#1 Mailchimp
Mailchimp is commonly used by marketing teams and owner-operators who run recurring email programs and lightweight customer outreach from a single workspace. It often serves as the system of record for subscriber lists, campaign history, and basic engagement signals.
Teams typically import or sync contacts, organize them with tags and segments, then build campaigns on a weekly or monthly cadence. Day to day, work centers on drafting emails, scheduling sends, monitoring reports, and iterating based on engagement, alongside always-on automations like welcome or abandoned-cart sequences.
Good Fit For
- Teams sending regular newsletters and announcements that need a repeatable build-review-schedule-report cycle
- Ecommerce marketers syncing store data to run triggered emails such as welcome, browse, and abandoned cart follow-ups
- Small marketing teams coordinating a campaign calendar across email and a few connected channels, with performance tracked in one place
Considerations
- Keeping contact organization consistent can require ongoing hygiene work (tags, segments, duplicate audiences) as lists grow and sources multiply
- Automation and reporting often depend on clean event data from integrations, so setup and troubleshooting can become part of the operating routine