Aweber vs Brevo

Quick Overview

Simple email marketing vs unified customer suite

The biggest difference between AWeber and Brevo is scope: AWeber is built around powerfully simple email marketing and follow-up automation, while Brevo positions itself as a broader customer relationship suite that brings multiple engagement channels and a unified customer view into one platform. If your priority is straightforward newsletter-and-sequence execution, AWeber leans into that focus; if your priority is coordinating messaging across touchpoints, Brevo is designed to behave more like a hub.

That tradeoff reflects their product bets and evolution: AWeber, founded in 1998, has long emphasized removing complexity from email marketing so teams can move quickly without heavy setup, which naturally pushes the experience toward streamlined list management and core campaign workflows. Brevo, founded in 2012 and formerly Sendinblue, has expanded its identity into a CRM-oriented suite, so its model centers on consolidating store, web, and campaign data into a single customer view that can power automation across channels as well as email.

In practice, this difference affects how you design lifecycle messaging, how much of your customer data you expect to live inside the platform, and how tightly marketing ties into sales-style contact management. It also shapes the rest of the evaluation: automation depth versus operational simplicity, omnichannel reach versus email-first workflows, and how much ongoing structure you’re willing to maintain to keep segments, journeys, and reporting aligned.

Quick Comparison

At a Glance

Category	Aweber	Brevo
Best for	Small business email marketers	Small businesses needing CRM
Core strength	Email campaigns, list management	Multichannel messaging suite
Automation depth	Behavior triggers, split paths	Email workflows, SMS automation
Pricing model	Subscriber-based tiers, unlimited sends	Usage-based plans, send volume
Learning curve	Beginner-friendly, occasional setup friction	User-friendly, contact management learning

Vendor Snapshot

Company Snapshot

Background data gathered from our market research (founding year, HQ, team size, specialties, etc.).

Aweber

Visit website

A

27+ years operating Team 51-200

Founded: 1998
HQ: Doylestown, Pennsylvania, USA
Team: 51-200
Industry: Email Marketing Software

AWeber provides powerfully simple email marketing solutions for entrepreneurs and small businesses, helping them connect with prospects and customers. The company focuses on removing the complexity of email marketing and offers 24/7 customer support; it has been remote-first since 2020.

Specialties

Automated Email Follow-Up Email Marketing Email Marketing Software Email Newsletters Marketing Automation

Brevo

Visit website

B

13+ years operating Team 501-1000

Founded: 2012
HQ: Paris, Île-de-France, France
Team: 501-1000
Industry: CRM Suite (Customer Relationship Management)

Brevo (formerly Sendinblue) is a customer relationship management (CRM) suite designed to help businesses cultivate long-term customer relationships. It provides a unified view of the customer journey in one platform to support meaningful engagement and growth.

Specialties

Business Phone Solutions Chat Deliverability Digital Marketing Email Marketing Landing Pages Marketing Automation Meetings

Why These Platforms Feel So Different

AWeber started in 1998 as an email newsletter and follow-up tool built around list publishing and autoresponders. Brevo began in 2012 as Sendinblue, emerging from a later era where businesses needed dependable message sending across systems and channels. Those different starting constraints shaped what each company treated as the “core” problem worth solving first.

Because AWeber grew up in the early email marketing era, it prioritizes steady list operations and repeatable campaign execution over frequent reinvention. This leads to an experience that often favors proven workflows, even when newer patterns could allow more flexibility. A concrete example is its long-running emphasis on list management and automated follow-up as foundational building blocks.

Because Brevo was founded later and is positioned as a suite, it prioritizes assembling multiple communication and relationship functions under one roof. This leads to broader surface area and more moving parts that can introduce friction, including performance and account governance complaints from some reviewers. A concrete example is its product framing around multiple channels and a unified customer view rather than a single email-first workflow.

These origin choices explain why the same “email marketing” label hides different design priorities and compromises. The next sections work through how those priorities show up once you get into day-to-day execution details.

