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Aweber vs ConvertKit

A side-by-side comparison for teams choosing between Aweber and ConvertKit.

Last updated: December 25, 2025

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Quick Overview

Broad email execution vs creator-first automation

The biggest difference between AWeber and ConvertKit is the product bet: AWeber is built around powerfully-simple email marketing execution (campaigns, list management, basic follow-ups) with an emphasis on reducing complexity, while ConvertKit (now branded as Kit in some contexts) prioritizes a clean workflow for automation, tagging/segmentation, and nurturing sequences. If your priority is straightforward newsletters and dependable day-to-day sending, AWeber leans that way; if your priority is building logic-driven subscriber journeys, ConvertKit leans that way.

That tradeoff exists because AWeber’s positioning comes from a long history in email marketing (founded 1998) and a stated goal to “remove the complexity” so teams can execute quickly, while ConvertKit’s modern positioning centers on subscriber organization via tagging and visual automations as the core organizing principle. In practice, AWeber tends to frame success around simpler setup and list organization, while ConvertKit frames success around structuring audiences and automating the right message based on subscriber context.

For buyers, this difference determines where you’ll spend effort: AWeber concentrates your workflow on producing and sending campaigns with manageable automation, while ConvertKit pushes you toward designing a tagging/segmentation strategy that makes automation and personalization easier over time. The rest of the comparison unpacks what that means for automation depth, ongoing operating overhead, how you model subscribers (lists vs tags), and how comfortably the tool supports your evolving messaging complexity.

Quick Comparison

At a Glance

Category Aweber ConvertKit
Best for Small businesses, email marketers Content creators, bloggers, YouTubers
Core strength List management, campaigns Tagging, email sequences
Automation depth Behavior triggers, split paths Visual automations, workflows
Pricing model Subscriber-based tiers, unlimited sends Subscriber-based tiers, unlimited emails
Learning curve Beginner-friendly, occasional setup friction Easy navigation, advanced setup time

Vendor Snapshot

Company Snapshot

Background data gathered from our market research (founding year, HQ, team size, specialties, etc.).

A
27+ years operating Team 51-200
Founded
1998
HQ
Doylestown, PA, USA
Team
51-200
Industry
Email Marketing Software

AWeber provides powerfully simple email marketing solutions for entrepreneurs and small businesses, helping them connect with prospects and customers through email campaigns and automation. The company emphasizes easy-to-use tools and 24/7 customer support and has operated as a remote-first company since 2020.

Specialties

Automated Email Follow-Up Email Marketing Email Marketing Software Email Newsletters Marketing Automation

ConvertKit

Visit website
C
12+ years operating Team 51-200
Founded
2013
Team
51-200
Industry
Email Marketing

ConvertKit (now branded as Kit) is an email-first platform for creators, offering email marketing, audience management, and automation tools in a simple, intuitive interface. It focuses on helping creators build and grow more valuable businesses through email-driven marketing and automation.

Specialties

Creator Economy Email Marketing

Why These Platforms Feel So Different

AWeber emerged in 1998, when email marketing meant newsletters and basic automated follow‑up at scale. ConvertKit started in 2013, shaped by the creator economy and the need to manage ongoing relationships across many entry points. Those timeframes mattered, because each product formed around different expectations for subscriber organization and workflow building.

Because AWeber grew up solving dependable broadcast sending and follow-up, it prioritizes list organization and steady campaign execution. This leads to tradeoffs when one person needs to live cleanly across many contexts without duplication. One concrete example is how “create lists” remains a central mental model, which can shape how you structure campaigns.

Because ConvertKit was built around creators managing one audience through many forms, offers, and funnels, it prioritizes a single subscriber record enriched by tags and sequences. This leads to tradeoffs in areas where teams want heavy template variety or highly customized presentation controls. One concrete example is its emphasis on tagging as the primary way to classify subscribers instead of splitting them into separate lists.

These origin choices explain why the tools feel different when you build, organize, and iterate. The next sections examine how those early priorities show up in day-to-day workflows and constraints.

