, built for ecommerce marketers running store-linked email from day one. Those starting points pushed Brevo toward communications infrastructure, while Omnisend anchored itself in commerce workflows.

Because Brevo grew from high-volume email delivery, it prioritizes throughput controls and multi-use messaging primitives. This leads to a broader surface area, but less opinionated defaults for any single commercial scenario. A concrete example is its long-standing emphasis on transactional email sending alongside marketing sends.

Because Omnisend was designed around ecommerce marketing, it prioritizes tight coupling to store events and catalog-aware messaging building blocks. This leads to stronger alignment with typical store lifecycle moments, but it narrows how the product thinks about non-commerce data. One concrete example is its early evolution from email-only to an omnichannel automation platform, with SMS added in 2018.

These origin choices explain why the two products feel different when you stress them with real operational requirements. The next sections show how those early priorities translate into day-to-day capabilities and constraints.

Feature Analysis

Feature Explanation: How These Capabilities Differ in Practice

You’ve already seen the feature checklist—this section explains how a few core capabilities behave day to day. The goal is to clarify practical differences in setup, data, and reporting.

#1 Automation & Flows

Brevo offers marketing automation as part of its broader CRM suite, with templates and multi-step sequences tied to contact data.

Omnisend uses a drag-and-drop automation builder with templates like welcome, cart recovery, and post-purchase flows, plus conditional logic in one workflow.

#2 Customer Segmentation

Brevo supports contact segmentation and list management, including moving contacts between lists and segmenting via API-driven imports.

Omnisend builds dynamic segments from store and engagement data, like orders, browsing, email/SMS activity, tags, and custom properties.

#3 Multichannel Messaging

Brevo supports email and SMS, and also offers WhatsApp campaigns as part of its channel mix.

Omnisend focuses on email, SMS, and web push, and lets you combine them inside the same automation workflow.

#4 Ecommerce Integrations & Data Sync

Brevo integrates with ecommerce platforms like Shopify, and supports syncing data into the platform via integrations and APIs.

Omnisend emphasizes native ecommerce connectivity, with real-time syncing of customer, order, and product data from platforms like Shopify and WooCommerce.

#5 Analytics & Revenue Attribution

Brevo provides campaign analytics with real-time metrics like opens, clicks, and conversions, surfaced in an analytics dashboard.

Omnisend ties reporting to ecommerce revenue, showing sales by channel and automation, with workflow step-level performance and revenue attribution.

#6 Experimentation / Testing

Brevo supports A/B testing as part of its email marketing toolset.

Omnisend supports A/B testing for campaigns and within automations, including comparing versions inside a workflow and using A/B test data in automation reporting.

Pricing

Pricing & Plans

Compare tiers, caps, and upgrade paths at a glance.

Brevo

Per contact Volume pricing

Public monthly pricing scales by contact tier with a defined monthly email allowance; SMS is available.

Omnisend

Per contact Free tier Volume pricing

Public monthly pricing scales by contact tier up to 100,000 contacts, with larger tiers requiring sales contact; SMS is available and may require a separate SMS credits subscription for additional usage.

Free contacts: 250
Free monthly emails: 500

Contact tier

Brevo

Omnisend

1,000 contacts

PLAN

$17

per month

What's included

✓ Includes 10,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS is available as an add-on/channel option

Limitations

• Monthly sending is limited to 10,000 emails at this tier; higher volume requires upgrading.

PLAN

$20

per month

What's included

✓ Includes 12,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS available (additional SMS credits may be purchased via SMS subscription)

Limitations

• Monthly sending is limited to 12,000 emails at this tier; exceeding the limit typically requires upgrading.

10,000 contacts

PLAN

$69

per month

What's included

✓ Includes 100,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS is available as an add-on/channel option

Limitations

• Monthly sending is limited to 100,000 emails at this tier; additional volume requires a higher tier.