Feature Analysis

Feature Explanation: How These Capabilities Differ in Practice

You’ve already seen which boxes each platform checks. This section clarifies how the key features behave when you’re actually building campaigns and workflows.

#1 Automation & Flows

Aweber automations use behavioral triggers and can branch with split paths. It also supports workflow versioning so you can update flows without affecting live ones.

Brevo automation is typically paired with ecommerce and engagement use cases, like abandoned cart and win-back sequences. Brevo also positions automation alongside channel controls like send-time optimization and frequency caps.

#2 Customer Segmentation

Aweber segments contacts using lists, tags, and behavior-based organization. It’s commonly used to group subscribers by how they engage with emails.

Brevo segmentation is built around lists and contact management, including moving contacts between lists. Reviewers also mention using Brevo’s API to import contacts into specific lists and segments.

#3 Multichannel Messaging

Aweber focuses on email marketing and does not offer SMS messaging. Its pricing information also lists SMS as not available.

Brevo supports email plus additional channels like SMS and WhatsApp. It also includes chat as part of its broader messaging toolkit.

#4 Reporting & Campaign Analytics

Aweber includes advanced reporting and analytics for campaigns. It also supports branded click-tracking links to keep tracking URLs on your domain.

Brevo reporting surfaces campaign metrics like opens, clicks, and conversions in real time. Reviewers also mention downloadable reports from the analytics dashboard.

#5 A/B Testing

Aweber supports A/B testing to compare different email or campaign elements. This is positioned as a built-in capability for optimizing sends.

Brevo supports A/B testing as part of campaign optimization. It’s also described alongside testing subject lines, offers, and calls to action.

#6 Ecommerce Integrations & Store Data

Aweber integrates with ecommerce tools like Shopify and can auto-add buyer emails via certain commerce integrations. For WooCommerce, it may rely on partner integrations to sync customer and sales data.

Brevo positions ecommerce around using store and web data to power automations like cart recovery and back-in-stock. It also highlights revenue and conversion monitoring in its dashboards.

Pricing

Pricing & Plans

Compare tiers, caps, and upgrade paths at a glance.

Aweber

Per contact Volume pricing

Pricing scales by subscriber (contact) count with monthly email send allowances tied to the selected contact tier.

Brevo

Usage based Volume pricing

Pricing is published by contact tier with an explicit monthly email send allowance per tier, and SMS is available as an additional channel.

Contact tier

Aweber

Brevo

1,000 contacts

PLAN

$25

per month

What's included

✓ Includes 10,000 emails
✓ No-code email builder (WYSIWYG editor)
✓ Audience segmentation tools
✓ Unlimited email automations

Limitations

• Monthly sending is limited to 10,000 emails at this tier; higher volume requires upgrading.

PLAN

$17

per month

What's included

✓ Includes 10,000 emails
✓ Drag & drop email editor
✓ Advanced segmentation
✓ Email and SMS channel support

Limitations

• Monthly sending is limited to 10,000 emails at this tier; higher volume requires upgrading.

10,000 contacts

PLAN

$100

per month

What's included

✓ Includes 100,000 emails
✓ Unlimited email lists
✓ Unlimited landing pages
✓ Behavior-based contact organization/segmentation

Limitations

• Monthly sending is limited to 100,000 emails at this tier; higher volume requires upgrading.

PLAN

$69

per month

What's included

✓ Includes 100,000 emails
✓ Marketing automation (plan-dependent)
✓ Landing pages (plan-dependent)
✓ A/B testing (plan-dependent)

Limitations

• Monthly sending is limited to 100,000 emails at this tier; higher volume requires upgrading.

50,000 contacts

PLAN

$375

per month

What's included

✓ Includes 500,000 emails
✓ Advanced reporting and analytics
✓ Full template library
✓ Remove AWeber branding (per plan feature availability)

Limitations

• Monthly sending is limited to 500,000 emails at this tier; higher volume requires upgrading.