Key Takeaways

Key Differences

Aweber and ConvertKit differ across key areas like audience fit, automation approach, data structure, integrations, reporting, and publishing workflows.

Market focus

SMB marketing vs creator-first

Aweber targets broad small-business email marketing, while ConvertKit is built around creator and newsletter-based audience growth.

Automation model

Basic flows vs visual funnels

Aweber supports straightforward campaign automations, while ConvertKit emphasizes visual automations designed for sequences, tags, and funnel-style routing.

Data model

List-centric vs tag-centric

Aweber organizes audiences primarily through lists, while ConvertKit relies more on tags and segmentation within a unified subscriber database.

Integrations

Broader catalog vs smaller app store

Aweber offers a larger set of direct and third-party integrations, while ConvertKit supports fewer integrations through its app ecosystem.

Reporting depth

Standard analytics vs optimization reporting

Aweber focuses on core email and message analytics, while ConvertKit adds more optimization-oriented reporting on higher tiers.

Workflow complexity

Campaign execution vs audience monetization

Aweber centers on building and sending campaigns efficiently, while ConvertKit prioritizes creator workflows like audience segmentation and subscriber monetization.

Feature Comparison

Feature-by-feature comparison

Comparison of core email marketing, automation, audience management, and growth tools.

Email campaign management

Create, schedule, and send email campaigns.

Aweber

Drag-and-drop campaign creation with scheduling and tracking.

ConvertKit

Structured broadcasts and sequences with scheduling and delivery.

Marketing automation

Workflow automation triggered by subscriber actions.

Aweber

Behavioral triggers with split paths and workflow versioning.

ConvertKit

Visual automation builder for workflows, tagging, and sequences.

Tagging and segmentation

Organize and target audiences using tags and segments.

Aweber

Tagging and segmentation for targeted sends and follow-ups.

ConvertKit

Tagging and segmentation designed for creator-focused targeting.

Landing pages

Build pages to capture leads and grow lists.

Aweber

Drag-and-drop landing page builder with templates and tracking.

ConvertKit

Customizable landing page templates available across all plans.

Signup forms

Create and manage opt-in forms for subscribers.

Aweber

Sign up form builder with centralized forms management.

ConvertKit

Unlimited landing pages and forms on free Newsletter plan.

A/B testing

Test variations to improve performance.

Aweber

—

ConvertKit

A/B testing on Creator Pro tier.

Deliverability reporting

Reporting focused on inbox placement and delivery metrics.

Aweber

—

ConvertKit

Deliverability reporting on Creator Pro tier.

Reporting and analytics

Dashboards and metrics for campaign performance.

Aweber

Advanced reporting and analytics available on paid plans.

ConvertKit

Reporting and analytics with advanced reporting on Creator Pro.

Integrations ecosystem

Connect with third-party tools and platforms.

Aweber

App integrations across many categories; Capterra lists 96 integrations.

ConvertKit

Integrations via App Store; Capterra lists 18 integrations.

Support availability

Customer support channels and hours.

Aweber

24/7 live chat and email support; phone during U.S. business hours.

ConvertKit

24/7 email and chat support.

Web push notifications

Browser push messaging for subscribers.

Aweber

Web push notifications supported.

ConvertKit

—

Feature Analysis

Feature Explanation: How These Capabilities Differ in Practice

You’ve already seen which boxes each tool checks. This section clarifies how the shared features behave day to day, and where the implementation differs.

#1 Automation & Flows

AWeber includes workflow automation with branching paths based on subscriber actions. It also supports workflow versioning so you can change automations in a draft state.

ConvertKit uses visual automations to connect forms, tags, and email sequences into funnels. Users often build behavior-based follow-ups by tagging subscribers from clicks or downloads.

#2 Customer Segmentation

AWeber segmentation is commonly driven by organizing contacts into lists and using behavior signals for targeting. In practice, teams often manage audiences by list plus engagement-driven follow-ups.

