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Brevo Alternatives

Explore alternatives to Brevo based on how teams actually work.

Last updated: December 28, 2025

How to Read This List

Teams exploring options beyond Brevo typically face decisions around pricing structure, automation depth, or how the tool fits their specific workflow (creator-focused vs ecommerce vs general email).

The platforms below are ordered by use case similarity. Each section describes how teams actually work with the tool day to day — not just feature lists.

#1 Mailchimp

Mailchimp screenshot

Mailchimp is commonly used by marketing teams and owner-operators who run recurring email programs and lightweight customer outreach from a single workspace. It often serves as the system of record for subscriber lists, campaign history, and basic engagement signals.

Teams typically import or sync contacts, organize them with tags and segments, then build campaigns on a weekly or monthly cadence. Day to day, work centers on drafting emails, scheduling sends, monitoring reports, and iterating based on engagement, alongside always-on automations like welcome or abandoned-cart sequences.

Good Fit For

  • Teams sending regular newsletters and announcements that need a repeatable build-review-schedule-report cycle
  • Ecommerce marketers syncing store data to run triggered emails such as welcome, browse, and abandoned cart follow-ups
  • Small marketing teams coordinating a campaign calendar across email and a few connected channels, with performance tracked in one place

Considerations

  • Keeping contact organization consistent can require ongoing hygiene work (tags, segments, duplicate audiences) as lists grow and sources multiply
  • Automation and reporting often depend on clean event data from integrations, so setup and troubleshooting can become part of the operating routine

#2 ActiveCampaign

ActiveCampaign screenshot

ActiveCampaign is typically used by marketing and revenue teams that run ongoing lifecycle messaging and want campaigns and sales follow-up to work from the same contact record. It often shows up in organizations managing leads, customers, and repeat engagement across multiple touchpoints.

Teams import and maintain contacts, then organize audiences with segmentation based on attributes and behaviors. Day to day, they build automated journeys that trigger from events (signups, clicks, site activity) while coordinating handoffs by updating deal stages, assigning tasks, and reviewing engagement timelines.

Good Fit For

  • Teams running always-on automations like onboarding, nurture, and re-engagement alongside scheduled newsletters
  • Sales and marketing teams that need a shared pipeline view to track leads, assign follow-ups, and record interactions
  • Organizations that rely on behavioral triggers and segmentation rules to route contacts into different messaging paths

Considerations

  • Keeping automations, segments, and pipeline rules aligned can take ongoing operational maintenance as campaigns evolve
  • Teams may need consistent governance around data fields, tagging, and attribution to avoid messy reporting and inconsistent targeting

#3 GetResponse

GetResponse screenshot

GetResponse is used by marketing teams that run email-led acquisition and nurture programs, often alongside landing pages, forms, and webinars. It commonly supports teams that need repeatable campaigns plus ongoing automation for lead handling and retention.

Teams typically build contact lists from forms and landing pages, then run a mix of scheduled broadcasts and always-on journeys triggered by signups and engagement. Day to day, work centers on preparing messages, segmenting with tags and scoring, coordinating approvals, and reviewing performance to adjust flows.

Good Fit For

  • Teams running weekly newsletters and promotional sends, with review and approval steps before anything is published
  • Lead generation programs that pair landing pages and sign-up forms with automated welcome and nurture sequences
  • Organizations hosting recurring live or on-demand webinars and following up with segmented email journeys based on attendance and actions

Considerations

  • To get consistent results, teams often need disciplined list hygiene, tagging conventions, and workflow maintenance as campaigns and segments grow
  • Groups with highly customized data models or reporting requirements may rely on integrations, exports, or APIs to align GetResponse activity with their internal systems

#4 MailerLite

MailerLite screenshot

MailerLite is commonly used by small marketing teams, creators, and organizations that run email newsletters and simple lifecycle messaging. It tends to support teams that want one place to manage subscribers, signups, and recurring sends.