PLAN

$132

per month

What's included

✓ Includes 120,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ Billed per active subscriber (counted once even if in multiple segments, per Omnisend help center)

Limitations

• Monthly sending is limited to 120,000 emails at this tier; higher send volume requires a higher tier.

50,000 contacts

PLAN

$399

per month

What's included

✓ Includes 500,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS is available as an add-on/channel option

Limitations

• Monthly sending is limited to 500,000 emails at this tier; higher throughput requires upgrading.

PLAN

$413

per month

What's included

✓ Includes 600,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ Eligibility for dedicated account support is tied to higher monthly spend (e.g., $400+/month referenced on pricing/help pages)

Limitations

• Monthly sending is limited to 600,000 emails at this tier; scaling beyond this requires upgrading.

100,000 contacts

PLAN

$669

per month

What's included

✓ Includes 1,000,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS is available as an add-on/channel option

Limitations

• Monthly sending is limited to 1,000,000 emails at this tier; higher volume requires upgrading.

PLAN

$900

per month

What's included

✓ Includes 1,200,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS available (additional SMS credits may require a separate SMS credits subscription)

Limitations

• Monthly sending is limited to 1,200,000 emails at this tier; higher volume requires a higher tier or custom plan.

500,000 contacts

PLAN

$2,447

per month

What's included

✓ Includes 5,000,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS is available as an add-on/channel option

Limitations

• Monthly sending is limited to 5,000,000 emails at this tier; higher volume requires upgrading.

PLAN

Contact sales

—

What's included

✓ Includes custom emails
✓ Sales-assisted pricing (custom)
✓ Custom email sending allocation
✓ SMS available

Limitations

• Pricing is not publicly listed at this tier and requires contacting sales for a custom plan and terms.

1,000,000 contacts

PLAN

$45,473

per month

What's included

✓ Includes 10,000,000 emails
✓ Public pricing by contact tier
✓ Monthly email allowance included
✓ SMS is available as an add-on/channel option

Limitations

• Monthly sending is limited to 10,000,000 emails at this tier; additional capacity requires a different arrangement or tiering beyond what is listed.

PLAN

Contact sales

—

What's included

✓ Includes custom emails
✓ Sales-assisted pricing (custom)
✓ Custom email sending allocation
✓ SMS available

Limitations

• Pricing is not publicly listed at this tier and requires a custom agreement via sales.

Customer Voices

Reviews & Ratings

See how Brevo vs Omnisend compare based on verified customer reviews (pros, cons, sentiment).

Brevo

4.6 / 5.0

Based on 3,339 reviews

Positive sentiment

Top Pros

• Easy setup and quick to launch campaigns
• Good value, especially the free plan
• Email templates are customizable and professional
• Automation and segmentation feel powerful

Top Cons

• Platform can feel slow or laggy
• Email limits can be restrictive
• Deliverability issues and sudden account blocks
• Forms and WordPress plugin feel unreliable

Omnisend

4.7 / 5.0

Based on 834 reviews

Positive sentiment

Top Pros

• Email builder is easy and visual
• Shopify integration feels tight and smooth
• Automations are simple to set up
• Support is responsive and helpful

Top Cons

• Editor feels limited for advanced design
• UI can be cluttered and hard to exit
• Pricing rises as contacts grow
• Some emails end up marked as spam

Real-World Scenarios

How Brevo and Omnisend behave in real marketing workflows

A matrix shows what exists, but daily workflows reveal how fast teams move and where handoffs happen. These scenarios translate capabilities into real operational cadence.

#1 Campaign planning and execution cadence

Brevo: Teams plan weekly sends with flexible last-minute edits, managing approvals through simple handoffs and recurring checklists that keep launches steady.

Omnisend: Teams run a recurring ecommerce calendar, reusing proven layouts and launching bursts around promos with fewer handoffs and faster go-live cycles.

#2 Ongoing segmentation and targeting adjustments

Brevo: Teams refresh audiences on a weekly rhythm, making manual adjustments when priorities shift and coordinating updates across email and CRM workflows.