ConvertKit leans heavily on tagging and segmentation to avoid duplicate contacts. Creators commonly tag subscribers from integrations and then target those tags in campaigns and automations.

#3 Multichannel Messaging

AWeber focuses on email and also supports web push notifications as a built-in channel option. It does not position SMS or WhatsApp as native channels.

ConvertKit focuses on email and does not offer SMS messaging. Its multichannel reach is typically handled through third-party integrations rather than built-in channels.

#4 Landing Pages & Lead Capture

AWeber includes a drag-and-drop landing page builder and can connect payment options on landing pages. This is commonly used for opt-ins and simple sales pages tied to email follow-ups.

ConvertKit includes landing pages and forms as core list-building tools. Many setups connect a form to an automation that tags the subscriber and starts a sequence.

#5 Integrations & Data Sync

AWeber provides a large integrations directory spanning ecommerce, landing pages, and lead sources. It includes direct connections like Shopify and Stripe, plus automation connectors like Zapier and Make.

ConvertKit supports integrations across creator tools and ecommerce platforms like Shopify and WooCommerce. In practice, integrations commonly apply tags to drive segmentation and automation entry points.

#6 Testing & Optimization

AWeber supports A/B testing for campaigns, which teams use to compare email variants. It’s typically applied to subject lines or content performance checks.

ConvertKit supports A/B testing, including testing multiple subject lines per campaign. This is used to compare opens and engagement across variations before standardizing on a winner.

Pricing

Pricing & Plans

Compare tiers, caps, and upgrade paths at a glance.

Aweber

Tiered Volume pricing

Public tiered monthly pricing up to 100,000 contacts, with custom pricing at higher volumes.

ConvertKit

Tiered Volume pricing

Public tiered monthly pricing by contact volume with unlimited email sends on listed tiers, and custom pricing at higher volumes.

1,000 contacts

PLAN

$25

per month

What's included

  • ✓ Includes 10,000 emails
  • ✓ Email marketing automation
  • ✓ Landing pages and signup forms
  • ✓ Segmentation and subscriber management

Limitations

  • • Email sends are capped at 10,000 emails/month at this tier.
  • • SMS is not available.

PLAN

$39

per month

What's included

  • ✓ Includes Unlimited emails
  • ✓ Broadcasts and email sequences
  • ✓ Tagging and segmentation
  • ✓ Visual automation workflows

Limitations

  • • SMS is not available.
  • • Pricing and capabilities are tied to subscriber/contact volume (upgrade required as list grows).
10,000 contacts

PLAN

$100

per month

What's included

  • ✓ Includes 100,000 emails
  • ✓ Email broadcasts and sequences
  • ✓ Audience segmentation
  • ✓ Landing pages and forms

Limitations

  • • Email sends are capped at 100,000 emails/month at this tier.
  • • SMS is not available.

PLAN

$139

per month

What's included

  • ✓ Includes Unlimited emails
  • ✓ Unlimited email sends
  • ✓ Automation and segmentation
  • ✓ Creator-focused email marketing workflows

Limitations

  • • SMS is not available.
  • • Scaling beyond 10,000 contacts requires moving to a higher tier.
50,000 contacts

PLAN

$375

per month

What's included

  • ✓ Includes 500,000 emails
  • ✓ Automation workflows for larger lists
  • ✓ Reporting and analytics
  • ✓ List and subscriber management

Limitations

  • • Email sends are capped at 500,000 emails/month at this tier.
  • • SMS is not available.

PLAN

$379

per month

What's included

  • ✓ Includes Unlimited emails
  • ✓ Unlimited email sends at higher volume
  • ✓ Automation workflows for large audiences
  • ✓ Segmentation and subscriber management

Limitations

  • • SMS is not available.
  • • Deliverability and sending practices may need tighter list hygiene at this scale (operational constraint).
100,000 contacts

PLAN

$600

per month

What's included

  • ✓ Includes 1,000,000 emails
  • ✓ High-volume email sending
  • ✓ Automation and segmentation
  • ✓ Reporting and analytics

Limitations

  • • Email sends are capped at 1,000,000 emails/month at this tier.
  • • SMS is not available.

