Benchmark Email Alternatives

MailerLite is used by teams that run email-first audience and lead programs, often alongside simple landing pages and signup forms. It tends to fit organizations where one or a few people own campaign production end to end.

Teams import or collect subscribers via forms and landing pages, then organize contacts into groups and fields for targeting. Day to day, they draft newsletters, schedule sends, and review reporting, while maintaining automations triggered by actions like form submissions, link clicks, or group joins.

Mailchimp is commonly used by marketing and growth teams that run recurring email programs and automated customer messaging tied to a contact database. It often sits alongside ecommerce, website, and CRM systems to keep outreach aligned with customer activity.

Teams typically sync contacts from forms, ecommerce platforms, or imports, then organize audiences with tags and segments. Day to day, they draft emails in a shared builder, schedule sends on a calendar, run automated journeys for key triggers, and review engagement and revenue reporting to adjust targeting and content.

Constant Contact is commonly used by small organizations that run recurring outreach such as newsletters, promotions, and event announcements. It tends to fit teams that want one place to manage contacts, build messages, and track engagement without a separate marketing ops layer.

Teams typically import or collect contacts through sign-up forms and landing pages, then organize audiences for targeted sends. Work often follows a weekly or monthly rhythm: draft an email, preview it, schedule or send, then review opens and clicks to plan the next message or resend to non-openers.

Campaign Monitor is typically used by marketing and communications teams that run recurring email campaigns and want a structured way to manage audiences, templates, and performance reporting. It also fits agencies managing multiple client accounts with separate access and approval needs.

Teams import or sync contacts, organize them into lists and segments, then build newsletters or announcements from shared templates and drafts. Work often follows a weekly or monthly cadence: prepare content, test and review links and rendering, schedule sends (including time-zone delivery), then monitor opens and clicks to adjust future sends and automations.

GetResponse is used by marketing teams that run email-led customer communication and lead generation, often combining newsletters, automated nurturing, and landing pages in one operational workflow. It also shows up in agencies managing campaigns and approvals across multiple collaborators.

Teams typically build contact lists, tag and segment subscribers based on behavior, then run a mix of scheduled broadcasts and always-on automation flows. Day to day, work centers on drafting emails and pages, setting triggers and filters for journeys, coordinating approvals with user roles, and reviewing engagement reports to adjust targeting.

Aweber is typically used by entrepreneurs and small teams that run email marketing as an ongoing operational channel. It tends to fit teams that rely on newsletters, list building, and straightforward follow-up sequences.

Teams usually start by syncing or importing subscribers into lists, then collecting new sign-ups through forms, landing pages, or connected apps. Day to day, they draft and send broadcasts on a set cadence, segment audiences for targeted sends, and maintain automated follow-ups triggered by sign-ups or engagement.

Brevo is used by teams that manage customer communications across email and other messaging channels while keeping basic customer data and engagement history in one place. It often shows up in small to mid-sized marketing operations that also need transactional and lifecycle messaging.

Teams typically import and maintain contacts, segment audiences, and run a mix of scheduled campaigns and ongoing automations tied to customer behavior. Day to day work revolves around building messages, setting triggers, reviewing deliverability and engagement metrics, and iterating on flows.