PLAN

$399

per month

What's included

✓ Includes 500,000 emails
✓ Multi-user access (plan-dependent)
✓ Campaign analytics/reporting
✓ Contact management (lists/segments)

Limitations

• Monthly sending is limited to 500,000 emails at this tier; higher volume requires upgrading.

100,000 contacts

PLAN

$600

per month

What's included

✓ Includes 1,000,000 emails
✓ Advanced landing page features
✓ Advanced reporting and analytics
✓ Priority support (availability varies by plan)

Limitations

• Monthly sending is limited to 1,000,000 emails at this tier; higher volume requires upgrading.

PLAN

$669

per month

What's included

✓ Includes 1,000,000 emails
✓ Advanced ecommerce features (plan-dependent)
✓ Contact scoring (plan-dependent)
✓ Additional channels like WhatsApp/push (plan-dependent)

Limitations

• Monthly sending is limited to 1,000,000 emails at this tier; higher volume requires upgrading.

500,000 contacts

PLAN

Contact sales

—

What's included

✓ Includes custom emails
✓ Pricing based on subscriber count (no per-seat minimums/caps referenced)
✓ Unlimited user accounts (per plan feature availability)
✓ Custom allowances at higher volumes

Limitations

• Requires contacting sales for custom pricing and custom sending allowances.

PLAN

$2,447

per month

What's included

✓ Includes 5,000,000 emails
✓ High-volume contact database support
✓ API-based contact import/segmentation workflows (as commonly used by customers)
✓ Reporting for large-scale campaigns

Limitations

• At high volumes, deliverability/compliance reviews and throughput management may be required operationally for large-scale sending.

1,000,000 contacts

PLAN

Contact sales

—

What's included

✓ Includes custom emails
✓ Pricing based on subscriber count (no per-seat minimums/caps referenced)
✓ Unlimited lists and landing pages (per plan feature availability)
✓ Custom allowances at higher volumes

Limitations

• Requires contacting sales for custom pricing and contract terms at this scale.

PLAN

$45,473

per month

What's included

✓ Includes 10,000,000 emails
✓ Very high-volume monthly email allowance
✓ Enterprise-grade account structures (plan-dependent)
✓ Multi-account management (plan-dependent)

Limitations

• Enterprise-scale sending may require additional technical onboarding and approval processes (e.g., deliverability/compliance) depending on use case.

Customer Voices

Reviews & Ratings

See how Aweber vs Brevo compare based on verified customer reviews (pros, cons, sentiment).

Aweber

4.4 / 5.0

Based on 320 reviews

Positive sentiment

Top Pros

• Customer support is fast and helpful
• Easy setup for basic email needs
• Solid list management and tagging
• Reliable for simple newsletters and broadcasts

Top Cons

• Interface feels outdated and clunky
• Automation lacks advanced branching logic
• Pricing increased sharply for some users
• Ecommerce integrations feel basic or limited

Brevo

4.6 / 5.0

Based on 3,339 reviews

Positive sentiment

Top Pros

• Great value, strong free plan
• Easy drag-and-drop email builder
• Automation and segmentation are straightforward
• Support is responsive and knowledgeable

Top Cons

• Platform can be slow or laggy
• Email limits can feel restrictive
• Accounts can be blocked without clear reasons
• Forms and integrations feel limited or buggy

Real-World Scenarios

How Aweber and Brevo behave in real marketing workflows

After the matrix, it helps to see how differences show up during real campaigns, handoffs, and recurring optimizations. These scenarios translate capabilities into day-to-day workflow impact.

#1 Recurring campaign production

Aweber: Teams run recurring newsletters with steady routines, reusing layouts and lists; weekly sends stay consistent with fewer workflow handoffs.

Brevo: Teams coordinate recurring sends across more touchpoints, adjusting schedules as needs change; weekly production often includes extra routing and checks.

#2 Subscriber growth and list hygiene

Aweber: List growth is managed through simple, ongoing intake and cleanup; teams review subscribers periodically and keep cadence stable with lightweight upkeep.