PLAN

$679

per month

What's included

  • ✓ Includes Unlimited emails
  • ✓ Unlimited email sends at high volume
  • ✓ Advanced automation use cases
  • ✓ Segmentation and analytics

Limitations

  • • SMS is not available.
  • • Operational readiness (list hygiene, compliance, throughput) becomes more critical at this scale.
500,000 contacts

PLAN

Contact sales

—

What's included

  • ✓ Includes custom emails
  • ✓ Custom plan sizing for large databases
  • ✓ Account-assisted onboarding (sales-led purchase)
  • ✓ High-volume sending configuration

Limitations

  • • Contact sales for pricing and plan terms (custom contract).
  • • Operational review may be required for high-volume sending and compliance.

PLAN

Contact sales

—

What's included

  • ✓ Includes Unlimited emails
  • ✓ Custom pricing and contracting
  • ✓ Account-assisted onboarding (sales-led purchase)
  • ✓ High-volume sending configuration

Limitations

  • • Contact sales for pricing and plan terms (custom contract).
  • • May require deliverability/compliance review and implementation coordination.
1,000,000 contacts

PLAN

Contact sales

—

What's included

  • ✓ Includes custom emails
  • ✓ Custom plan sizing for very large lists
  • ✓ Account-assisted onboarding (sales-led purchase)
  • ✓ High-volume sending configuration

Limitations

  • • Contact sales for pricing and plan terms (custom contract).
  • • Operational review may be required for throughput, deliverability, and compliance.

PLAN

Contact sales

—

What's included

  • ✓ Includes Unlimited emails
  • ✓ Custom pricing and contracting
  • ✓ Account-assisted onboarding (sales-led purchase)
  • ✓ High-volume sending configuration

Limitations

  • • Contact sales for pricing and plan terms (custom contract).
  • • May require deliverability/compliance review and onboarding approvals for throughput at this scale.

Customer Voices

Reviews & Ratings

See how Aweber vs ConvertKit compare based on verified customer reviews (pros, cons, sentiment).

Aweber

4.4 / 5.0

Based on 320 reviews

Positive sentiment
Top Pros
  • • Customer support is fast and helpful
  • • Easy setup and straightforward dashboard
  • • Good for basic email marketing needs
  • • Solid list and subscriber management
Top Cons
  • • Interface feels outdated and clunky
  • • Pricing increases caught users off guard
  • • Automation lacks advanced branching logic
  • • Templates and forms are hard to customize

ConvertKit

4.6 / 5.0

Based on 237 reviews

Positive sentiment
Top Pros
  • • Simple, clean interface that's easy to use
  • • Automations feel powerful yet approachable
  • • Tagging and segmentation are really useful
  • • Free plan is generous for many users
Top Cons
  • • Price feels high for smaller lists
  • • Email design and layouts feel limited
  • • Advanced features can feel missing
  • • Imports can be tricky from older sources

Real-World Scenarios

How Aweber and ConvertKit behave in real marketing workflows

After scanning a feature matrix, the real question is how those capabilities feel during day-to-day work. These scenarios show how workflows, cadence, and handoffs differ in practice.

#1 Weekly campaign production

Aweber: Teams build weekly broadcasts with repeatable steps, often using checklists and approvals, then schedule in batches to keep cadence predictable.

ConvertKit: Creators draft weekly emails quickly, reuse simple patterns, and adjust sends on the fly when content timing shifts.

#2 Ongoing subscriber organization

Aweber: Marketers manage contacts with clearer handoffs between lists and segments, doing periodic cleanups to keep recurring sends targeted.

ConvertKit: Teams organize subscribers more fluidly, updating groupings continuously as people opt in, click, or change interests during ongoing publishing.

#3 Automation handoffs and upkeep

Aweber: Workflows get reviewed weekly, with manual checkpoints when promotions change, so handoffs stay orderly even as campaigns rotate.