Teams typically collect subscribers through embedded forms or landing pages, organize contacts into groups and fields, then build newsletters on a weekly or monthly cadence. Automations run alongside campaigns, triggered by events like form signups, link clicks, group changes, or purchases, with performance checks after each send.

Good Fit For

  • Teams publishing recurring newsletters and occasional announcements, with lightweight segmentation based on groups or subscriber fields
  • Marketers running always-on flows like welcome series, lead magnet delivery, webinar follow-ups, or onboarding after a form submission
  • Ecommerce operators sending triggered messages such as abandoned cart reminders and post-purchase follow-ups tied to store activity

Considerations

  • Work is often organized around campaigns and linear automations, which can require extra effort to manage complex journeys with many branches and edge cases
  • As channels, approval steps, and reporting needs grow across multiple stakeholders, teams may rely on external processes to coordinate reviews, QA, and cross-campaign governance

#5 Omnisend

Omnisend screenshot

Omnisend is typically used by ecommerce marketing teams running lifecycle messaging tied to store activity. It fits operators who want campaigns and automated flows coordinated around subscriber behavior and purchase events.

Teams connect their storefront and sync customers, orders, and browsing events, then set up core automations like welcome, cart recovery, post-purchase, and win-back. Day to day, they build promotional sends, target segments by behavior, and review flow and campaign performance to adjust timing, content, and audience rules.

Good Fit For

  • Ecommerce teams running weekly promotions alongside always-on flows like welcome, browse abandonment, and post-purchase follow-ups
  • Brands coordinating email with SMS and push for time-sensitive drops, restocks, and cart recovery sequences
  • Teams that plan messaging around customer lifecycle stages using purchase history and engagement-based segmentation

Considerations

  • Work tends to be centered on ecommerce events and storefront data, so non-commerce use cases may require workarounds or custom event design
  • Multi-channel programs add operational overhead for consent management, message frequency control, and keeping creative consistent across channels

#6 Campaign Monitor

Campaign Monitor screenshot

Campaign Monitor is used by marketing teams and agencies that run recurring email programs and one-off campaign sends, often with an emphasis on branded templates and consistent review workflows. It is commonly adopted when email is a primary owned channel managed by a small-to-mid marketing function.

Teams typically organize contacts into lists and segments, build emails from reusable templates, and coordinate internal reviews before scheduling sends. Day to day, work alternates between preparing campaign content, triggering automated journeys for lifecycle touchpoints, and checking engagement reports to refine targeting and timing.

Good Fit For

  • Teams producing weekly or monthly newsletters where templates, approvals, and repeatable send routines matter
  • Marketing groups running calendar-based promotions that require segmentation and scheduled delivery across time zones
  • Organizations setting up triggered emails around signups, purchases, donations, or content updates and monitoring engagement over time

Considerations

  • Work is centered on email programs, so teams coordinating broader cross-channel execution may still rely on separate systems for planning and orchestration
  • As segmentation, journeys, and reporting get more complex, maintaining clean subscriber data and consistent tagging becomes an ongoing operational task

#7 Constant Contact

Constant Contact screenshot

Constant Contact is commonly used by small organizations and local teams that run regular email outreach to a contact list, such as nonprofits, community groups, and small businesses managing customer communications without a dedicated marketing operations function.

Teams typically import or sync contacts, organize them into lists or basic segments, and build campaigns in a drag-and-drop editor. Work often runs on a weekly or monthly cadence: draft, schedule, send, then review opens and clicks to adjust content and list targeting for the next send.

Good Fit For

  • Teams sending recurring newsletters and announcements and needing a repeatable draft-to-schedule workflow
  • Organizations building and maintaining lists from sign-up forms, events, or donations, then targeting messages by simple audience filters
  • Teams coordinating seasonal or time-bound campaigns where performance reporting informs the next send rather than real-time optimization

Considerations

  • Campaign building is oriented around template-based emails and list-driven sends, which can feel limiting for teams with complex, behavior-based lifecycle messaging needs
  • Day-to-day account and subscriber management can introduce manual steps, especially when handling unsubscribes, contact status issues, or list hygiene processes