Brevo: List hygiene is handled with more frequent adjustments as contacts shift between uses; teams revisit segmentation and suppression on an ongoing basis.

#3 Lifecycle follow-ups and reminders

Aweber: Follow-ups run in predictable sequences, with recurring reviews to keep timing aligned; teams make occasional adjustments without major workflow disruption.

Brevo: Follow-ups adapt more often as campaigns evolve, with ongoing tweaks to timing and paths; teams coordinate edits across related messaging workflows.

#4 Multichannel coordination in a single week

Aweber: Weekly coordination stays centered on email, with fewer cross-team dependencies; teams focus on send cadence and quick edits during campaign bursts.

Brevo: Weekly coordination spans multiple channels, requiring more scheduling alignment; teams manage handoffs and timing so messages don’t overlap during bursts.

#5 Performance visibility and iteration cadence

Aweber: Reporting supports quick weekly check-ins; teams spot what worked, then make straightforward adjustments to content and timing for the next send.

Brevo: Reporting encourages more frequent monitoring across activities; teams review performance in ongoing cycles and coordinate follow-up changes across workflows.

#6 Team workflow and approvals

Aweber: Workflows suit smaller teams moving fast; approvals are informal, and recurring sends can be updated quickly without complex coordination.

Brevo: Workflows suit teams with more moving parts; approvals and handoffs are more structured, and updates often follow a recurring review rhythm.

Need-to-know

Frequently Asked Questions

Everything you need to know about comparing these platforms.

How much work is it to migrate my lists, tags, automations, and templates from Aweber to Brevo (or the other way around)?

Expect contacts and basic fields to move easily via CSV export/import, but automations and templates typically need to be rebuilt when moving between Aweber and Brevo because workflow logic, triggers, and template builders don’t map 1:1.

If you rely on historical engagement (opens/clicks) for segmentation, plan for partial carryover at best—most migrations bring over contacts and attributes, not full event history in a usable way inside the new platform.

What happens if I switch to Aweber or Brevo and then decide to switch back—can I reverse the decision without losing everything?

You can switch away from either Aweber or Brevo by exporting your contacts and key fields, but the “state” of automations (where someone is in a flow) generally won’t transfer back cleanly and may need to be restarted or re-triggered.

To reduce disruption, keep an external record of critical segments/tags and document automation entry rules so you can recreate them if you return to Aweber or Brevo later.

Do I actually own my data, and can I export everything I need from Aweber and Brevo at any time?

In practice, both Aweber and Brevo allow exporting contact lists and many standard contact fields (commonly via CSV), which covers the essentials for moving providers or backing up your audience.

What’s not always fully portable is platform-specific data like internal automation states, some template-specific assets, or aggregated reporting views—so treat exports as contact-and-attributes first, reporting second.

If I operate in the EU/UK, what should I verify for GDPR, consent, and regional compliance when using Aweber vs Brevo?

GDPR compliance depends on your consent collection and recordkeeping, not just the tool—so confirm you can store consent source/date and honor unsubscribe and data deletion requests within Aweber or Brevo.

Also verify where data processing occurs and whether you can sign the provider’s data processing terms; you’ll still be responsible for lawful basis, disclosures, and suppression handling regardless of choosing Aweber or Brevo.

I have multiple stores/brands—can I keep separate audiences and reporting without mixing data in Aweber or Brevo?

Multi-brand setups often require separate lists/segments and disciplined tagging to avoid cross-contamination; confirm how Aweber and Brevo separate audiences, sender identities, and unsubscribe behavior across brands.

If you need hard separation (different teams, permissions, or strict data boundaries), validate whether each platform supports separate workspaces/accounts and how that affects shared assets like templates and suppression lists.

Will API limits or integration constraints break my workflows (Shopify/WooCommerce/CRM/Zapier) on Aweber or Brevo?

If you depend on high-volume syncs or near-real-time events, confirm each platform’s API rate limits and webhook/event capabilities, because throttling or delayed updates can cause missed triggers or duplicate sends in Aweber or Brevo.