ConvertKit: Automations run as an always-on backbone, with lightweight adjustments made anytime content or launches shift without disrupting the recurring cadence.

#4 Launch and promo bursts

Aweber: Teams coordinate launch bursts by scheduling a sequence ahead, then monitoring replies and making controlled mid-launch edits as needed.

ConvertKit: Creators run launch bursts with fast pivots, swapping messages or timing midstream based on audience signals and daily performance checks.

#5 Content-to-email publishing rhythm

Aweber: Email work often follows a planned editorial rhythm, with recurring newsletters prepared in advance to reduce day-of publishing pressure.

ConvertKit: Email is tightly tied to ongoing publishing, with messages drafted close to release time and adjusted quickly when content schedules change.

#6 Performance visibility and iteration

Aweber: Teams review results on a weekly cadence, then apply steady adjustments to future sends, keeping reporting and optimization in a routine loop.

ConvertKit: Creators check performance more continuously during active periods, making quick tweaks to messaging and follow-ups to match audience response.

Decision Guide

Which Platform Should You Choose?

Use these cues to quickly see which platform fits how you work.

Aweber

Best for

Teams that run a steady publishing routine and prefer predictable, repeatable campaign execution over constant system redesign.

This platform is a good fit if:

  • ✓ You send on a consistent schedule and mostly reuse the same core campaign structure each time.
  • ✓ Your workflow starts with organizing contacts into clear buckets before you send anything.
  • ✓ Your team treats setup steps as a checklist and expects to follow the same sequence every time.
  • ✓ When something feels unclear, you pause the build and get an answer before moving forward.

ConvertKit

Best for

Creators and lean teams whose marketing rhythm is driven by audience behavior and frequent iteration across multiple ongoing offers.

This platform is a good fit if:

  • ✓ You segment people based on what they do and you update those groupings continuously as behavior changes.
  • ✓ Campaigns are adjusted mid-run based on what you learn week to week rather than staying locked once launched.
  • ✓ Your team maintains multiple parallel sequences that need to stay coherent as new content and offers are added.
  • ✓ Workflows depend on mapping subscriber journeys end-to-end and keeping the logic consistent as you evolve it.

Need-to-know

Frequently Asked Questions

Everything you need to know about comparing these platforms.

How much work is it to migrate my list, tags, and automations from Aweber to ConvertKit (or the other way around)?

Both Aweber and ConvertKit let you import subscribers via CSV, but complex setup items (automations, forms, landing pages, and templates) typically need to be rebuilt rather than perfectly transferred. Expect to map fields (custom fields, tags, segments) and re-create triggers and email content in the new platform.

Plan for a staged cutover: import, validate counts and consent fields, run test sends, then move live forms and integrations so new leads stop entering the old system.

What happens if I switch to one platform and then decide to switch back later—will I lose anything?

You can move your subscriber data back out of Aweber or ConvertKit, but you shouldn’t assume a full “round-trip” restores everything. Deliverability history, suppression lists, and engagement metrics don’t transfer cleanly, and automation logic may need to be rebuilt.

If you think you might reverse the decision, export key assets regularly (subscriber list with tags/fields, unsubscribes/bounces, and email content) so you can re-import with fewer gaps.

Do I actually own my subscriber data, and can I export it whenever I want?

In both Aweber and ConvertKit, you can export subscriber lists (including fields like email address and many custom fields) for backup or migration. Unsubscribed/bounced contacts may require separate exports or filtering so you can preserve suppression behavior in a new system.

Before exporting, confirm which fields are included and whether tags/segments are represented as columns, since that affects how reliably your structure can be recreated elsewhere.

How do Aweber and ConvertKit handle GDPR, consent tracking, and regional privacy rules?

Both Aweber and ConvertKit support common GDPR workflows such as capturing consent via forms and maintaining subscriber status (subscribed/unsubscribed). Your compliance still depends on how you configure signup language, double opt-in (where applicable), and how you document lawful basis and consent.

