Brevo vs ConvertKit

Contact records can be moved by exporting from Brevo or ConvertKit to CSV and importing into the new platform, but fields and segmentation rules often need cleanup so tags/custom fields map correctly.

Automations typically don’t transfer 1:1—you should plan to rebuild key flows (triggers, delays, and conditional logic) inside ConvertKit or Brevo and then run a short parallel period to confirm tracking and deliverability behave as expected.

You can move back by exporting contacts (and, where available, engagement history) from ConvertKit or Brevo and re-importing, but some historical analytics and event timelines may not reconstruct exactly in the destination system.

To reduce disruption, keep your old account active during the cutover so you can reference prior reports, templates, and automation settings while you validate the new setup.

Both Brevo and ConvertKit allow exporting core contact data (e.g., email, names, tags/fields) via CSV export tools, which covers most portability needs.

What’s less portable can be message-level reporting, automation state, and some engagement/event history; verify export formats for the specific datasets you rely on before you commit to either platform.

Brevo and ConvertKit each provide mechanisms to store consent-related fields and manage unsubscribes, but you’re still responsible for collecting lawful consent and documenting it according to your policy.

If you operate in multiple regions, confirm your required settings for double opt-in, consent language, and data-subject requests (access/deletion) workflows in the platform you choose.

This typically depends on whether you use separate accounts or workspaces versus shared lists with strict segmentation; mixing brands in one audience requires careful tagging and sending rules in Brevo or ConvertKit.

If you need hard separation (different teams, reporting, or compliance boundaries), plan for separate instances and confirm how each platform handles user permissions and sender identity across brands.

Both Brevo and ConvertKit offer APIs, but integrations can run into constraints like rate limits, payload limitations, or differences in object models (e.g., how tags, custom fields, and events are represented).

If your setup pushes high volumes (frequent updates, event tracking, or backfills), test API throughput and error handling in a staging sync before switching platforms.

SMS is governed by country-specific rules (sender IDs, registration, quiet hours, and consent standards), so availability and deliverability can vary by region regardless of whether you use Brevo or ConvertKit.

Expect to provide compliant opt-in records and follow local requirements; if a route or destination requires pre-registration, messages may be blocked until your sender profile is approved.

Deliverability safeguards depend on authentication and list hygiene: ensure SPF/DKIM (and where supported, DMARC alignment) are properly configured for the sending domain in Brevo or ConvertKit.

Operationally, you’ll want suppression management (unsubscribes/complaints/bounces), gradual volume ramping after a migration, and careful segmentation to avoid blasting unengaged contacts that can trigger spam filtering.

Brevo and ConvertKit provide support channels, but access and response times can vary by plan and issue type (billing vs. deliverability vs. technical integration).

Before committing, confirm how to reach support (ticket/chat/email), whether there’s priority routing, and what documentation exists for troubleshooting common failures like DNS auth, webhooks, or import errors.

As your list and event volume grow, scaling constraints tend to show up in areas like automation processing time, reporting latency, and integration sync backlogs rather than simple “contact count.”

With either Brevo or ConvertKit, plan for periodic cleanup (inactive suppression), structured tagging, and integration monitoring so operational load doesn’t turn into missed triggers, duplicate sends, or delayed segmentation updates.