Also check whether your critical integration supports the exact objects you need (custom fields, tags, events) rather than only basic contact create/update, since “connected” doesn’t always mean “complete.”

I want to use SMS—what regional messaging rules or country restrictions could block campaigns in Brevo or Aweber?

SMS availability and permitted routes vary by country, and many regions require specific sender IDs, opt-in language, and enforcement of quiet hours; verify that Brevo or Aweber supports the countries you message and the sender types you need (alphanumeric vs long code).

Even if SMS is enabled, campaigns can be restricted or filtered if opt-in records are incomplete, so ensure your signup flow and consent capture match local requirements before sending from Brevo or Aweber.

What deliverability safeguards are in place—how do Aweber and Brevo handle bounces, spam complaints, and list hygiene issues?

Both Aweber and Brevo will suppress invalid addresses and honor unsubscribe requests, and they monitor bounces and complaint signals to protect sending reputation—meaning problematic lists can lead to warnings or sending restrictions.

If you’re importing an older list, expect scrutiny: you may need to segment to engaged contacts, run a re-permission campaign, or warm up sending to avoid deliverability hits on Aweber or Brevo.

If something breaks mid-campaign, what support access and response expectations should I plan for with Aweber vs Brevo?

Set expectations by checking the support channels you’ll actually use (email, chat, phone) and the hours they operate, since response times vary by issue type and time zone for both Aweber and Brevo.

For time-sensitive launches, plan internal runbooks (pause sends, rollback segments, revert templates) so you’re not dependent on immediate vendor intervention from Aweber or Brevo.

If my list or sending volume grows quickly, what scaling limits or operational ceilings could I hit in Aweber or Brevo?

Scaling issues are often operational: larger lists amplify segmentation mistakes, duplicate records, and suppression management, so confirm how Aweber and Brevo handle bulk changes, deduplication, and audience hygiene at higher volumes.

Also verify any sending or concurrency constraints that could affect big launches (batching, approval steps, or compliance reviews), because rapid spikes can trigger deliverability or policy checks in Aweber or Brevo.

Final Thoughts

Our Recommendation

This choice is really about how your team wants to run email operations day to day: a steady broadcast cadence or a coordinated, multi-step lifecycle workflow.

Choose Aweber when your program is built around consistent sends, clear handoffs, and a repeatable routine with low internal coordination. It fits teams that prefer a stable rhythm over frequent process changes and don’t want to manage lots of moving parts.

Choose Brevo when you need a single place to manage customer communication flows with tighter sequencing and more cross-functional touchpoints. It works well for lean teams that must keep execution predictable while still supporting multiple channels and ongoing lifecycle work.

Map the decision to your operating tempo and the amount of coordination you can sustain, and the right platform becomes obvious. Pick Aweber for a broadcast-first workflow, or pick Brevo for lifecycle-first operations, then commit and run it.

Simple email marketing vs unified customer suite

At a Glance

Company Snapshot

Aweber

Brevo

Why These Platforms Feel So Different

Key Differences

Email-only vs multichannel messaging

List-first vs unified customer view

Basic flows vs broader automation

Subscriber-based vs send-volume based

Email marketing tool vs CRM suite

Email metrics vs journey analytics

Feature-by-feature comparison

Feature Explanation: How These Capabilities Differ in Practice

#1 Automation & Flows

#2 Customer Segmentation

#3 Multichannel Messaging

#4 Reporting & Campaign Analytics

#5 A/B Testing

#6 Ecommerce Integrations & Store Data

Pricing & Plans

Aweber

Brevo

Reviews & Ratings

How Aweber and Brevo behave in real marketing workflows

#1 Recurring campaign production

#2 Subscriber growth and list hygiene

#3 Lifecycle follow-ups and reminders

#4 Multichannel coordination in a single week

#5 Performance visibility and iteration cadence

#6 Team workflow and approvals

Which Platform Should You Choose?

Aweber

Brevo

Frequently Asked Questions

Our Recommendation