Omnisend: Teams adapt targeting ongoing as store behavior changes, quickly refining segments during campaigns and keeping merchandising and marketing aligned day-to-day.

#3 Lifecycle messaging and follow-up coordination

Brevo: Teams manage lifecycle touchpoints with periodic reviews, adjusting follow-ups when support or sales feedback changes the workflow and timing.

Omnisend: Teams coordinate purchase-driven follow-ups continuously, letting customer actions trigger steady sequences while marketers focus on weekly optimizations and seasonal bursts.

#4 Multichannel coordination across touchpoints

Brevo: Teams coordinate email and SMS with deliberate scheduling, using recurring checks to avoid overlap and ensuring handoffs between teams stay clear.

Omnisend: Teams coordinate channels around storefront moments, syncing reminders and promos in tight bursts so messaging stays consistent during high-traffic periods.

#5 Reporting visibility and optimization rhythm

Brevo: Teams review performance weekly, sharing visibility across stakeholders and making incremental adjustments to content and cadence between recurring campaign cycles.

Omnisend: Teams monitor results ongoing during promotions, making quick pivots to timing and messaging when revenue signals change in near-real time.

#6 Data updates and contact management workflows

Brevo: Teams manage contacts across systems with scheduled cleanups, handling imports and updates in batches to keep workflows stable.

Omnisend: Teams rely on continuous store-driven updates, letting customer activity keep profiles current so targeting adjustments happen with less manual upkeep.

Need-to-know

Frequently Asked Questions

Everything you need to know about comparing these platforms.

How much work is it to migrate lists, segments, and automations from Brevo to Omnisend (or the other way around)?

Both Brevo and Omnisend let you import contacts via CSV, but automations and complex segmentation logic typically need to be rebuilt manually because platform-specific triggers and event schemas don’t transfer 1:1.

Plan to re-connect your ecommerce platform, re-create forms, re-map custom fields, and re-warm sending by gradually ramping volume after the move to protect deliverability on the new setup.

What happens if we switch to Brevo or Omnisend and then decide to switch back—can we reverse it without losing history?

You can switch back, but you shouldn’t expect a full “undo.” Brevo and Omnisend keep engagement and event history inside their own reporting models, so historical campaign/automation metrics typically won’t carry back across platforms.

To preserve continuity, export core contact attributes and maintain an external source of truth (e.g., ecommerce order history in your store platform) before making changes.

Do we truly own our data, and can we export everything (contacts, events, unsubscribes) from Brevo or Omnisend?

Both Brevo and Omnisend provide contact exports, and you can also export common marketing objects like lists/segments depending on how they’re represented in the UI.

Some data is harder to move in a reusable format—such as message engagement logs, attribution models, and certain event timelines—so confirm what can be exported as raw data versus what remains available only in-platform.

We operate in the EU—how do Brevo and Omnisend handle GDPR, consent, and deletion requests?

Both platforms support storing consent-related fields and processing unsubscribe/suppression, but your team is still responsible for configuring signup language, double opt-in (where required), and lawful basis documentation in your forms and flows.

For GDPR requests, expect a workflow that includes locating the contact record in Brevo or Omnisend and executing deletion/anonymization per their account tools; you should also verify how long logs and message records are retained after deletion.

Can we manage multiple stores or brands under one account without mixing audiences in Brevo or Omnisend?

Multi-brand setups are possible, but separation depends on how each platform structures accounts, lists/audiences, and sender identities. You’ll typically need strict naming conventions, separate lists/segments, and distinct sending domains to avoid cross-contamination.

If you require hard separation (different teams, permissions, billing, or data boundaries), confirm whether Brevo or Omnisend supports that via multiple workspaces/accounts rather than relying only on segmentation.

Will API limits or integration constraints block us if we have lots of events or custom data syncing into Brevo or Omnisend?

High-frequency event tracking (orders, browsing events, product views) can hit rate limits or queueing constraints depending on how you send data—direct API calls, native integrations, or middleware.