If you collect EU/UK leads, ensure the consent fields you store in Aweber or ConvertKit are exportable and that you can respond to access/deletion requests using the platform’s subscriber management tools.

I run multiple stores/brands—can I keep them separate without mixing lists and reporting?

Aweber and ConvertKit can both accommodate multiple brands, but separation typically requires deliberate list/segment/tag architecture and consistent naming. If you need hard separation (distinct send identities, separate opt-in flows, and independent reporting), confirm whether you’ll manage that inside one account or via multiple accounts/workspaces.

Before committing, outline how you’ll prevent cross-brand emails (e.g., suppression rules or segment filters) and how you’ll handle contacts who subscribe to more than one brand.

Will API limits or integration constraints break my setup if I rely heavily on automations and third-party tools?

Both Aweber and ConvertKit offer APIs and native integrations, but the practical constraint is often rate limits and feature parity between “native” and “via API” connections. If you push large volumes of events, frequent updates, or near-real-time syncing, you should validate throughput expectations and how retries/errors are handled.

For critical integrations, test in a sandbox or with a small segment first and confirm which subscriber fields, tags, and unsubscribe states are writable via the integration for Aweber or ConvertKit.

Can I send SMS internationally, and what happens with country-specific rules or carrier restrictions?

SMS availability and reach depend on your SMS provider relationships, supported countries, and local regulations (opt-in standards, quiet hours, and required disclosures). If you plan to message multiple regions, verify whether Aweber or ConvertKit supports SMS in those countries and how they enforce compliant opt-in/opt-out keywords.

Even when SMS is available, some regions or carriers may block certain message types, shortening links, or high-frequency sends, so confirm policy and testing steps before scaling.

How do I protect deliverability—what controls exist if my open rates drop or I get spam complaints?

Deliverability is influenced by list hygiene, authentication (SPF/DKIM/DMARC where applicable), and sending behavior, not just the platform. Aweber and ConvertKit both require you to follow anti-spam policies and maintain compliant acquisition practices, and they can take action if complaint or bounce rates are high.

To reduce risk, keep suppressed contacts from being re-imported, use confirmed opt-in where appropriate, and segment by engagement so Aweber or ConvertKit sending patterns stay aligned with mailbox provider expectations.

What should I realistically expect from support—especially during a migration or a sending emergency?

Support access and response times depend on your plan and the provider’s current volumes, so you should confirm what channels are available (ticket, chat, phone) before you need urgent help. For time-sensitive issues like sending blocks or account reviews, Aweber and ConvertKit may require identity and compliance verification before changes are made.

If you anticipate high-stakes launches, document your DNS/authentication setup and keep recent export backups so you can troubleshoot quickly with Aweber or ConvertKit support.

What happens when my list grows or my sending volume spikes—are there operational ceilings I should plan for?

As your list and send frequency grow, you may hit practical limits around import sizes, automation processing time, and compliance reviews triggered by sudden volume changes. Aweber and ConvertKit may ask for additional list provenance details if you scale rapidly to ensure the subscribers were acquired with permission.

To avoid disruptions, ramp volume gradually, keep proof of opt-in sources, and monitor bounces/complaints closely so your Aweber or ConvertKit account isn’t flagged during growth spurts.

Final Thoughts

Our Recommendation

This decision is about how your team runs email as an ongoing operation: coordinated production versus a lean, creator-led workflow.

Choose Aweber when your marketing cadence is structured, multiple people touch the process, and you can manage steady coordination without slowing delivery. It fits teams that expect varied requests, recurring handoffs, and a need for consistent operational coverage.

Choose ConvertKit when you want a straightforward routine that stays predictable week to week and is easy to maintain with limited bandwidth. It works best for small teams or solo operators who prioritize low overhead, clear execution paths, and minimal coordination.

Map the choice to how work actually moves through your team, and the right platform becomes clear. Pick Aweber for coordinated operations, and pick ConvertKit for a streamlined, self-managed workflow.