Before committing, validate how Brevo and Omnisend handle burst traffic, retries, and idempotency (to prevent duplicate events), and confirm any documented per-second/per-day limits that apply to your expected volume.

What SMS rules could stop messages from going out by region, and how do Brevo and Omnisend handle that?

SMS delivery is constrained by country-specific rules (sender ID requirements, carrier filtering, quiet hours, and consent standards), and these can change without notice. Even with an SMS feature enabled, certain routes may require pre-registration or use different sender types depending on the destination.

With Brevo or Omnisend, expect compliance settings and opt-out handling, but you should confirm supported countries, sender registration steps, and whether transactional vs marketing messages are treated differently for your target regions.

If deliverability drops, what controls do we have in Brevo or Omnisend to prevent damage?

Both platforms provide suppression/unsubscribe handling and allow you to control sending practices (list hygiene, segmentation, and volume ramping) to reduce complaint and bounce rates.

Operationally, you should be prepared to pause campaigns, tighten engagement-based targeting, and verify authentication (SPF/DKIM/DMARC) on the sending domain used by Brevo or Omnisend to stabilize inbox placement.

What should we realistically expect for support access and response times with Brevo vs Omnisend when something breaks?

Support responsiveness often depends on your plan level and the support channel (ticket/email/chat), and urgent deliverability or integration issues may require detailed logs before action is taken.

Before launch-critical migrations, confirm how Brevo and Omnisend define priority support, what hours they cover, and what escalation path exists for time-sensitive incidents.

Are there scaling limits that will force a re-platform later—like contact caps, automation complexity, or operational ceilings in Brevo or Omnisend?

Scaling constraints can show up as contact thresholds, sending throughput limits, or workflow complexity that becomes hard to maintain as your catalog and segmentation grows. These limits are often less about a single hard cap and more about manageability and system guardrails around volume and data sync.

If you anticipate rapid growth, validate how Brevo and Omnisend handle large imports, high event volumes, and concurrent automation runs, and test performance with a representative segment before ramping to full scale.

Final Thoughts

Our Recommendation

This decision is about your operating model: whether marketing runs as a coordinated system across teams or as a focused workflow owned by a small group.

Choose Brevo when your cadence spans multiple motions and you need tight coordination across owners, handoffs, and ongoing iteration. It fits organizations that can absorb some operational overhead to keep work aligned as complexity increases.

Choose Omnisend when you want a simple, repeatable workflow with predictable execution and minimal internal coordination. It suits lean teams that prioritize consistency, move in clear cycles, and avoid process weight as volume grows.

Map the choice to how work actually gets done: if you manage many moving parts, pick Brevo; if you optimize for straightforward throughput, pick Omnisend. Make the call based on your coordination load, then commit and standardize around it.

Unified CRM suite vs ecommerce-first automation

At a Glance

Company Snapshot

Brevo

Omnisend

Why These Platforms Feel So Different

Key Differences

General CRM vs ecommerce-first

Email-volume vs list-size oriented

Unified contact CRM vs store events

Cross-use automation vs retail workflows

Wide integrations vs deep store natives

WhatsApp options vs web push focus

Feature-by-feature comparison

Feature Explanation: How These Capabilities Differ in Practice

#1 Automation & Flows

#2 Customer Segmentation

#3 Multichannel Messaging

#4 Ecommerce Integrations & Data Sync

#5 Analytics & Revenue Attribution

#6 Experimentation / Testing

Pricing & Plans

Brevo

Omnisend

Reviews & Ratings

How Brevo and Omnisend behave in real marketing workflows

#1 Campaign planning and execution cadence

#2 Ongoing segmentation and targeting adjustments

#3 Lifecycle messaging and follow-up coordination

#4 Multichannel coordination across touchpoints

#5 Reporting visibility and optimization rhythm

#6 Data updates and contact management workflows

Which Platform Should You Choose?

Brevo

Omnisend

Frequently Asked Questions

Our Recommendation